ArtsU Intensive: Bold Brand Bootcamp - October 20th

Includes a Live Event on 10/20/2020 at 1:00 PM (EDT)

*If you are an arts and culture organization based in Pennsylvania, please contact Jerelle Jenkins ( before registering for this event.*

imageAbout this Intensive

October 20th 2020, 1:00 - 5:00PM ET

Bold Brand Bootcamp is for curious and brave arts leaders eager to explore the relevancy of their brand related to mission, goals, and fundraising. This workshop will surprise you with reflective questions and games to reveal brand insights that clearly convey your higher purpose and elevate your value amid the challenges of the pandemic and in building just, equitable communities. You’ll also be surprised at how much fun this will be.

This session calls for an open, honest look at your organizational identity and its ability to harness donor and community support. It draws the direct connection of a bold brand to your values and teaches you how to position your voice with the stakeholders crucial to your success.

The Bootcamp requires ACTIVE PARTICIPATION and an upbeat attitude . It’s NOT a “check my email while the webinar is on,” or “watch the recording later flyby.” It’s a roll-up-your-sleeves, high-energy ride to an immediately better brand. After an expert tutorial on brand research, messaging, and design, you’ll use your own collateral in a real-time assessment of how well your brand reflects your mission and culture and what to do if it falls short.

SPACE IS LIMITED. Bold Brand Bootcamp is conducted in a real-time virtual learning community with a maximum class size of 20 so that every participant has a chance to take part and work on their own brand. It requires a little prep work and a lot of positive energy on game day. We guarantee you’ll have fun and leave with an inspired, stronger brand. Register to join us if you are excited to contribute to the group’s success.


  • Learn how to self-assess your organization's brand
  • Understand your brand’s connection to your values and addressing social responsibility
  • Discover your brand's relevancy rating
  • Understand how to better humanize and connect your brand for support


  • Transformed language and imagery ideas for immediate use in communication and fundraising efforts
  • Brand assessment skills to apply to future efforts to ensure your voice is bold, clear, compelling, unique, and human
About ArtsU Intensives

ArtsU Intensives are extended deep dive learning sessions of hyper-focused topics. These enriched e-learning sessions are quarterly opportunities for members of the field to interact with, engage and immerse in crucial topics and concepts.

Surale Phillips

Co-Founder, DRMTM

Surale Phillips has provided research and consulting services to the nonprofit cultural sector for more than 20 years. Her work supports organizational capacity building, resource development, community engagement, and marketing, programming, and strategic planning.

Her services have been the foundation for research and evaluation projects supported by the National Endowment for the Arts, Wallace Foundation, James Irvine Foundation, Knight Foundation, Paul G. Allen Family Foundation, Surdna Foundation, community foundations, and municipalities.

Surale’s national client base includes foundations, service organizations, united arts funds, state, regional and local cultural service organizations, cities, counties, and arts and cultural nonprofits of every arts discipline. Her presenting engagements have included Americans for the Arts National Convention, National Arts Marketing Project Conference, Latino Memphis Congreso, Convening Culture Florida, Pennsylvania Governor’s Arts Awards, Southeastern Council of Foundations, Midwest Council on Philanthropy, Kentucky Arts Presenters, San Diego Commission on Cultural Affairs, and the American Folklore Society, among others.

She has served on the Montana State Arts Council’s Cultural and Aesthetic Grants Committee and as an Adjudicator for the Tennessee Arts Commission Major Institutional Grants, Research Technical Advisor for Dance USA’s Engaging Dance Audiences program, and evaluator for several state and regional arts councils.

In 2019, together with her two West Palm Beach business partners, Surale launched DRMTM – arts and culture brands reimagined – a collaborative that brings branding research, messaging, and mission-based design together exclusively for the arts sector.

From 2005 to 2007, Surale served as Executive Director for Classics for Kids Foundation in Bozeman, MT. Before founding Decision Support Partners, Inc. in 2002, Surale was Vice President of Research and Administration for a national arts consulting firm for 13 years.

Cheryl Baldwin

Co-Founder, DRMTM

Cheryl Baldwin has been a creative professional in various capacities for over 25 years. Starting out as a graphic designer in the Washington, DC area, she worked with many association and government clients before moving to South Florida in 2003. She then was the owner of KidzArt, teaching drawing classes to children for several years, before becoming the marketing manager at Suffolk Construction in West Palm Beach. In 2010, Cheryl launched Sweet Boo Design, specializing in brand design for nonprofits. She provides creative and professional marketing materials to her clients, through logos, brochures, annual reports, infographics and more. Sweet Boo Design has been recognized with multiple awards over the years, and continues to develop new ways to communicate the good work of nonprofits in the South Florida area.

Cheryl is also the Brand Designer for DRMTM, an agency that reimagines brands for arts + culture organizations. Working with both research and messaging partners, DRMTM helps creative organizations communicate their mission in meaningful and impactful ways.

Cheryl is a past co-chair of the Women’s Foundation of Florida’s Professional Development Committee, past President of FemCity West Palm Beach, a graduate of Leadership Palm Beach County 2016, as well as a multi-committee member, and a volunteer with St. Georges.

Laura Bessinger-Morse

Co-Founder, DRMTM

Laura Bessinger-Morse is a former nonprofit executive with twenty years of expertise in brand development, organizational messaging, fundraising, and programs management. She is passionate about helping great causes grow and thrive through authentic, moving voices.

Before founding Sharp11, a communications and strategy consulting studio for nonprofits, Laura was Program Officer for the Education Foundation of Palm Beach County, Vice President of Development and Communications for Community Partners of South Florida, Executive Director of the City of Fort Walton Beach Heritage Park and Cultural Center, and Museum Educator and Exhibit Designer for the UWF Historic Trust and Historic Pensacola Village.

Laura’s national client base includes nonprofit service and cultural arts organizations, private foundations, and local government. Presenting engagements include Nonprofits First of Palm Beach County, Florida Association of Museums, Women’s Foundation of Palm Beach County, Community Foundation for Palm Beach and Martin Counties, Public Relations Society of America PBC, Palm Beach Atlantic University, and Americans for the Arts.

She has served on the City of West Palm Beach Historic Preservation Board, the City of West Palm Beach Art in Public Places Committee, the Florida Trust for Historic Preservation’s 11 to Save Committee, and as a grants panelist for the State of Florida Division of Cultural Affairs and Historical Resources.

In 2019, together with her two West Palm Beach business partners, Laura launched DRMTM (dreamteam), a collaborative that brings branding research, messaging, and mission-based design together exclusively for the arts and culture sector.


ArtsU Intensive: Bold Brand Bootcamp - October 20th
Live event: 10/20/2020 at 1:00 PM (EDT) You must register to access.