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  • Marketing on a Shoestring Budget

    Contains 2 Component(s) Includes a Live Event on 06/06/2018 at 3:00 PM (EDT)

    Many nonprofit organizations underfund marketing efforts. The marketing budget is often deemed an easy target when cuts are being made. This creates a significant and stressful problem for directors of marketing who often are expected to get good results with less and less resources. The Marketing on a Shoestring Budget webinar presents a set of solutions to counter and overcome a lack of marketing budget. Participants will learn what tools they ‘must have’ when they don’t have money. They will also learn how to use and combine those tools towards effective marketing

    image About this Webinar

    June 6, 2018 at 3:00PM

    Many nonprofit organizations underfund marketing efforts. The marketing budget is often deemed an easy target when cuts are being made. This creates a significant and stressful problem for directors of marketing who often are expected to get good results with less and less resources. 

    The Marketing on a Shoestring Budget webinar presents a set of solutions to counter and overcome a lack of marketing budget.  Participants will learn what tools they ‘must have’ when they don’t have money. They will also learn how to use and combine those tools towards effective marketing.

    Overview: 

    A 1-hour Webinar, the Marketing on a Shoestring Budget workshop centers on 5 key elements marketers must have for successful marketing when financial resources are low. 

    Those elements are:

    1. Process: Systematic implementation of activities with defined metrics
    2. Creative: Creative that engages and grabs attention 
    3. Business Purpose: Marketing activity must be driven by clear business strategy
    4. Social Media: A command of social/digital media becomes even more important
    5. Narrative/Story: Activity should connect to a compelling corporate or mission narrative.

    Learning Objectives:

    1. Participants will learn the significance of the elements presented to the marketing process.
    2. Participants will understand how to combine the elements into a potent backdrop for marketing efforts.
    3. Participants will experience a reduction in stress when approached to do the impossible because they will have tools to fall back on.

    Mark Cardwell

    Executive Director, Ohio Marketing Association

    Mark Cardwell is the founder and executive director of the Ohio Marketing Association (OMA) a member-based nonprofit providing professional development, networking and employment opportunities for Ohio marketing professionals. A distinctive mission of OMA is to strengthen nonprofit impact through marketing education. 

    Mark has 20 + years of experience in arts marketing, operational leadership, executive level management, media sales and communications. 

    Mark has a long history of board level community service and has been recognized for his work with local and national awards.

    Mark holds a Bachelor of Fine Arts from the Columbus College of Art and Design.

  • Private Sector Network Call: Sharing Program Models for Creative Economy Work

    Contains 1 Component(s) Includes a Live Event on 05/30/2018 at 1:00 PM (EDT)

    This is 2 of 4 Private Sector Network Calls in 2018.

    About this Call

    May 30, 2018 at 1:00PM (ET)

    Topic: Sharing Program Models for Creative Economy Work

    During this second installment of our quarterly Private Sector Network calls, we will continue to explore what defines the creative economy and hear about examples across the country on how this work is addressing broader community issues. This call is open to all AFTA members and particularly those interested in learning more about private sector work.

    Want to join this call, but aren't a member? Visit https://www.americansfortheart... or reach out to our membership team at (202) 371-2830 or membership@artsusa.org to become a member and join this call.

  • Negotiation 101: Knowing Your Worth, Making the Ask, and Getting to ‘Yes’

    Contains 2 Component(s)

    Many people find salary negotiations to be uncomfortable and nerve wracking. Should you ask for more money? What if you insult your boss? These are some of the most common questions from first time negotiators but ultimately, a well-executed negotiation can make both parties more satisfied. Whether it's a first-time job offer or an annual performance review, there are simple steps you can take to reach a more valuable, mutually beneficial agreement.

    image About this Webinar

    May 23, 2018 at 3:00PM (EST)

    Many people find salary negotiations to be uncomfortable and nerve wracking. Should you ask for more money? What if you insult your boss? These are some of the most common questions from first time negotiators but ultimately, a well-executed negotiation can make both parties more satisfied. Whether it's a first-time job offer or an annual performance review, there are simple steps you can take to reach a more valuable, mutually beneficial agreement.

