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  • Finding the Perfect Media Marketing Mix

    Contains 2 Component(s) Recorded On: 03/13/2012

    In this webinar, you will gain an understanding of the competitive environment for consumer attention and discover the how to maximize your impact with limited dollars.

    In this webinar, you will gain an understanding of the competitive environment for consumer attention and discover the how to maximize your impact with limited dollars. Our presenter Jen Taylor will cover media and advertising options (paid and grassroots media) and how the layering of various media can best deliver your message and win audiences.

    Presented by: Jen Taylor, aka Entertainment

    Moderated by: Laura Kakolewski, Program Coordinator, Arts Marketing and Audience Engagement


  • The Controversy Conundrum: Public Art Advocacy and Communication Strategies to Keep Your Program Thriving

    Contains 2 Component(s) Recorded On: 02/22/2012

    What art controversy are you dealing with this week?

    What art controversy are you dealing with this week? Is your program or public art project dealing with media uproar and public backlash? Is content, form, and even color of the artwork escalating the outcry? Who has your back? These issues are just the tip of the iceberg for many art programs and professionals implementing public art and highly visible art programs. Learn from arts experts how to prevent crisis, quell controversy and advocate for all art.

    Presented by: Penny Balkin Bach, Executive Director, Fairmount Park Art Association, Philadelphia, Kate Patterson, Public Relations Manager, San Francisco Arts Commission, Steven Jay Tepper, Associate Director, The Curb Center for Art, Enterprise and Public Policy at Vanderbilt and author, Not Here! Not Now! Not That!


  • Roadmap to The pARTnership Movement (The pArtnership Movement Series)

    Contains 2 Component(s) Recorded On: 02/15/2012

    This webinar will provide a detailed examination of to the pARTnership Movement—a new Americans for the Arts program that aims to strengthen relationships between business and the arts.

    This webinar will provide a detailed examination of to the pARTnership Movement—a new Americans for the Arts program that aims to strengthen relationships between business and the arts. The webinar will walk through the newly-launched pARTnership website—showing local examples of partnerships, how to use newly-created tools and talking points to increase community partnerships between businesses and arts organizations.

  • Marketing Technology Fads: How to Give your Fluff Substance

    Contains 2 Component(s) Recorded On: 02/13/2012

    Technology advances so quickly that arts professionals are presented with seemingly useful marketing tools every month or few weeks.

    Technology advances so quickly that arts professionals are presented with seemingly useful marketing tools every month or few weeks. Which tools will work best or having staying power? How can you be strategic in experimenting? From QR codes to location-based check-in services to mobile applications and more, this webinar will examine recent arts marketing trends to reveal ways arts professionals can use these tools strategically.

    Presenter: David Dombrosky, Chief Marketing Officer, InstantEncore

    Moderators: Laura Kakolewski, Program Coordinator, Arts Marketing and Audience Engagement, Americans for the Arts


  • Think Locally - Act Globally: How Local Arts Agencies are Acting on the Global Stage

    Contains 2 Component(s) Recorded On: 12/07/2011

    Driven by increased global connectivity and changing domestic demographics leading to more diverse communities, international cultural engagement is happening in our own neighborhoods through community efforts and the support of local arts agencies.

    Driven by increased global connectivity and changing domestic demographics leading to more diverse communities, international cultural engagement is happening in our own neighborhoods through community efforts and the support of local arts agencies. This webinar will demonstrate how local arts agencies, through the support of their communities and stakeholders, are acting as bridge builders of international connections to achieve their full potential as catalysts towards mutual understanding. Panelists will discuss models of locally-based international cultural exchange activities they are engaged in—how the programs started, how they are executed, and how they are sustained. These examples serve to inspire the arts and cultural sector—in particular the local arts agency field—to think about how they can build international connections with the resources found in their own communities. Participants in the webinar will receive a link to the online Americans for the Arts Special Report: Backyard Diplomacy—Prospects for International Engagement by Local Arts Agencies. The Special Report includes detailed profiles of 7 local arts agencies across the country engaging in international cultural exchange work.

    Moderator: Marete Wester, Director of Arts Policy, Americans for the Arts


  • Award Winning Arts and Business Partnerships (2011)

    Contains 2 Component(s) Recorded On: 11/16/2011

    Each year the BCA 10 honors ten businesses that have been exceptional partners with arts organizations in their communities.

    Each year the BCA 10 honors ten businesses that have been exceptional partners with arts organizations in their communities. These companies set the standard of excellence and serve as role models for other businesses to follow. Hear directly from the 2011 honorees about how they support the arts and learn how to create partnerships with the businesses in your community.

