January Pennsylvania Statewide Training Call
Recorded On: 01/14/2021
January 14, 2021 at 3:00pm ET
The Costs of Admission: Consumer Behavior and Your Post-Pandemic Audience
As your organization has changed, pivoted and adapted, how has your audience done the same? As they engage in programming and possibly return to your spaces, what will they need? How can you utilize and maximize trends and consumer data to help you better understand and grow your audience? In this session, we will explore some recent research around consumer behavior throughout the pandemic and discuss what arts marketers can do right now to leverage this moment of change.
Learning objectives:
- Offering a snapshot of consumer behavior in 2020
- Exploring some recent research specifically for the arts sector
- Sharing free resources and discussion to support 2021 planning
About the Monthly Pennsylvania Statewide Training Calls
These are monthly calls to gather Pennsylvania-based arts and culture organizations. Participants will receive agenda items and topics at least a week in advance of the scheduled call. For questions, please contact Jerelle Jenkins at jejenkins@artsusa.org.
Julie Fossitt
Manager, Cultural Marketing
City of Kingston
Currently living on the traditional lands of the Haudenosaunee and Anishinaabe Peoples, Julie is a passionate advocate for access to arts, culture and heritage for everyone. She has held marketing positions at the National Arts Centre, the Victoria Symphony and the City of Kingston. In 2015 Julie was awarded the John Hobday Award in Arts Management by the Canada Council for the Arts and in 2016 she earned both her Certificate in Cultural Planning from the University of British Columbia and her Masters Certificate in Marketing Communications Leadership from the Schulich School of Business. In 2019, she completed the Cultural Leadership Program at the Banff Centre for Arts and Creativity. Julie is also a part-time professor of Marketing Research and Analytics at St. Lawrence College. You can find out more about Julie on social media @juliefossitt and at JulieFossitt.ca
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