    Learning Objectives:

    In this course, participants will learn the following

    • The three most important factors when preparing for a negotiation
    • The difference between a negotiation and a debate
    • How to honestly answer some of the most difficult questions in a negotiation

    Presenter

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    Justin Johnson, Founder & Chief Creative Ninja, Side Hustle Syndicate

    Email: justinjohnston824@gmail.com

    Justin Johnston is the founder and chief creative ninja of Side Hustle Syndicate, a nonprofit organization helping artists find access to capital and space for their creative enterprises. Prior to building SHS, Dr. Johnston was the inaugural executive director of Wild Goose Creative. He was a distinguished university fellow at The Ohio State University where he received the university's first Doctor of Musical Arts degree with a specialization in arts enterprise. Justin is also an accomplished classical musician and has performed with The Cleveland Orchestra, The Toronto Symphony and the Chicago Civic Orchestra. In 2006 he was the only American clarinetist to be awarded the Schleswig-Holstein Fellowship. He currently lives in Columbus, Ohio with his wife Kerry, son, William and their pets Wellington and Kissy.

  • Why Mentorship? Session 2 - Making the Most of Your Relationship

    Contains 2 Component(s)

    Are you getting the most out of your mentoring experience? Research has shown that mentoring relationships have the most success when both the mentor and mentee take an active role in developing the relationship. Join Pam Breaux (mentor) and Ariel Shelton (mentee) for a lively discussion and presentation about mentorship. Hear their stories as they look at the role of the mentee and mentor, review best practices in establishing the relationship, and share how to make the most of it.

    image About this Webinar

    May 21, 2018 at 3:00PM (ET)

    Are you getting the most out of your mentoring experience? Research has shown that mentoring relationships have the most success when both the mentor and mentee take an active role in developing the relationship. Join Pam Breaux (mentor) and Ariel Shelton (mentee) for a lively discussion and presentation about mentorship. Hear their stories as they look at the role of the mentee and mentor, review best practices in establishing the relationship, and share how to make the most of it.   

    Learning Objectives:

    • Through attending this session, participants will be able to understand and identify what successful mentoring relationships look like.
    • Participants will learn best practices for mentors and mentees, including how to find the best match, how to establish a meaningful relationship, and how to set goals and objectives to maximize the return for all parties involved. 
    • Participants will be given tools for defining the roles of the mentor and mentee, setting goals and objectives, and sample mentorship timelines.

    Presenters:

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    Pam Breaux, President & CEO, National Assembly of State Arts Agencies

    Website: nasaa-arts.org
    Emailnasaa@nasaa-arts.org
    Twitter: @NASAA_Arts

    Pam Breaux is the President and CEO of the National Assembly of State Arts Agencies (NASAA) since 2015. In this role, she works with the association’s board of directors and staff to advance NASAA’s policy and programmatic mission to strengthen America’s state and jurisdictional arts agencies. A native of Lafayette, Louisiana, Pam has held leadership positions at the local, state and national levels. While in Louisiana state government, she was secretary of the Louisiana Department of Culture, Recreation and Tourism (CRT), assistant secretary of CRT (overseeing its cultural development portfolio), and executive director of its state arts agency (the Louisiana Division of the Arts). During her time at CRT, Pam developed and led Louisiana’s cultural economy initiative and spearheaded the successful UNESCO inscription of Poverty Point State Historic Site (an ancient Indian site) as a World Heritage site.

    Before working in state government, Pam was executive director of the Arts and Humanities Council of Southwest Louisiana and managed southwest Louisiana’s Decentralized Arts Funding Program. She has served on the boards of the U.S. Travel Association, NASAA, South Arts and the Louisiana Board of International Commerce. Pam is currently a member of the U.S. National Commission on UNESCO. She graduated from McNeese State University with a B.A. in English and earned an M.A. in English and folklore from the University of Louisiana at Lafayette.

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    Ariel Shelton, Program Manager, Community Engagement & Millennium Stage, The Kennedy Center

    Websitewww.kennedy-center.org/video/u...
    Email: AEShelton@Kennedy-Center.org

    Dedicated to inclusivity and equity in the arts through community and artist led programming, Ariel is currently Program Manager for the Performing Arts for Everyone & Community Engagement team at the Kennedy Center.


    Prior to joining the Kennedy Center, Ariel worked for National Arts Strategies, Washington Performing Arts, The Washington Women in Jazz Festival, The MusicianShip, and Flashband. She has also worked as a consultant for several emerging projects, including a fellowship program for the LA Chamber Orchestra and the Inner City Youth Orchestra of LA which was recently funded by the Mellon Foundation. She has served as a guest speaker on several panels for organizations including Google, Georgetown University, and Chamber Music America, and has contributed as a reviewer for program applications for the DC Commission on the Arts and Humanities, the National Parent-Teacher Association, and the Association of Performing Arts Professionals.  

