New Responses to Old Complaints: Addressing Changing Customer Expectations Using New and Old Technologies

Recorded On: 02/12/2013

Remember the days when all your ticket buyers called you when they wanted tickets? Remember when you had to pick up the phone to call them when you wanted something? Many subscribers and ticket buyers still respond to this traditional model but many of your website visitors and those aware of your organization's presence on social media have different expectations. Some of them buy and some of them don't. Learn from some real-life customer service challenges and nightmares and how you can use some new (and some old) technologies to holistically respond to these differing expectations.

Presented by: Joseph Yoshitomi, Marketing Director, Geffen Playhouse, Los Angeles, CA

This webinar is presented in partnership with the Arts & Business Council of New York and is supported, in part, by public funds from the New York City Department of Cultural Affairs in partnership with the City Council, and by the New York State Council on the Arts with the support of Governor Andrew Cuomo and the New York State Legislature.


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