We want to ensure your viewing experience of the 2020 National Arts Marketing Conference is perfect!
Make sure to go to Zoom.us to update (or download for the first time) Zoom on your PC prior to the conference start on December 7th.
Monday, December 7, 2020
BYO (M)eal, Opening and Roundtable Session 12:00PM - 1:00PM ET
BYO (M)eal, Opening and Roundtable SessionView Session
Kicking off the 2020 #NAMPC, join us for opening remarks and roundtable style breakouts while you casually enjoy your meal.
Keynote: Closer Captions 1:00PM - 2:00PM ET
Keynote: Closer CaptionsView Session
Describing her experiences and journey with American Sign Language (ASL) and Closed Captioning, Kim breaks down the nuances and complexities. As the arts and culture field continues to rely on the digital space for new audiences and production spaces, we must ask ourselves what is lacking and how do we create experiences that are for all audiences. With compelling humor and insight, radiating from the personal to a communal and justice-oriented perspective, Kim’s work expresses the depth and dynamism of sound and language in the human experience.
Christine Sun Kim, Artist
Interactive Break: Take a Breather 2:00PM - 2:15PM ET
Interactive Break: Take a BreatherView Session
Take a breather with Janina Edwards. Break up your conference day with this short, guided breath meditation. It will leave you refreshed and with a feeling of well-being, able to digest the information you’re consuming and willing to receive what comes next.
Janina Edwards, Kashi Atlanta
Leveraging Consumer Insights to Innovate Experiences in a Pandemic 2:15PM - 3:15PM ET
Leveraging Consumer Insights to Innovate Experiences in a PandemicView Session
The global spread COVID-19 has changed the way consumers live. From work, to school, to daily lives – regular routines, rituals and relationships have been disrupted. Consumers are forced to change the way they make decisions and how they behave. What are the implications of these changes for the Arts community? Marketers need to rethink events like performances and places like museums to create safe, but memorable experiences. Co-directors of the University of Denver’s Consumer Insights and Business Innovation Center, Melissa Akaka and Ali Besharat, talk about the short-term and long-term implications of these changes and what marketers need to consider to strengthen their brands and maintain their community engagement during these uncertain and rapidly changing times.
Melissa Archpru Akaka, PhD, Daniels College of Business | University of Denver
Julie Fossitt, City of Kingston
Interactive Break: Arts Marketers Speed Networking 3:15PM - 3:30PM ET
Interactive Break: Arts Marketers Speed NetworkingView Session
Join this interactive networking session to get to know each other and connect with colleagues in a fast-paced speed networking format. Please arrive on time to be placed into the rotation. Attendees will pair for 3 minutes until the break is over.
The Public Theater - A Case Study on Virtual Accessibility 3:30PM - 4:30PM ET
The Public Theater - A Case Study on Virtual AccessibilityView Session
Without the boundaries of space and time, what does accessibility in our new digital theater look like, and is it worth the time and effort? Join these three thought partners, committed to offering access for all, in a discussion about The Public Theater's production of THE LINE, by Jessica Blank and Erik Jensen. We share our accessibility planning, execution, delivery, and learning for this New York Times Critic's Pick crafted from firsthand interviews with New York City medical first responders during the COVID-19 pandemic.
Beth Prevor, Hands On Sign Interpreted Performances
Richard Denney III, Public Theater
Interactive Break: Create Break 4:30PM - 4:45PM ET
Interactive Break: Create BreakView Session
Join us in making a collaborative art piece with Abi Gomez. The final compilation will be shared on the Create Break Slack Channel.
Abi Gomez, Artist
The 10 Donor Questions that Raise More Money 4:45PM - 5:45PM ET
The 10 Donor Questions that Raise More MoneyView Session
When it comes to fundraising strategy, asking the right questions of donors beforehand matters. The Arts often overlook the larger nonprofit world and its powerful use of cause-driven research and messaging to attract devoted donors and increase funding. Review the case studies of a social justice nonprofit and a theater arts program that put a cause-centered research approach into action — leading them to craft a more human and compelling message to fuel their financial success.
Jennifer Hudson, ThinkBeyond Public Relations
Kerry-Ann Royes, YWCA
Namparaoke Broadway Sing Along 7:30PM - 8:00PM ET
Namparaoke Broadway Sing AlongView Session
You Didn't Think Just Because We're Virtual That We Wouldn't Host NAMParaoke Did You?! Well we've got a fun event for you planned. Join Najah, our host, for a fun filled and fast paced Broadway sing-a-long. The Broadway Sing-Along Slack Channel will share some trivia and prompts to get us excited for an evening of fun!
Najah Ali, Artist
Tuesday, December 8, 2020
Research Into Action: Using Research Findings to Shape Strategy and Move Forward11:00AM - 12:00PM ET
Research Into Action: Using Research Findings to Shape Strategy and Move ForwardView Session
There are lots of rich studies underway in the arts and culture field to help us understand perceptions toward reopening, attitudes about the role of our organizations, and the very definition of what qualifies as an arts and culture experience. Now, how will we turn that research data into action? In this session, hear from a panel of marketing leaders on how their organizations are using existing field data and/or commissioned studies to answer central audience questions and how the findings have shaped their approach to the future.