    Ariel’s passion for the arts began onstage. As a classically trained French Horn player, she has had the opportunity to perform with ensembles across the world, from an international festival in Guadeloupe celebrating the work of composer Chevalier de Saint George, to a Disneyland performing band. She takes as many opportunities to visit her hometown of Detroit, Michigan as she can, and is a graduate of Howard University, where she obtained her degree in Music Business.

  • May 2018 Member Briefing: Convention Preview – New Opportunities, Can’t-Miss Experiences, and Ways to Participate From Afar

    Contains 2 Component(s) Recorded On: 05/15/2018

    Join us for this member only briefing!

    image May 2018 Member Briefing

    May 15, 2018 at 3:00PM

    About the Member Briefing

    Member Briefings are our monthly opportunity to talk to you about what’s happening now! Mark your calendars for the third Tuesday of every month at 3pm to stay up-to-date on what’s happening at Americans for the Arts and across the sector. These calls are for you, so please let us know if there’s a topic you’d like to know more about by contacting Bridget Woodbury at bwoodbury@artsusa.org.

    We firmly believe that our #AFTAmember network is one of our strongest resources, so after our update, we’ll open the floor up to your questions, comments, recommendations, and lessons learned – we hope you’ll take advantage of each other’s expertise!

    If you will be viewing the live event on your ipad or iphone you will need to download the MobileMeetings APP By E-STREAM.COM, Inc. and enter the meeting number:967146.

    Presenters:

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    Bridget Woodbury, Membership Marketing Senior Coordinator, Americans for the Arts

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    Clay Lord, Vice President of Local Arts Advancement, Americans for the Arts

  • Email Marketing Makeover

    Contains 2 Component(s) Recorded On: 04/26/2018

    Email continues to have the highest ROI of any digital marketing channel. Are you maximizing your campaigns to drive open rates and conversions? Learn how to get more engagement and click-throughs, as well as best practices for email design, subject lines, segmenting lists, behavior-based sending, and the basics of email automation. You will walk away with actionable knowledge that you can implement today.

    image  About this Webinar

    April 26, 2018 at 3:00PM


    Email continues to have the highest ROI of any digital marketing channel. Are you maximizing your campaigns to drive open rates and conversions? Learn how to get more engagement and click-throughs, as well as best practices for email design, subject lines, segmenting lists, behavior-based sending, and the basics of email automation. You will walk away with actionable knowledge that you can implement today.

    Learning Objectives:

    • Participants will learn how to implement design best practices, list segmentation, and behavior-based sending practices in email marketing campaigns.

    Presenter:

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    Ceci Dadisman, President, Cardinal + Company

    cecidadisman.com, cecidadisman@gmail.com

    Twitter: @cecidadisman

    Ceci Dadisman has 15 years of experience successfully marketing the arts and nonprofits utilizing innovative and cutting-edge initiatives. Currently the Digital Marketing Manager at FORM and the President of Cardinal + Company, she is nationally recognized as a leader in her field and specializes in the integration of digital marketing and technology into traditional marketing methods.

    A frequent public speaker, Ceci is known for her easy-going and vernacular style and she creates open learning environments with an emphasis on information sharing and useful takeaways. She is also a senior contributor to Arts Hacker where she regularly shares timely information and step-by-step tutorials.

    She is on the Arts Midwest Conference Professional Development Committee, the NTEN 2018 Conference Session Advisory Committee, is the Immediate Past Chapter Leader and Chapter Founder of the West Palm Beach Chapter of Girl Develop It, the Immediate Past President of the South Florida Chapter of the American Marketing Association, and served for many years on the National Arts Marketing Project Advisory Committee and as the OPERA America Marketing Network Chair.  She also currently serves on the West Virginia University College of Creative Arts Visiting Committee.

  • Why Mentorship? Session 1 – Developing a Meaningful Program

    Contains 2 Component(s) Recorded On: 04/24/2018

    Running an organization today requires the creation of low-cost, high-quality, creative solutions to development. Starting a mentorship program allows your organization to capitalize on your greatest resource, your people. Investment in a mentorship program shows that your organization values people, fosters a more engaged workforce, and leads to higher rates of job satisfaction. This session will explore what a mentorship program is, various program models, and how to effectively use a program so that it is beneficial to all involved.

    image About this Webinar

    April 24, 2018 at 6:00PM (ET)

    Running an organization today requires the creation of low-cost, high-quality, creative solutions to development. Starting a mentorship program allows your organization to capitalize on your greatest resource, your people.  Investment in a mentorship program shows that your organization values people, fosters a more engaged workforce, and leads to higher rates of job satisfaction. This session will explore what a mentorship program is, various program models, and how to effectively use a program so that it is beneficial to all involved.

