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  • Input To Action: Using Your Collected Data Effectively

    Contains 2 Component(s) Recorded On: 02/25/2015

    Now more than ever, there are effective and manageable means for measuring audience engagement and marketing reach regularly, giving marketers a sounding board for what is and isn't working in programming and outreach.

    Now more than ever, there are effective and manageable means for measuring audience engagement and marketing reach regularly, giving marketers a sounding board for what is and isn't working in programming and outreach. But how do we use the data we collect to inform our decisions? What practical steps can be taken to ensure that we're collecting the data we need and not spreading resources too thin? This webinar will cover the following:

    a. The importance of collecting relevant data and measurement.
    b. Gathering and measuring outcome data
    c. Practical ways to interpret your collected data
    d. Applying those lessons to your marketing mix.

    Participants will walk away with a thorough understanding of what kinds of data collection would most help their organization's efforts, how to interpret those data sets, and practical advice on how to apply measurement to their marketing work.

  • National Cultural District Exchange: A Resource Tool

    Contains 2 Component(s) Recorded On: 02/04/2015

    Americans for the Arts is launching the National Cultural District Exchange-a new national tool on cultural districts. This webinar will teach you how to navigate this new tool.

    Americans for the Arts is launching the National Cultural District Exchange-a new national tool on cultural districts. This webinar will teach you how to navigate this new tool.

  • The Art of Storytelling: Crafting a Narrative To Support Your Brand

    Contains 2 Component(s) Recorded On: 01/28/2015

    As arts marketers, we are constantly searching for compelling ways to invite people to experience our products. While branding is the method by which we shape others' ideas about our organizations or work, one of the most powerful ways to create authenticity in that image-crafting is creating a compelling story and voice to share that narrative.

    As arts marketers, we are constantly searching for compelling ways to invite people to experience our products. While branding is the method by which we shape others' ideas about our organizations or work, one of the most powerful ways to create authenticity in that image-crafting is creating a compelling story and voice to share that narrative. This webinar will cover the following:

    a. The importance of storytelling.
    b. Understanding your brand's uniqueness and compelling qualities.
    c. Developing a brand voice
    d. Crafting a narrative
    e. Social media integration

    Participants will walk away with a thorough understanding of how to parse out a voice and value system for their organization so that they can create a culture around their own brand—this will entail step-by-step advice on how to craft that story and make it contiguous across all channels and marketing platforms.

  • Encourage Creativity

    Contains 2 Component(s) Recorded On: 01/21/2015

    Advocating for Arts Education can be a challenging because of the complex nature of education reform within your state or community.

    Advocating for Arts Education can be a challenging because of the complex nature of education reform within your state or community.

  • BCA 10 Businesses in Action

    Contains 2 Component(s) Recorded On: 12/03/2014

    Each year the BCA 10 honors ten businesses that have been exceptional partners with the arts. These companies set the standard of excellence and serve as role models for other businesses to follow. Join us and hear directly from three 2014 honorees about why they partner with the arts and learn how to create successful partnerships with the businesses in your community.

    Each year the BCA 10 honors ten businesses that have been exceptional partners with the arts. These companies set the standard of excellence and serve as role models for other businesses to follow. Join us and hear directly from three 2014 honorees about why they partner with the arts and learn how to create successful partnerships with the businesses in your community. The first guest will be Hallmark Cards, Inc., based in Kansas City, MO. From its founding in the early 20th century, Hallmark has fostered creative environments both inside and outside the workplace, and has been instrumental in building the arts and culture community in Kansas City. Spartanburg, SC textiles and manufacturing company, Milliken & Company will be the second guest during the hour-long webinar. Milliken is dedicated to "doing well by doing good", and this effort has manifested itself through the company's support of the arts both in and out of the office. Lastly, Arts Brookfield, operated through Brookfield, a commercial real estate company based in New York City, will discuss how they invigorate public spaces through the presentation of free cultural experiences of all artistic disciplines in Brookfield's premier properties around the world.

    Presenters:

    Amy Winterscheidt of Hallmark Cards

    Barbara Haaksman of Milliken & Company

    Debra Simon of Brookfield

  • 2014 Post-Election Analysis on the Arts

    Contains 2 Component(s) Recorded On: 11/20/2014

    In this webinar, the Government Affairs staff of Americans for the Arts will provide a comprehensive analysis of federal, state and local election results and ballot initiatives, and what impact those results will have on the future of the arts and arts education.

    In this webinar, the Government Affairs staff of Americans for the Arts will provide a comprehensive analysis of federal, state and local election results and ballot initiatives, and what impact those results will have on the future of the arts and arts education.

    Please note that this webinar is free to Americans for the Arts members, Arts Action Fund members, and non-members.