Tom O'Connor, Tom O'Connor Consulting Group
Christopher Anderson, Jazz at Lincoln Center
Lisa Grow, New York Philharmonic
Joanna Sheehan Bell, TheatreSquared
Break – No Programming12:00PM - 1:15PM ET
This break was left intentionally unprogrammed, we know you’ll use the time wisely!
If you’d like some suggestions:• Grab a Snack
• Go Hug a Human/Cat/Dog
• Go for a Walk
• Head Over to Slack
• Take a Nap
• Water a Plant
Can a Pandemic Actually Make Your Email Marketing Program Better 1:15PM - 2:15PM ET
Can a Pandemic Actually Make Your Email Marketing Program BetterView Session
For most arts & culture organizations, email is a critical lifeline to their audience. Join this exciting session and learn how to turn this worldwide pandemic into positive change for your email program. We’ll review how arts marketers around the world are responding to COVID-19 by making this tried and true messaging channel work even harder. You’ll get ideas for your own organization as we discuss how to modify the content, list segmentation and cadence of your campaigns. We’ll analyze several case studies and see how arts organizations have pushed email in a new direction, by engaging with subscribers in innovative ways and discovering a new audience clamoring for their content. Whether you’re in marketing, development, education or a little of each, you’ll walk away inspired.
Kirk Bentley, Wordfly
Artist Performance: Barbara Fant, Poet 2:15PM - 2:30PM ET
Artist Performance: Barbara Fant, PoetView Session
Join us for an inspiring poetry performance by Barbara Fant.
Barbara Fant, Poet
Valuing Art in the Era of COVID-19: Ticket Pricing for Online & In-Person Performances 2:30PM - 3:30PM ET
Valuing Art in the Era of COVID-19: Ticket Pricing for Online & In-Person PerformancesView Session
Jennifer Sowinski, JCA Arts Marketing
Jamie Alexander, JCA Arts Marketing
Mark Cardwell, Ohio Marketing Association
Interactive Break: Paper Butterflies with Christine CANCELLED 3:30PM - 3:45PM ET
Interactive Break: Paper Butterflies with Christine CANCELLED
Due to unforeseen circumstances the "Interactive Break: Paper Butterflies with Christine" has be been cancelled. We do apologize for the short notice and the missed opportunity to create paper butterflies with you, but look forward to your joining with us at the next session "The Two Sides of Resilience: Responding to Tragedy on the Arts and Cultural Front" from 3:45 PM - 4:45 ET.
The Two Sides of Resilience: Responding to Tragedy on the Arts and Cultural Front 3:45PM - 4:45PM ET
The Two Sides of Resilience: Responding to Tragedy on the Arts and Cultural FrontView Session
The City of El Paso Museum and Cultural Affairs Department provides an overview of their response as culture bearers to encourage a sensitive and timely conversation about the August 3rd Mass Shooting tragedy in El Paso, Texas and how to help create steps towards healing as a community.
On August 3rd, 2019, the city of El Paso suffered a mass tragedy at the hands of a lone white supremacist who opened fire at a local Walmart killing twenty-three people and injuring more than forty . While the collective shock and fear beset the community, news outlets around the world took notice. The following day, people gathered on the site of the makeshift memorial at Wal-Mart to hold candlelight vigils, and pay their respects. Much like other cities and towns in the United States, family members of victims, friends and residents filled the site with various items of tribute in honor and remembrance of the victims.
In the immediate aftermath, MCAD was charged with mounting a community-wide memorial service and several short weeks following, city officials were tasked with creating a permanent space to memorialize the event while at the same time coming up with ideas of how to move ahead with the dismantling and possible storage of the makeshift memorial. City leaders looked to their culture bearers to find a creative and sensitive solution with the hope of archiving the tragedy for posterity.
Ben Fyffe, Director, Cultural Affairs & Recreation
Erica Marin, El Paso Museum of History
Interactive Break: Movement 4:45PM - 5:00PM ET
Interactive Break: MovementView Session
Take a break and move a little as we move towards the end of the conference.
Anjanette Maraya-Ramey, Maraya Performing Arts
Disrupting Bias in Content Creation for Arts Programs 5:00PM - 6:00PM ET
Disrupting Bias in Content Creation for Arts ProgramsView Session
As we work towards greater racial justice, the arts field is increasingly evaluating programs and artworks for bias, whether conscious or unconscious. An artist’s work is greatly influenced by how they understand or perceive people who are different from them. In order to make arts programs equitable, we need to examine and uproot prejudices, discrimination, and racism that exists. How do we make these necessary changes and protect the authenticity of the artist, the art, the narrative, and the work regardless of ethnic or racial origin?
Donna Walker Kuhne
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