The Art of Storytelling: Crafting a Narrative To Support Your Brand

Recorded On: 01/28/2015

As arts marketers, we are constantly searching for compelling ways to invite people to experience our products. While branding is the method by which we shape others' ideas about our organizations or work, one of the most powerful ways to create authenticity in that image-crafting is creating a compelling story and voice to share that narrative. This webinar will cover the following:

a. The importance of storytelling.
b. Understanding your brand's uniqueness and compelling qualities.
c. Developing a brand voice
d. Crafting a narrative
e. Social media integration

Participants will walk away with a thorough understanding of how to parse out a voice and value system for their organization so that they can create a culture around their own brand—this will entail step-by-step advice on how to craft that story and make it contiguous across all channels and marketing platforms.


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