    Learning Objectives:

    • Through attending this session, participants will be able to understand and identify specific benefits to establishing a mentorship program. 
    • Participants will learn best practices in establishing or growing their mentorship program, as well as how to ensure their program relevant, effective, and meaningful. 
    • Participants will hear from leaders of established mentorship programs on program models, as well as tips and best practices in creating or continuing their program.

    ***This program is available free for the month of April as part of LA County’s #ArtsMonth 2018 and is an example of the professional development content you can access for free as a member of Americans for the Arts, for as little as $30 per year

    For more information on how to become a member, please visit this page here: https://www.americansfortheart...

    Presenters:

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    Quanice Floyd, Founder & Director, Arts Administrators of Color DMV Network

    Websitewww.aacdmv.org

    Emailqgfloyd@gmail.com

    Twitter: @QFloydArts

    Born and raised in New York City, Quanice Floyd has spent the last decade in Washington, D.C., where she has received her Bachelor’s and Master’s degrees in Music Education from Howard University and Kent State University, respectively. Her passion for arts education led her to pursue a second Master’s degree in Arts Management at American University. Quanice was the Arts Education Graduate Fellow at the National PTA and is a Montgomery County Public School music educator. She is an active member of the National Association for Music Educators, the Maryland Music Educators Association, the Music Teachers National Association, and the Junior League, Women of Color in the Arts, Emerging Arts Leaders-DC, and Young Education Professionals-DC. Quanice is also a member of the Arts Education Collaborative’s Leadership Academy and an alumna of the Baltimore Symphony Orchestra’s Music Educators Academy. By working toward becoming an arts education expert and advocate, Quanice aims to one day establish and lead a school dedicated to the arts, to provide a quality education to D.C.’s underserved student population. Quanice is the Founder and Director of the Arts Administrators of Color DMV Network, where she has built a robust mentorship program. 


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    Jennifer Fukutomi Jones, Director of Programs, Arts for LA

    Websitewww.artsforla.org
    Emailjfjones@artsforla.org
    Twitter: @Arts4LA

    Jennifer Fukutomi-Jones is native Angeleno who is passionate about cultivating dialogue through the arts. She currently serves as the Director of Programs at Arts for LA where she oversees the implementation of professional development and training programs (including but not limited to): ACTIVATE Arts Advocacy Leadership Program, LA Convergence, ArtsMonth and ArtsVote. Previously, she served as the Associate Program Manager, Community Events at the Ford Theatre Foundation where she managed the Foundation’s signature community engagement program, JAM Sessions, both on-site at the Ford Theatres and off-site throughout Los Angeles County. She was also an Associate Producer for the Emmy award-winning Los Angeles County Holiday Celebration program (an annual 3-hour, live-televised program at the Dorothy Chandler Pavilion which showcases the diverse talents of Los Angeles County). Jennifer has also worked with The Unusual Suspects Theatre Company where she managed playwriting and performance programs for underserved youth and communities, and LA Opera where she managed the Community Opera Cathedral Project (featuring over 400 professional and community choirs, singers and artists). Jennifer received her B.A. in American Literature and Culture and a minor in Theatre from UCLA

  • April 2018 Member Briefing: Using Video to Make the Case and Engage with Communities

    Contains 2 Component(s) Recorded On: 04/19/2018

    Join us for this member only briefing!

    image April 2018 Member Briefing

    April 19, 2018 at 3:00PM

    About the Member Briefing

    Member Briefings are our monthly opportunity to talk to you about what’s happening now! Mark your calendars for the third Tuesday of every month at 3pm to stay up-to-date on what’s happening at Americans for the Arts and across the sector. These calls are for you, so please let us know if there’s a topic you’d like to know more about by contacting Bridget Woodbury at bwoodbury@artsusa.org.

    We firmly believe that our #AFTAmember network is one of our strongest resources, so after our update, we’ll open the floor up to your questions, comments, recommendations, and lessons learned – we hope you’ll take advantage of each other’s expertise!

    If you will be viewing the live event on your ipad or iphone you will need to download the MobileMeetings APP By E-STREAM.COM, Inc. and enter the meeting number:809368.

