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  • Series: How To Use the Arts Education Advocacy E-Books in Your Community

    Contains 5 Component(s) Recorded On: 05/06/2015

    Over the past year, Americans for the Arts has published a series of four e-books about advocacy for arts education. Each e-book covers a specific topic, ensuring that arts education supporters like you are equipped with the knowledge, statistics, and case-making techniques needed to effectively communicate with decision-makers.

    Over the past year, Americans for the Arts has published a series of four e-books about advocacy for arts education. Each e-book covers a specific topic, ensuring that arts education supporters like you are equipped with the knowledge, statistics, and case-making techniques needed to effectively communicate with decision-makers. This four-part webinar series takes viewers on an introductory tour of these new advocacy tools, outlining the main ideas in each e-book. At only 10 minutes each, this webinar series will equip you with the basics you need to get started in making positive changes for arts education in your community immediately. Then, be sure to check out the entire e-book series for a deep dive into the ins and outs of effective advocacy for arts education. The e-books can be viewed, downloaded, and shared at: www.AmericansForTheArts.org/Navigator

  • 2015 Creative Industries Reports: Putting the Data to Work in Your Community

    Contains 2 Component(s) Recorded On: 04/15/2015

    The Creative Industries study provides a research-based approach to measuring the size and scope of the arts industry in relation to the entire national economy.

    The Creative Industries study provides a research-based approach to measuring the size and scope of the arts industry in relation to the entire national economy. This webinar will detail the newly-released 2015 Creative Industries data. We'll hear from arts administrators and advocacy experts who have used the data effectively in their communities. Participants will learn what messages are most effective with specific audiences including elected officials and the corporate community.

    Speakers:

    Randy Cohen, Senior Director of Research Services, Americans for the Arts
    Mary Eileen Fouratt, Executive Director, Monmouth Arts -Red Bank, NJ
    Katherine Wagner, Chief Executive Officer, Business Council for the Arts - Dallas, TX
    Danielle Brazell, General Manager Department of Cultural Affairs- City of Los Angeles

  • Employee Engagement Menu - Case Studies

    Contains 2 Component(s) Recorded On: 03/25/2015

    The Arts & Business Council of New York has unveiled its Employee Engagement program, but what does that mean?

    The Arts & Business Council of New York has unveiled its Employee Engagement program, but what does that mean? Businesses that want to succeed and be creative are looking for ways to retain employees and inspire creativity, innovation, team-building and more. Whether it is an individual volunteer opportunity, pro bono consulting, or bringing the arts into the workplace, partnering with arts organizations can offer many valuable benefits to business employees that lead to greater recruitment, retention and innovation. In this webinar, hear first-hand examples of projects from ABC/NY's Employee Engagement Menu of Services (link pdf here), and how these activities benefit both the arts organization and the business, and can lead to mutually beneficial partnerships.

  • The Arts and….Arts?

    Contains 2 Component(s) Recorded On: 03/04/2015

    Arts partnerships are often where you least expect it, though sometimes that ends up being right in front of your nose.

    Arts partnerships are often where you least expect it, though sometimes that ends up being right in front of your nose. We know about the power of connections through things like the Arts and Healthcare, the Arts and Tourism, etc., but what about the Arts and...Arts? This webinar will focus on for-profit and government entities whose business is the arts, and how they're giving back to the non-profit community and creative industries. We'll hear examples and case studies from two presenters that make giving back to and strengthening the arts community a cornerstone of their work. Our first guest will be Kerry Adams Hapner, the Director of Cultural Affairs for the City of San Jose. Through a number of programs, the city supports local artists and entrepreneurs to strengthen the local creative economy, and the city itself. Cheri Sterman, the Director of Education & Consumer Relationships at Crayola, will join us as our second guest for a discussion of the company's Champion Creatively Alive Children. The program offers mini-grants to elementary schools that partner with local arts organizations to support innovative creative leadership professional development to increase the creative capacity of the school.

    Speakers:

    Kerry Adams Hapner, the Director of Cultural Affairs for the City of San Jose

    Cheri Sterman, the Director of Education & Consumer Relationships at Crayola

  • Input To Action: Using Your Collected Data Effectively

    Contains 2 Component(s) Recorded On: 02/25/2015

    Now more than ever, there are effective and manageable means for measuring audience engagement and marketing reach regularly, giving marketers a sounding board for what is and isn't working in programming and outreach.

