Module 4: Marketing with Social Media & Advertising in the Digital Age, Fall 2020

Recorded On: 11/18/2020

Experts' Guide to Marketing the Arts

Module 4: Marketing with Digital Media

Open Date: November 2, 2020

Quiz Date: November 17, 2020

Facilitated online discussion: November 18, 2020 at 11:00 AM EST

Module 4 breaks down social media platforms, terminologies, and approaches. You will also be introduced to best practices for advertising and activating social media as a supplemental tool to a marketing strategy.

  • Lesson 1: Introduction and Overview of Best Practices
  • Lesson 2: Marketing with Social Media Part I - Facebook & Twitter
  • Lesson 3: Marketing with Social Media Part II - Instagram, Pinterest, and Snapchat
  • Lesson 4: Advertising in the Digital Age


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Module 4: Lesson 1
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Module 4: Lesson 2
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Module 4: Lesson 3
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Module 4: Lesson 4
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Module 4 Quiz
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Module 4 Live Discussion, Fall 2020
Live event: 11/18/2020 at 11:00 AM (EST) You must register to access.