Attracting College Students to the Arts

Recorded On: 10/21/2019

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About this Webinar

This session will explore tactics to increase engagement with students through social media, strategic partnerships, and data collection. Discover which channels college students are actually using and the benefits of campus influencers to increase reach and engagement. Also, explore tips and tricks on how to engage and grow your Instagram following on a college campus in a way that also feeds the algorithm. Even more powerful than the student to student connection, is when an arts event or opportunity is directly connected to an academic course as a mandatory experience or for extra credit. Learn a variety of approaches to engage professors and how to partner with campus-wide initiatives to incentivize attendance. Finally, take an inside look at “The Opinion Party,” a re-imagined focus group for students that was successfully piloted last year on the Western Carolina University campus. “The Opinion Party” specifically sought out students that self-identified as not participating in the arts to have an open discussion on how we can reach them better both through our programming and marketing. Please note that this webinar will be most beneficial for arts organizations that are part of a university or those that are located near a college campus and are looking to increase engagement.

Learning Objectives

  • Explore how to best use targeted social media on college campuses to increase engagement.
  • Figure out the best way to work with individual students than can act as influencers in the campus and in the community.
  • Learn how to establish cross-curricular connections and partnerships with campus groups/faculty members, increasing marketing reach to students.
  • Discover how old school marketing tactics can still work to reach the digital generation.

Jill Jacobs

Marketing Manager, Western Carolina University, Bardo Arts Center

Jill Jacobs serves as the Marketing Manager for the Western Carolina University (WCU) Bardo Arts Center outside of Asheville, North Carolina. Bardo Arts Center features a 1,000 seat performance hall, black box theatre, and the WCU Fine Art Museum - an exhibiting and collecting institution with a 2500+ object collection. Jill is responsible for leading all marketing efforts of the arts center including all strategic planning, branding, design, social media, partnerships, paid advertising, community engagement, and sponsorships. In addition to her role at Bardo Arts Center, which began in July 2016, Jill serves as the Marketing Advisor to the WCU College of Fine and Performing Arts. Outside of full-time commitments, Jill is a budding environmentalist and co-owns a nature education and habitat restoration business with her husband called Spriggly’s Beescaping, where she leads marketing efforts including an informational website, educational videos, social media, and design.

Jill's background is in performance, having earned her BFA in Acting with a Music Minor from Arcadia University in 2009. In 2013, Jill accepted a merit-based scholarship to Villanova University receiving her MA in Theatre and Certification in Non-Profit Management. Her professional career includes positions with fundraising companies, numerous performing arts organizations, and Please Touch Museum (The Children’s Museum of Philadelphia.) 

Websites: arts.wcu.edu/marketing | www.sprigglys.com 

Instagram: @bardoartscenter | @sprigglys_beescaping | @ginger_going_green 

Facebook: @bardoartscenter | @sprigglys_beescaping

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Attracting College Students to the Arts
Live event: 10/21/2019 at 3:00 PM (EDT) You must register to access.
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