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  • Series: Business Speak: Can We Talk?

    Contains 7 Component(s) Recorded On: 04/23/2014

    Partnering with the business community no longer means just asking for money. Learn how to effectively talk to business leaders, marketing departments, human resource personnel and other decision makers within the business environment about how to develop mutually beneficial projects.


    Part 1: Business Speak - Can We Talk?

    Partnering with the business community no longer means just asking for money. Learn how to effectively talk to business leaders, marketing departments, human resource personnel and other decision makers within the business environment about how to develop mutually beneficial projects.

    This webinar is presented in partnership with the Arts & Business Council of New York and is supported, in part, by public funds from the New York City Department of Cultural Affairs in partnership with the City Council, and by the New York State Council on the Arts with the support of Governor Andrew Cuomo and the New York State Legislature."

    Recorded February 21, 2013


    Part 2: Strategies on How to Build and Fund Successful Volunteer Programs

    Businesses often promote volunteerism as one of the key elements of employee engagement and arts organizations are looking for ways to increase involvement with skilled volunteers. Learn practical strategies on how to build and fund a successful volunteer program in your community.

    Presented by: Eileen Cunnife, Director of Business Volunteers for the Arts and Business on Board, Arts & Business Council of Philadelphia (Moderator); Susan Myers, Associate Director, Business for Culture and the Arts; Megan Low, Director of Services, Arts & Business Council of Greater Boston.

    This webinar is presented in partnership with the Arts & Business Council of New York and is supported, in part, by public funds from the New York City Department of Cultural Affairs in partnership with the City Council, and by the New York State Council on the Arts with the support of Governor Andrew Cuomo and the New York State Legislature.

    Recorded April 25, 2013


    Part 3: Trends in Business Support for the Arts

    Learn trends in business support for the arts from our newly released 2013 BCA Triennial Survey of Business Support for the Arts. This study explores how and why small, midsize and large businesses partner with the arts. Experts in corporate giving will discuss how these trends fit into the current landscape and how you can leverage this information. Presented by: Mark Shugoll, Chief Executive Officer, Shugoll Research; Michael Stroik, Senior Research Analyst, Research and Measurement, CECP

    Moderator: Maud Lyon, Executive Director CultureSource

    Recorded July 18, 2013


    Part 4: Meet the Real Shakespeare of Litigation

    The real Shakespeares of Litigation, Coltranes of Chemistry and Picassos of Accounting will discuss how arts education, arts programs at the workplace and their own participation in an art form have enhanced their work. Learn from business people in different industries about how partnerships with the arts makes business sense.

    Panelists: Michael Stolberg, Lawing Financial; Patrice Tanaka, Co-Chair, Chief Creative Officer at CRT/tanaka; Donald Brinkman, manager of external programs in digital humanities, digital heritage and games for learning at Microsoft Research.

    Moderator: Kelly Pollock, Executive Director, COCRecorded


    Recorded September 19, 2013


    Part 5: 2013 BCA 10 Case Studies

    Each year the BCA 10 honors ten businesses that have been exceptional partners with the arts. These companies set the standard of excellence and serve as role models for other businesses to follow. Hear directly from 2013 honorees about why they partner with the arts and learn how to create successful partnerships with the businesses in your community.

    Americans for the Arts thanks Aetna for its generous support of this program.

    Recorded November 21, 2013


    Part 6: Engaging Business Advocates

    Engaging your community's business and philanthropic leaders as arts advocates and advisors is a goal many arts organizations aspire to but don't always accomplish. Learn by example with a case study from Dan Bowers, President of ArtsBuild in Chattanooga, who recently spearheaded the creation of a community-wide cultural plan with input from local artists and business leaders. Hear from the two community advocates-artist and Lyndhurst Foundation program officer, Karen "Rudy" Rudolph and ArtsBuild board member and Vice President of Global Programs at Unum, Cissy Williams-who each played a role in the plan's development and are actively involved in its implementation today.