  • ArtsEd Navigator: 5 easy ways to support arts education locally

    Contains 2 Component(s) Recorded On: 11/12/2014

    Join this webinar for an overview of the ArtsEd navigator series, to see some highlights from the e-books, and get some tips on how to utilize the e-books to more effectively make the case for arts education.

    Through a partnership with Vans Custom Culture, Americans for the Arts has produced the "Arts Education Navigator," a series of 5 e-books designed to help educators, students, and advocates alike navigate the complex field of arts education. Each e-book in the Navigator series covers a specific topic, ensuring arts education supporters are equipped with the knowledge, statistics, and case-making techniques needed to effectively communicate with decision-makers. Join this webinar for an overview of the series, to see some highlights from the e-books, and to get some tips on how to utilize the e-books to more effectively make the case for arts education.

  • Corporate Social Responsibility and the Arts

    Contains 2 Component(s) Recorded On: 10/29/2014

    How do corporations support and view arts and culture as strategies to help achieve corporate social responsibility goals?

    How do corporations support and view arts and culture as strategies to help achieve corporate social responsibility goals? This webinar shares findings from Animating Democracy's latest research detailed in its forthcoming Corporate Social Responsibility and the Arts report. Researcher Lynn Stern will share how corporations are supporting arts and culture to enhance investments in community and economic development, health, and other priority issue areas; reinforce values and brand identity; and support internal company goals related to diversity, community involvement, and workforce development. Emma Leggat, head of Corporate Social Responsibility at StubHub, will tell the company's story of Rising Stars, its signature program expanding access and opportunity for vulnerable youth. Animating Democracy staff will share a preview of other in-progress research related to funding for arts and social change.

    Speakers:

    Emma Leggat, Head of Corporate Social Responsibility at StubHub

    Lynn Stern, Researcher and Writer

    Barbara Schaffer Bacon and Pam Korza, Co-Directors of Animating Democracy, a program of Americans for the Arts

  • Starter Kit: Public Art in Private Development

    Contains 2 Component(s) Recorded On: 10/15/2014

    Are you thinking of instituting a private development policy? Interested in learning more about what has worked for other programs?

    Are you thinking of instituting a private development policy? Interested in learning more about what has worked for other programs? This 60-minute webinar will cover some of the basics of how to develop and institute a public art for private development requirement in your community. Hear from experts in the field on what to consider, how to recognize when the time is right for implementation and what resources are available for researching other communities' polices and ordinances. Learn about the challenges and successes of other public art programs and what they discovered along the way. This webinar is geared towards administrators, community partners and those advising developers and artists who want to know more about the process of establishing requirements for public art for private developers.

    Presenters:

    Sarah Conley Odenkirk, Attorney, The Law Office of Sarah Conley Odenkirk (Moderator)
    Elise DeMarzo, Public Art Program Manager, City of Palo Alto
    Gail Goldman, Principal, Gail M. Goldman Associates, LLC

    #StartPrivateArt

  • Arts Education: A Shared Responsibility

    Contains 2 Component(s) Recorded On: 09/17/2014

    Is our goal to advocate for arts education that is only or primarily taught by certified educators? Or, is a mix of instruction by arts specialists, teaching artists, and general classroom teachers truly best?

    Arts education is a unique model within the United States' education system, in that arts learning is truly provided by a myriad of stakeholders—certified teachers, parents, afterschool programs, community centers, etc. Sometimes this happens in a well-orchestrated manner. Sometimes these relationships are fraught with strife, such as making a decision to spend money on a certified arts instructor versus a community-based program that would serve more students but on a less frequent basis.

    Is our goal to advocate for arts education that is only or primarily taught by certified educators? Or, is a mix of instruction by arts specialists, teaching artists, and general classroom teachers truly best? How can our field lead the way in education reform as we look at a framework of shared delivery and shared leadership for instruction in our content area? As technology continues to rapidly change, and budgets continue to decline, this model of shared responsibility might just be the wave of the future in all of education.

    First, learn about the theory and the history of the Shared Endeavor philosophy. Second, learn from a panel of experts in shared delivery of arts education in their communities from across America. And third, hear from an arts advocate who used this model to advocate for continued quality arts education in her community!

    Speakers:

    Talia Gibas: Manager, Arts For All LA County Arts Commission

    Deborah E. Mikula: Executive Director, Arts Council of Greater Lansing

    Jennifer Oliver: Interim Executive Director, Young Audiences of San Diego

    Rosalind Flynn: Educational Drama Specialist, Head of the M.A. Theatre Education at Catholic University of America

    Mary Ruth McGinn: 3rd Grade Teacher, Stedwick Elementary School, Montgomery County, Maryland