    Now more than ever, there are effective and manageable means for measuring audience engagement and marketing reach regularly, giving marketers a sounding board for what is and isn't working in programming and outreach. But how do we use the data we collect to inform our decisions? What practical steps can be taken to ensure that we're collecting the data we need and not spreading resources too thin? This webinar will cover the following:

    a. The importance of collecting relevant data and measurement.
    b. Gathering and measuring outcome data
    c. Practical ways to interpret your collected data
    d. Applying those lessons to your marketing mix.

    Participants will walk away with a thorough understanding of what kinds of data collection would most help their organization's efforts, how to interpret those data sets, and practical advice on how to apply measurement to their marketing work.

  • National Cultural District Exchange: A Resource Tool

    Contains 2 Component(s) Recorded On: 02/04/2015

    Americans for the Arts is launching the National Cultural District Exchange-a new national tool on cultural districts. This webinar will teach you how to navigate this new tool.

    Americans for the Arts is launching the National Cultural District Exchange-a new national tool on cultural districts. This webinar will teach you how to navigate this new tool.

  • The Art of Storytelling: Crafting a Narrative To Support Your Brand

    Contains 2 Component(s) Recorded On: 01/28/2015

    As arts marketers, we are constantly searching for compelling ways to invite people to experience our products. While branding is the method by which we shape others' ideas about our organizations or work, one of the most powerful ways to create authenticity in that image-crafting is creating a compelling story and voice to share that narrative.

    As arts marketers, we are constantly searching for compelling ways to invite people to experience our products. While branding is the method by which we shape others' ideas about our organizations or work, one of the most powerful ways to create authenticity in that image-crafting is creating a compelling story and voice to share that narrative. This webinar will cover the following:

    a. The importance of storytelling.
    b. Understanding your brand's uniqueness and compelling qualities.
    c. Developing a brand voice
    d. Crafting a narrative
    e. Social media integration

    Participants will walk away with a thorough understanding of how to parse out a voice and value system for their organization so that they can create a culture around their own brand—this will entail step-by-step advice on how to craft that story and make it contiguous across all channels and marketing platforms.

  • Encourage Creativity

    Contains 2 Component(s) Recorded On: 01/21/2015

    Advocating for Arts Education can be a challenging because of the complex nature of education reform within your state or community.

    Advocating for Arts Education can be a challenging because of the complex nature of education reform within your state or community.

  • BCA 10 Businesses in Action

    Contains 2 Component(s) Recorded On: 12/03/2014

    Each year the BCA 10 honors ten businesses that have been exceptional partners with the arts. These companies set the standard of excellence and serve as role models for other businesses to follow. Join us and hear directly from three 2014 honorees about why they partner with the arts and learn how to create successful partnerships with the businesses in your community.

    Each year the BCA 10 honors ten businesses that have been exceptional partners with the arts. These companies set the standard of excellence and serve as role models for other businesses to follow. Join us and hear directly from three 2014 honorees about why they partner with the arts and learn how to create successful partnerships with the businesses in your community. The first guest will be Hallmark Cards, Inc., based in Kansas City, MO. From its founding in the early 20th century, Hallmark has fostered creative environments both inside and outside the workplace, and has been instrumental in building the arts and culture community in Kansas City. Spartanburg, SC textiles and manufacturing company, Milliken & Company will be the second guest during the hour-long webinar. Milliken is dedicated to "doing well by doing good", and this effort has manifested itself through the company's support of the arts both in and out of the office. Lastly, Arts Brookfield, operated through Brookfield, a commercial real estate company based in New York City, will discuss how they invigorate public spaces through the presentation of free cultural experiences of all artistic disciplines in Brookfield's premier properties around the world.

    Presenters:

    Amy Winterscheidt of Hallmark Cards

    Barbara Haaksman of Milliken & Company

    Debra Simon of Brookfield

  • 2014 Post-Election Analysis on the Arts

    Contains 2 Component(s) Recorded On: 11/20/2014

    In this webinar, the Government Affairs staff of Americans for the Arts will provide a comprehensive analysis of federal, state and local election results and ballot initiatives, and what impact those results will have on the future of the arts and arts education.

    In this webinar, the Government Affairs staff of Americans for the Arts will provide a comprehensive analysis of federal, state and local election results and ballot initiatives, and what impact those results will have on the future of the arts and arts education.

    Please note that this webinar is free to Americans for the Arts members, Arts Action Fund members, and non-members.