About this Module

When an art lover or collector Googles you, what do you want them to see? Perhaps more importantly, what would you prefer they don’t see? Conversely, how do you, as an artist, find a collector? And how do you interest people in your work, more generally? These are just a smattering of the questions artists ask themselves as they contemplate their introduction to the professional art world. After years of critiques, theory, and hands-on practice in the academic studio, it will be time to navigate the contemporary art arena of professional artists, curators, critics, galleries, museums, and nonprofits (to name a few!).

This class is a concise introduction to branding yourself as an artist and building an audience for your work. “Branding” is simply a form of communication. We’ll think through: how you define your practice (vis a vis yourself); what makes you stand out; how you can present yourself to the broader public (strategically); and how to start cultivating clientele.

Through this lesson, we will explore:

1. Who are you as an artist?
2. Why should we “care”?
3. Who are “we”?
4. How do you reach us?

To complete this module, watch the video and submit the quiz.