    The second half of the webinar will bring us John Bryan, President of CultureWorks in Richmond, Virginia. CultureWorks was formed in 2009 through a recommendation by the Richmond Region Cultural Action Plan, a process that engaged leaders from the cultural and business worlds, as well as members of the community. In addition to its support of arts non-profits, CultureWorks collaborates with local businesses and other sectors to spur the economic development of the greater Richmond area.

    These case studies will give you the building blocks to engage business and community leaders outside of the funding realm through practical (and successful) examples from local communities around the country.


    Presented by: Dan Bowers, President, ArtsBuild; Karen "Rudy" Rudolph, Artist & Program Officer, Lyndhurst Foundation; Cissy Williams, Board Member, ArtsBuild & Vice President of Global Programs, Unum; John Bryan, President, CultureWorks





  • Building Arts Marketing Skills for Independent Artists

    Contains 2 Component(s) Recorded On: 03/19/2014

    This unique webinar specifically designed for independent artists focuses on essential questions about the marketplace: How do you find new buyers? Have you clearly identified your target market? What emerging or new markets might you explore? How do you position yourself to stand out among the various arts and non-arts choices your potential customers face?

    This unique webinar specifically designed for independent artists focuses on essential questions about the marketplace: How do you find new buyers? Have you clearly identified your target market? What emerging or new markets might you explore? How do you position yourself to stand out among the various arts and non-arts choices your potential customers face?

    Join us as we delve into marketing strategies designed to help artists position themselves and their art for greater success, however you personally define that. Don't miss the chance to address marketing initiatives that will encourage new strategies and tactics for increased market presence, resulting in career advancement and increased revenue.

    Presented by: Deborah Obalil, Executive Director of Association of Independent Colleges of Art and Design, Providence, RI

  • Arts Advocacy Day 2014: Advocacy 101

    Contains 2 Component(s) Recorded On: 03/05/2014

    Is this your first time attending National Arts Advocacy Day in Washington, DC? Want an insider's guide with helpful tips and strategies to prepare for your visit this year? Sign up now for a free Arts Advocacy 101 webinar to learn more about details, logistics, and tools you should know before you come to Washington, DC. Being informed is the first step to making sure Congress hears your voice for the arts!

    Is this your first time attending National Arts Advocacy Day in Washington, DC? Want an insider's guide with helpful tips and strategies to prepare for your visit this year?

    Sign up now for a free Arts Advocacy 101 webinar to learn more about details, logistics, and tools you should know before you come to Washington, DC. Being informed is the first step to making sure Congress hears your voice for the arts!
  • Series: Rural and Small Communities

    Contains 3 Component(s) Recorded On: 02/28/2014

    Economic development and placemaking in rural communities.

    Part 1: Economic Development and Art in Rural Communities

    Do you need some new tools in your chest to help with economic development in your community? What are ways that small and rural communities are using the arts to help economic stability and growth in their communities? Learn some new ways to talk about the arts and the economy. Hear from communities about some of the successful economic development strategies they have used like artists relocation, cultural districts, historic tax credits, etc.

    Presented by: Randy Cohen, VP of Research for Americans for the Arts


    Part 2: Placemaking in Rural Communities

    What is placemaking? What are some ways that rural communities are using the arts to animate spaces, create more economic opportunities, and bring diverse people together. Learn about ways communities are using placemaking tools and resources for their community.

    Presented by: Cynthia Nikitin Sr. Vice President Project for Public Spaces and Director of the Citizens' Institute on Rural Design; Jen Coates, Ridgway Town Manager for Ridgway, Colorado

  • Inside the NEA: A Look at 2014 local arts agency funding trends and opportunities

    Contains 2 Component(s) Recorded On: 02/05/2014

    Join us as we welcome staff from the National Endowment for the Arts (NEA) Local Arts Agencies / Challenge America Fast-Track programs who discuss local arts agency funding trends and opportunities at the NEA. We will also discuss the upcoming local arts agency census that Americans for the Arts will be conducting in collaboration with the NEA. Learn about this comprehensive survey designed to benchmark the financial health and programmatic trends of the richly varied, highly diverse, and extremely important work of the nation's 5,000 LAAs and the communities they serve.

