Marketing on a Shoestring Budget

image About this Webinar

June 6, 2018 at 3:00PM

Many nonprofit organizations underfund marketing efforts. The marketing budget is often deemed an easy target when cuts are being made. This creates a significant and stressful problem for directors of marketing who often are expected to get good results with less and less resources. 

The Marketing on a Shoestring Budget webinar presents a set of solutions to counter and overcome a lack of marketing budget.  Participants will learn what tools they ‘must have’ when they don’t have money. They will also learn how to use and combine those tools towards effective marketing.


A 1-hour Webinar, the Marketing on a Shoestring Budget workshop centers on 5 key elements marketers must have for successful marketing when financial resources are low. 

Those elements are:

  1. Process: Systematic implementation of activities with defined metrics
  2. Creative: Creative that engages and grabs attention 
  3. Business Purpose: Marketing activity must be driven by clear business strategy
  4. Social Media: A command of social/digital media becomes even more important
  5. Narrative/Story: Activity should connect to a compelling corporate or mission narrative.

Learning Objectives:

  1. Participants will learn the significance of the elements presented to the marketing process.
  2. Participants will understand how to combine the elements into a potent backdrop for marketing efforts.
  3. Participants will experience a reduction in stress when approached to do the impossible because they will have tools to fall back on.

Mark Cardwell

Executive Director, Ohio Marketing Association

Mark Cardwell is the founder and executive director of the Ohio Marketing Association (OMA) a member-based nonprofit providing professional development, networking and employment opportunities for Ohio marketing professionals. A distinctive mission of OMA is to strengthen nonprofit impact through marketing education. 

Mark has 20 + years of experience in arts marketing, operational leadership, executive level management, media sales and communications. 

Mark has a long history of board level community service and has been recognized for his work with local and national awards.

Mark holds a Bachelor of Fine Arts from the Columbus College of Art and Design.


Live event: 06/06/2018 at 3:00 PM (EDT) You must register to access.
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