Website Optimization Without A Redesign
Recorded On: 10/11/2018
About this Webinar
October 11, 2018 at 3:00PM EDT
Optimizing your website doesn't always mean a complete redesign. This session will equip you with strategies and methodology on how you can make small changes to your website that deliver big results. You'll learn how to achieve the highest return on your efforts and how to track the results.
Participants will learn...
- How users interact with website content
- Best practices for design and typography
- How to optimize your landing pages
- Which Google Analytics reports you should be looking at
You'll leave this session with concrete and achievable takeaways that you can implement right away on your website.
Digital Marketing Manager, FORM
Ceci Dadisman has 15 years of experience successfully marketing the arts and nonprofits utilizing innovative and cutting-edge initiatives. Currently the Digital Marketing Manager at FORM and the President of Cardinal + Company, she is nationally recognized as a leader in her field and specializes in the integration of digital marketing and technology into traditional marketing methods.
A frequent public speaker, Ceci is known for her easy-going and vernacular style and she creates open learning environments with an emphasis on information sharing and useful takeaways. She is also a senior contributor to Arts Hacker where she regularly shares timely information and step-by-step tutorials.
She is on the Arts Midwest Conference Professional Development Committee, the NTEN 2018 Conference Session Advisory Committee, is the Immediate Past Chapter Leader and Chapter Founder of the West Palm Beach Chapter of Girl Develop It, the Immediate Past President of the South Florida Chapter of the American Marketing Association, and served for many years on the National Arts Marketing Project Advisory Committee and as the OPERA America Marketing Network Chair. She also currently serves on the West Virginia University College of Creative Arts Visiting Committee.