    Join us as we welcome staff from the National Endowment for the Arts (NEA) Local Arts Agencies / Challenge America Fast-Track programs who discuss local arts agency funding trends and opportunities at the NEA. We will also discuss the upcoming local arts agency census that Americans for the Arts will be conducting in collaboration with the NEA. Learn about this comprehensive survey designed to benchmark the financial health and programmatic trends of the richly varied, highly diverse, and extremely important work of the nation's 5,000 LAAs and the communities they serve.

    Presented by: Michael Killoren, Director for Local Arts Agencies and the Challenge America Fast-Track, National Endowment for the Arts; Theresa Cameron, Local Arts Agency Services Program Manager, Americans for the Arts.

    Michael Killoren

    Director for Local Arts Agencies and the Challenge America Fast-Track, National Endowment for the Arts

    Michael Killoren is responsible for the grantmaking processes for Local Arts Agencies (LAA's), developing partnerships to advance the LAA field as a whole, and the Challenge America Fast-Track program. Most recently, Mr. Killoren served as director of Seattle's Office of Arts & Cultural Affairs, a cabinet-level position, from 2002 through 2010, where he led the city department's funding and public art programs, developed policy initiatives to increase public access to arts and culture, and established a groundbreaking partnership to restore arts education in Seattle Public Schools.

  • Choosing Marketing Outlets that are Right for You and Letting Everything Else Go

    Contains 2 Component(s) Recorded On: 01/29/2014

    Between e-mail marketing, direct mail, a plethora of social media platforms, and buzz marketing aka "word-of-mouth," marketing, how do you understand what's working and what's not? First, you need to have a good understanding on the no-nonsense approach to the ROI, or Return on Investment of your marketing techniques: With this simple and powerful tool, not only will you be able to understand what's working and what's not in your marketing efforts, but you will be able to prove the value of your efforts. In this webinar, we will discuss the latest marketing outlets and how arts organizations are using them successfully. Then, we will introduce the key concepts of marketing ROI, basic calculations and metrics, and help you initiate a marketing measurement plan.

    Between e-mail marketing, direct mail, a plethora of social media platforms, and buzz marketing aka "word-of-mouth," marketing, how do you understand what's working and what's not? First, you need to have a good understanding on the no-nonsense approach to the ROI, or Return on Investment of your marketing techniques.

    With this simple and powerful tool, not only will you be able to understand what's working and what's not in your marketing efforts, but you will be able to prove the value of your efforts. In this webinar, we will discuss the latest marketing outlets and how arts organizations are using them successfully. Then, we will introduce the key concepts of marketing ROI, basic calculations and metrics, and help you initiate a marketing measurement plan.

    Presented by: Lara Goetsch, Director of Marketing and Communications, TimeLine Theatre Company, Chicago, IL

  • Series: The Basics of Local Arts Management

    Contains 4 Component(s) Recorded On: 12/04/2013

    Planning, Board Development, and Fundraising.

    Part 1: Planning

    What's the best planning approach for your organization? How do you know what type of planning you need? During this webinar you will learn about the different types of plans including: Strategic, Financial, Program, Cultural, and Operational and ways to determine which one is right for your organization.

    Presented by: Craig Dreeszen, Dreeszen and Associates, Florence, MA;
    Maggie Guggenheimer, University of Virginia and Piedmont Council for the Arts, Charlottesville, VA

    Recorded October 16, 2013


    Part 2: Board Development

    How can you create a more dynamic and effective board in the local arts field? During this webinar you will learn successful techniques to align the priorities of the organization with the community's leadership and talent and how to strengthen board members' role as an executive leader in their organization and community.

