Module 2: Taking Action, Fall 2020

Recorded On: 10/21/2020

Experts' Guide to Marketing the Arts

Module 2: Taking Action

Open Date: October 5, 2020

Quiz Date: October 20, 2020

Facilitated online discussion: October 21, 2020 at 11:00 AM EST

Module 2 will explore how to apply the data produced from your analyses to begin compiling tangible resources such as content strategies.

  • Lesson 1: Setting Marketing Goals and Defining Target Markets
  • Lesson 2: Content Marketing
  • Lesson 3: Distribution and Planning


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Module 2: Lesson 1
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Module 2: Lesson 2
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Module 2: Lesson 3
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Module 2 Quiz
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Module 2: Taking Action Live Discussion
Live event: 10/21/2020 at 11:00 AM (EDT) You must register to access.