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We want to ensure your viewing experience of the 2020 National Arts Marketing Conference is perfect!
Make sure to go to Zoom.us to update (or download for the first time) Zoom on your PC prior to the conference start on December 7th.

Monday, December 7, 2020

BYO (M)eal, Opening and Roundtable Session 12:00PM - 1:00PM ET

BYO (M)eal, Opening and Roundtable Session

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Overview

Kicking off the 2020 #NAMPC, join us for opening remarks and roundtable style breakouts while you casually enjoy your meal. 

Keynote: Closer Captions 1:00PM - 2:00PM ET

Keynote: Closer Captions

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Overview

Describing her experiences and journey with American Sign Language (ASL) and Closed Captioning, Kim breaks down the nuances and complexities. As the arts and culture field continues to rely on the digital space for new audiences and production spaces, we must ask ourselves what is lacking and how do we create experiences that are for all audiences. With compelling humor and insight, radiating from the personal to a communal and justice-oriented perspective, Kim’s work expresses the depth and dynamism of sound and language in the human experience.

Speaker

Christine Sun Kim, Artist

Interactive Break: Take a Breather 2:00PM - 2:15PM ET

Interactive Break: Take a Breather

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Overview

Take a breather with Janina Edwards. Break up your conference day with this short, guided breath meditation. It will leave you refreshed and with a feeling of well-being, able to digest the information you’re consuming and willing to receive what comes next.

Speakers

Janina Edwards, Kashi Atlanta

Leveraging Consumer Insights to Innovate Experiences in a Pandemic 2:15PM - 3:15PM ET

Leveraging Consumer Insights to Innovate Experiences in a Pandemic

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Overview

The global spread COVID-19 has changed the way consumers live. From work, to school, to daily lives – regular routines, rituals and relationships have been disrupted. Consumers are forced to change the way they make decisions and how they behave. What are the implications of these changes for the Arts community? Marketers need to rethink events like performances and places like museums to create safe, but memorable experiences. Co-directors of the University of Denver’s Consumer Insights and Business Innovation Center, Melissa Akaka and Ali Besharat, talk about the short-term and long-term implications of these changes and what marketers need to consider to strengthen their brands and maintain their community engagement during these uncertain and rapidly changing times.

Speakers

Melissa Archpru Akaka, PhD, Daniels College of Business | University of Denver
Julie Fossitt, City of Kingston
Ali Besharat

Interactive Break: Arts Marketers Speed Networking 3:15PM - 3:30PM ET

Interactive Break: Arts Marketers Speed Networking

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Overview

Join this interactive networking session to get to know each other and connect with colleagues in a fast-paced speed networking format. Please arrive on time to be placed into the rotation. Attendees will pair for 3 minutes until the break is over.

The Public Theater - A Case Study on Virtual Accessibility 3:30PM - 4:30PM ET

The Public Theater - A Case Study on Virtual Accessibility

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Overview

Without the boundaries of space and time, what does accessibility in our new digital theater look like, and is it worth the time and effort? Join these three thought partners, committed to offering access for all, in a discussion about The Public Theater's production of THE LINE, by Jessica Blank and Erik Jensen. We share our accessibility planning, execution, delivery, and learning for this New York Times Critic's Pick crafted from firsthand interviews with New York City medical first responders during the COVID-19 pandemic.
Speakers

Beth Prevor, Hands On Sign Interpreted Performances
Richard Denney III, Public Theater
David Chu

Interactive Break: Create Break 4:30PM - 4:45PM ET

Interactive Break: Create Break

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Overview

Join us in making a collaborative art piece with Abi Gomez. The final compilation will be shared on the Create Break Slack Channel.
Artist

Abi Gomez, Artist

The 10 Donor Questions that Raise More Money 4:45PM - 5:45PM ET

The 10 Donor Questions that Raise More Money

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Overview

When it comes to fundraising strategy, asking the right questions of donors beforehand matters. The Arts often overlook the larger nonprofit world and its powerful use of cause-driven research and messaging to attract devoted donors and increase funding. Review the case studies of a social justice nonprofit and a theater arts program that put a cause-centered research approach into action — leading them to craft a more human and compelling message to fuel their financial success.
Speakers

Surale Phillips
Jennifer Hudson, ThinkBeyond Public Relations
Kerry-Ann Royes, YWCA

Namparaoke Broadway Sing Along 7:30PM - 8:00PM ET

Namparaoke Broadway Sing Along

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Overview

You Didn't Think Just Because We're Virtual That We Wouldn't Host NAMParaoke Did You?! Well we've got a fun event for you planned. Join Najah, our host, for a fun filled and fast paced Broadway sing-a-long. The Broadway Sing-Along Slack Channel will share some trivia and prompts to get us excited for an evening of fun!
Artist

Najah Ali, Artist

Tuesday, December 8, 2020

Research Into Action: Using Research Findings to Shape Strategy and Move Forward11:00AM - 12:00PM ET

Research Into Action: Using Research Findings to Shape Strategy and Move Forward

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Overview

There are lots of rich  studies underway in the arts and culture field to help us understand perceptions toward reopening, attitudes about the role of our organizations, and the very definition of what qualifies as an arts and culture experience. Now, how will we turn that research data into action? In this session, hear from a panel of marketing leaders on how their organizations are using existing field data and/or commissioned studies to answer central audience questions and how the findings have shaped their approach to the future.
Speakers

Tom O'Connor, Tom O'Connor Consulting Group
Christopher Anderson, Jazz at Lincoln Center
Lisa Grow, New York Philharmonic
Joanna Sheehan Bell, TheatreSquared

Break – No Programming12:00PM - 1:15PM ET

This break was left intentionally unprogrammed, we know you’ll use the time wisely!