    Presented by: Mitch Dorger

    Mitch Dorger is a highly-regarded nonprofit consultant and executive with 20 years experience as the chief executive officer of organizations as large as 1800 people with operating budgets up to $100 million. His most recent position was as Chief Executive Officer of the Pasadena Tournament of Roses. He has special expertise in the world of nonprofit governance and is well versed in strategic planning, change management, leadership development, volunteer management, financial planning and management, government relations, and event management. He is also a sought after speaker on nonprofit leadership and management.


    Recorded November 6, 2013


    Part 3: Fundraising

    This webinar will discuss current trends in philanthropy and new ideas for developing resources for your organization. Resource development can come in the form of new partnerships, strategic alliances, or utilizing what you are already doing to better leverage revenue dollars. We will explore best practices in partnership, opportunities, and challenges. Fundraising is rapidly changing however there are still some must do steps for any successful fundraising activity. Learn the basics first.

    Recorded December 4, 2013

  • What’s Happening with STEAM: A Discussion with Diverse Sectors

    Contains 2 Component(s) Recorded On: 12/02/2013

    In coordination with the U.S. House of Representatives' STEAM Caucus co-chaired by Reps. Aaron Schock (R-IL) and Suzanne Bonamici (D-OR), Americans for the Arts will bring together STEAM leaders in diverse sectors, including academic, industry, government, and education fields to discuss briefly their work with STEAM and respond to a moderated question to build a conversation and showcase STEAM as a movement the public can join.

    In coordination with the U.S. House of Representatives' STEAM Caucus co-chaired by Reps. Aaron Schock (R-IL) and Suzanne Bonamici (D-OR), Americans for the Arts will bring together STEAM leaders in diverse sectors, including academic, industry, government, and education fields to discuss briefly their work with STEAM and respond to a moderated question to build a conversation and showcase STEAM as a movement the public can join.

    Presenters: John Maeda, President, Rhode Island School of Design; Janis Hill, Principal, Quatama Elementary School, Hillsboro, Oregon; Amy Rasmussen, Executive Director, Chicago Arts Partnerships in Education (CAPE); Kevin Murray, Program Manager, School of Theater, George Mason University College of Visual and Performing Arts.

  • Series: Cultural, Arts, and Entertainment Districts

    Contains 3 Component(s) Recorded On: 10/24/2013

    Two part webinar on understanding and planning cultural, arts, and entertainment districts.

    Part 1: Understanding Cultural, Arts, and Entertainment Districts

    This webinar is an overview of Arts, Culture, and Entertainment Districts and the different types and communities they serve. You will learn about ways in which each of these District types have helped become a tool for economic development and revitalization.

    Recorded May 1, 2013


    Part 2: Planning and Creating Successful Cultural, Arts, and Entertainment Districts

    Do you have an area in which you want to create a District? What are the planning steps needed to move you forward? During this webinar you will also hear from experts on how they planned and developed successful and thriving Districts.

    Presented by: Adele Fleet Bacow, President, Community Partners Consultants

    Recorded October 24, 2013

  • Advancing Arts Education through an Expanded School Day

    Contains 2 Component(s) Recorded On: 10/18/2013

    Advancing Arts Education through an Expanded School Day: Lessons from Five Schools presents case studies of five schools utilizing the longer student and teacher days to prioritize time for arts education as they work to improve overall academic instruction and focus on individual student achievement. Join our panelists to learn more about the report, the work happening in these five schools, and how your community can implement the lessons learned from schools using an expanded day.

    Advancing Arts Education through an Expanded School Day: Lessons from Five Schoolspresents case studies of five schools utilizing the longer student and teacher days to prioritize time for arts education as they work to improve overall academic instruction and focus on individual student achievement. Join our panelists to learn more about the report, the work happening in these five schools, and how your community can implement the lessons learned from schools using an expanded day.

    Presented by: Kristen Engebretsen, Arts Education Program, Manager, Americans for the Arts; David Farbman, Co-Author, Advancing Arts Education through an Expanded School Day; Sherman Cowan, Teacher, Clarence Edwards Middle School; Stephanie Edmeade, Director of Expanded Learning Time, Clarence Edwards Middle School