Module 4: Marketing with Social Media & Advertising in the Digital Age, Fall 2021

Experts' Guide to Marketing the Arts

Module 4: Marketing with Digital Media

Open Date: September 27

Quiz Date: October 12

Facilitated online discussion: October 13

Module 4 breaks down social media platforms, terminologies, and approaches. You will also be introduced to best practices for advertising and activating social media as a supplemental tool to a marketing strategy.

  • Lesson 1: Introduction and Overview of Best Practices
  • Lesson 2: Marketing with Social Media Part I - Facebook & Twitter
  • Lesson 3: Marketing with Social Media Part II - Instagram, Pinterest, and Snapchat
  • Lesson 4: Advertising in the Digital Age


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Module 4: Lesson 1
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Module 4: Lesson 2
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Module 4: Lesson 3
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Module 4: Lesson 4
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Module 4 Quiz
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Module 4: Marketing with Social Media & Advertising in the Digital Age, Summer 2021
Live event: 10/13/2021 at 2:00 PM (EDT) You must register to access.