If you’d like some suggestions:

• Grab a Snack
• Go Hug a Human/Cat/Dog
• Go for a Walk
Head Over to Slack
• Take a Nap
• Water a Plant

Can a Pandemic Actually Make Your Email Marketing Program Better 1:15PM - 2:15PM ET

Can a Pandemic Actually Make Your Email Marketing Program Better

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Overview

For most arts & culture organizations, email is a critical lifeline to their audience. Join this exciting session and learn how to turn this worldwide pandemic into positive change for your email program. We’ll review how arts marketers around the world are responding to COVID-19 by making this tried and true messaging channel work even harder. You’ll get ideas for your own organization as we discuss how to modify the content, list segmentation and cadence of your campaigns. We’ll analyze several case studies and see how arts organizations have pushed email in a new direction, by engaging with subscribers in innovative ways and discovering a new audience clamoring for their content. Whether you’re in marketing, development, education or a little of each, you’ll walk away inspired.
Speaker

Kirk Bentley, Wordfly

Artist Performance: Barbara Fant, Poet 2:15PM - 2:30PM ET

Artist Performance: Barbara Fant, Poet

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Overview

Join us for an inspiring poetry performance by Barbara Fant.
Speaker

Barbara Fant, Poet

Valuing Art in the Era of COVID-19: Ticket Pricing for Online & In-Person Performances 2:30PM - 3:30PM ET

Valuing Art in the Era of COVID-19: Ticket Pricing for Online & In-Person Performances

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Overview

Organizations are not short on plans for online content (for the short-term) and for reopening their doors (for the long-term). A critical piece of these plans is the price of a ticket, which is key to determine both your revenue and your audience’s perception of your art.

In this session, JCA Arts Marketing expert Jamie Alexander explores how to communicate value and maximize revenue through pricing for online and in-person performances. We review questions such as: How do you price streamed performances and other online offerings, and how do you communicate their value to patrons? How much will audiences be willing to pay for a ticket after reopening? How can you make up lost revenue through pricing?

You’ll come away with basic knowledge of pricing best practices for online and offline content, and ideas for optimizing revenue and value perception through pricing.
Speakers

Jennifer Sowinski, JCA Arts Marketing
Jamie Alexander, JCA Arts Marketing
Mark Cardwell, Ohio Marketing Association

Interactive Break: Paper Butterflies with Christine CANCELLED 3:30PM - 3:45PM ET

Interactive Break: Paper Butterflies with Christine CANCELLED


Overview

Due to unforeseen circumstances the "Interactive Break: Paper Butterflies with Christine" has be been cancelled. We do apologize for the short notice and the missed opportunity to create paper butterflies with you, but look forward to your joining with us at the next session "The Two Sides of Resilience: Responding to Tragedy on the Arts and Cultural Front" from 3:45 PM - 4:45 ET. 



The Two Sides of Resilience: Responding to Tragedy on the Arts and Cultural Front 3:45PM - 4:45PM ET

The Two Sides of Resilience: Responding to Tragedy on the Arts and Cultural Front

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Overview

The City of El Paso Museum and Cultural Affairs Department provides an overview of their response as culture bearers to encourage a sensitive and timely conversation about the August 3rd Mass Shooting tragedy in El Paso, Texas and how to help create steps towards healing as a community.

On August 3rd, 2019, the city of El Paso suffered a mass tragedy at the hands of a lone white supremacist who opened fire at a local Walmart killing twenty-three people and injuring more than forty . While the collective shock and fear beset the community, news outlets around the world took notice. The following day, people gathered on the site of the makeshift memorial at Wal-Mart to hold candlelight vigils, and pay their respects. Much like other cities and towns in the United States, family members of victims, friends and residents filled the site with various items of tribute in honor and remembrance of the victims.

In the immediate aftermath, MCAD was charged with mounting a community-wide memorial service and several short weeks following, city officials were tasked with creating a permanent space to memorialize the event while at the same time coming up with ideas of how to move ahead with the dismantling and possible storage of the makeshift memorial. City leaders looked to their culture bearers to find a creative and sensitive solution with the hope of archiving the tragedy for posterity.


Speakers

Ben Fyffe, Director, Cultural Affairs & Recreation
Erica Marin, El Paso Museum of History

Interactive Break: Movement 4:45PM - 5:00PM ET

Interactive Break: Movement

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Overview

Take a break and move a little as we move towards the end of the conference.
Speaker

Anjanette Maraya-Ramey, Maraya Performing Arts

Disrupting Bias in Content Creation for Arts Programs 5:00PM - 6:00PM ET

Disrupting Bias in Content Creation for Arts Programs

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Overview

As we work towards greater racial justice, the arts field is increasingly evaluating programs and artworks for bias, whether conscious or unconscious.  An artist’s work is greatly influenced by how they understand or perceive people who are different from them.  In order to make arts programs equitable, we need to examine and uproot prejudices, discrimination, and racism that exists.   How do we make these necessary changes and protect the authenticity of the artist, the art, the narrative, and the work regardless of ethnic or racial origin?
Speaker

Donna Walker Kuhne