    Presenters:

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    Bridget Woodbury, Membership Marketing Senior Coordinator, Americans for the Arts

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    Daniela Pérez Frias, Video Producer and Media Coordinator, Americans for the Arts

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    Joshua Jenkins, Website and New Media Manager, Americans for the Arts

  • Ask an Expert: Legal Advice for Public Art Professionals

    Contains 2 Component(s)

    Public art has made the headlines recently with a few different legal issues, with a focus on artists rights and private use of artworks. For this Ask an Expert, we will be joined by Sarah Conley Odenkirk, a field leader and lawyer who specializes in public art law. Join us a she unpacks artist’s rights and VARA as impacted through the recent 5Pointz settlement and current lawsuit between a street artist and retailer H&M. Come with your own questions to learn from our Expert!

    image  About this Virtual Meeting

    April 9th, 2018 at 4:00PM (ET)

    Public art has made the headlines recently with a few different legal issues, with a focus on artists rights and private use of artworks. For this Ask an Expert, we will be joined by Sarah Conley Odenkirk, a field leader and lawyer who specializes in public art law. Join us a she unpacks artist’s rights and VARA as impacted through the recent 5Pointz settlement and current lawsuit between a street artist and retailer H&M. Come with your own questions to learn from our Expert! 

    ***This webinar is for informational purposes only and not for the purpose of  providing legal advice. You should contact your attorney to obtain advice with respect to any particular issue or problem.

    Learning Objective:

    • To help public art professionals better understand their legal obligations to artists

    Presenter:

    image

    Sarah Conley Odenkirk, Attorney, The Law Office of Sarah Conley Odenkirk

    Website: www.artlawlawyer.com

    Email: sarah@artlawlawyer.com

    Sarah Conley Odenkirk has practiced law in the area of fine art for more than 20 years.  She advises clients in transactional matters related to the arts in the private and public realms.  Through her years of practice, Sarah has developed a deep understanding of the field of public art and cultural policy.  She uses this experience to provide strategic planning guidance through a legal lens, supporting innovative programs and the evolution of balanced and sustainable cultural ecosystems.

    Sarah is the author of A Surprisingly Interesting Book About Contracts for Artists and Other Creatives; and publisher of an online database and the comprehensive Resource Guide for Public Art in Private Development.  She is a frequent speaker at professional conferences in both the legal and art fields. 

    At the same time that she maintained her legal practice, from 2013-2017 Sarah was the Associate Director of the Sotheby’s Institute of Art’s Art Business and Arts Management masters degree programs at Claremont Graduate University, where she was instrumental in developing the curriculum, ran several conferences on art law and community engagement topics, and was the Professor for Legal Foundations; Public Art; International Transactions; and Cultural Property and Restitution. 

  • Virtual Conversation: How Arts Vibrant is Your Community?

    Contains 2 Component(s)

    Healthy communities have healthy arts communities. Learn about NCAR's Arts Vibrancy Index which ranks more than 900 communities across the country, examining the level of supply, demand, and government support for the arts in each city. Find out where your community falls on the related Heat Map, with rank scores on all measures for every U.S. county. Understand what makes a city vibrant in the arts and the different elements that come into play to foster that vibrancy. Discuss how communities can boost vibrancy and why it matters to their overall health.

    About this Webinar

    April 10, 2018 at 3:30PM

    Healthy communities have healthy arts communities. Learn about NCAR's Arts Vibrancy Index which ranks more than 900 communities across the country, examining the level of supply, demand, and government support for the arts in each city. Find out where your community falls on the related Heat Map, with rank scores on all measures for every U.S. county. Understand what makes a city vibrant in the arts and the different elements that come into play to foster that vibrancy. Discuss how communities can boost vibrancy and why it matters to their overall health.

    Presenter:

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    Zannie Voss, Director, National Center for Arts Research

    @artsresearch, zvoss@smu.edu

    Dr. Zannie Voss is Director of the National Center for Arts Research and Professor of Arts Management in SMU’s Meadows School of the Arts and Cox School of Business.  Prior to SMU, she was a Professor at Duke University and Producing Director of Theater Previews at Duke. Before transitioning to academia, Zannie served as managing director of PlayMakers Repertory Company, associate manager of the Alley Theatre, and assistant director of Audience Development at the Mark Taper Forum. Zannie has consulted on projects for the Irvine Foundation, the League of American Orchestras, Theatre Development Fund and Theatre Communications Group, co-authoring TCG’s Theatre Facts since 1998.  She has published over a dozen articles in top academic and practitioner journals.