Module 3: Traditional Marketing for Individual Artists
About this Module
This module is designed to help participants learn key traditional marketing strategies for artists that will allow them to market themselves, and their businesses, more effectively as they embark on professional careers.
Learning objectives:
- Learn the importance of targeting your customer and how to use "persona development."
- Learn how personal branding and communications strategies connect to marketing strategy.
- Learn how to create a marketing strategy inclusive of "traditional" strategies including press releases, media, and publicity.
To complete this module, watch the video and submit the quiz.
Mark Cardwell
Owner and Principal Consultant
Cardwell Communications LLC
Mark Cardwell is the Owner and Principal Consultant for Cardwell Communications LLC, a full-service marketing consultancy as well as the founder of the Ohio Marketing Association (OMA). OMA is a nonprofit association dedicated to professional development and networking opportunities for Ohio marketing practitioners. A distinctive mission of OMA is to strengthen nonprofit impact through marketing education.Mark is a board member for the Ohio Association of Nonprofit Organizations (OANO) and serves as a member of its council of consultants.
Mark is a member of the Americans for the Arts; National Arts Marketing Project Steering Committee. Mark is currently on faculty with the Americans for the Arts project ARTS U as well as a part of AFTA’s panel of experts.
Mark is also board member for Indiana based nonprofit multi-store retailer Global Gifts.Mark has 30 years of experience in arts marketing, operational leadership, executive level management, media sales and communications.Mark has a long history of board level community service and has been recognized for his work with local and national awards.Mark is also an artist and holds a Bachelor of Fine Arts from the Columbus College of Art and Design.
-
Register
- Non-member - Free!
- Member - Free!