    Presented by: Michael O'Brien, President, Printing Partners; Christine Hoisington, Manager Community Partnership & Philanthropy, Booz Allen Hamilton; Cindy Howley, Manager, Kohler Stewardship & Corporate Events, Kohler Co.; Sharon Bateman VP, Corporate Giving, Macy's, Inc.

    Moderated By: Rie Poirier Campbell, COO, Greater Hartford Arts Council


  • Transitioning into the Arts Sector: Nailing the Interview

    Contains 2 Component(s)

    Are you looking for a job in arts administration? This webinar is a part of the Job Seekers Series and a follow-up to Transitioning into the Arts Sector in this Economy, when we discussed how to make your resume and cover letter stand out.

    Are you looking for a job in arts administration? This webinar is a part of the Job Seekers Series and a follow-up to Transitioning into the Arts Sector in this Economy, when we discussed how to make your resume and cover letter stand out. This part of the series will focus on the Interview process. Your cover letter and resume package was successful! Now learn how to present yourself in the best possible way, and communicate how your past experience is relevant and makes you the ideal candidate for the job.

    If you did not participate in the previous webinar, professional members may download the archived recording. There will be time for questions and answers. This webinar is also available to registered job seekers in Americans for the Arts job bank.

    Presenters: Tara Scroggins Aesquivel, Executive Chair, Emerging Arts Leaders/Los Angeles; Marialaura Leslie, Deputy Director, Flushing Council on Culture and the Arts; Mara Walker, Chief Operating Officer, Americans for the Arts


  • Midwife, Drill Sergeant, Curator, Oracle: The Roles of a Public Art Project Manager

    Contains 2 Component(s) Recorded On: 10/26/2011

    Two project managers and two artists discuss building successful relationships and developing skills sets that lead to the best art project while cultivating creative thinking and problem solving.

    Two project managers and two artists discuss building successful relationships and developing skills sets that lead to the best art project while cultivating creative thinking and problem solving. Public art professionals at all levels of experience are encouraged to register.

    Presenters:
    Cath Bruner, Director of Public Art, 4Culture, King County, WA
    Dan Corson, Artist, Seattle, WA
    Lee Modica, Arts Administrator, Florida's Art in State Buildings Program
    Janet Zweig, Artist, New York
    Moderator: Peggy Kendellen, PAN Council Co-Chair, Project Manager, Regional Art & Cultural Council, Portland, OR


  • Creative Conversation: Community Engagement in the Arts

    Contains 2 Component(s) Recorded On: 10/25/2011

    How do you change the conversation in your community by activating creativity to engage residents and increase participation in community events?

    How do you change the conversation in your community by activating creativity to engage residents and increase participation in community events? Americans for the Arts is hosting its own Creative Conversation, in honor of National Arts & Humanities Month, to encourage creative community engagement that taps into a community's arts assets. Hear arts and community leaders share examples of how they are getting creative with community engagement and connecting the arts with larger community initiatives. Then join a moderated conversation about opportunities, challenges, and impact. Get tips for how to sustain engagement. Ask questions, and leave the webinar with ideas for enhancing the engagement in your own community along with resources for continuing the learning.

    National Arts & Humanities Month Welcome by Robert L. Lynch, President & CEO, Americans for the Arts

    Moderated by: Joanna Chin, Program Coordinator, Animating Democracy, Americans for the Arts

    Presenters include:

    • Michael Killoren, Director for Local Arts Agencies and Challenge America Fast-Track, National Endowment for the Arts, Washington, DC
    • Camille Maxwell, Real Estate Development Director, Northeast Shores, Cleveland, OH
    • Sean McGlynn, Director, City of El Paso Museums & Cultural Affairs, El Paso, TX
    • Jon Pounds, Executive Director, Chicago Public Art Group, Chicago, IL

  • Pricing Strategies to Attract Audiences and Keep Them Coming Back for More

    Contains 2 Component(s) Recorded On: 10/19/2011

    We know that prices have an important influence on who buys tickets, and how often.

    We know that prices have an important influence on who buys tickets, and how often. But how can we make sure that our prices attract new audiences and keep them coming back? We'll look at the effect of introductory discounts, differentiated pricing, dynamic pricing and more to understand how to work toward pricing that works to our short- and long-term benefit.

    Presenters: Kara Larson, Founder & Principal
    Arts Knowledge, LLC