Module 2: Taking Action, Fall 2021

Experts' Guide to Marketing the Arts

Module 2: Taking Action

Open Date: August 30

Quiz Date: September 14

Facilitated online discussion: September 15

Module 2 will explore how to apply the data produced from your analyses to begin compiling tangible resources such as content strategies.

  • Lesson 1: Setting Marketing Goals and Defining Target Markets
  • Lesson 2: Content Marketing
  • Lesson 3: Distribution and Planning


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Module 2: Lesson 1
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Module 2: Lesson 3
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Module 2 Quiz
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Module 2: Taking Action Live Discussion, Fall 2021
Live event: 09/15/2021 at 2:00 PM (EDT) You must register to access.