Module 1: Laying the Foundation, Fall 2020

Recorded On: 10/07/2020

Experts' Guide to Marketing the Arts

Module 1: Laying the Foundation

Open Date: September 21, 2020

Quiz Date: October 6, 2020

Facilitated online discussion: October 7, 2020 11:00 AM EST

Module 1 examines basic marketing principles and how the field has evolved over time. You are then asked to do an internal examination of their own practices with the development of a marketing pre-plan.

  • Lesson 1: Shared Terms
  • Lesson 2: Understanding Where We Are
  • Lesson 3: The Marketing Pre-Plan, Part I
  • Lesson 4: The Pre-Marketing Plan, Part II

Viewing Instructions:

You may view the video lessons in two ways:

  1. Select the View Video button to stream the video online.
  2. Select the Download Video File to download the video to your computer.
    1. The video will open in a new window, right-click and select "Save As" to complete the download.


Back to Package

Key:

Complete
Failed
Available
Locked
Module 1: Laying the Foundation Live Discussion, Fall 2020
Live event: 10/07/2020 at 11:00 AM (EDT) You must register to access.
Experts' Guide to Marketing the Arts Course Overview
You must register to access.
Module 1: Lesson 1
You must register to access.
Module 1: Lesson 2
You must register to access.
Module 1: Lesson 3
You must register to access.
Module 1: Lesson 4
You must register to access.
Module 1 Quiz
You must register to access.