2021 National Arts Marketing Project Conference

The 2021 National Arts Marketing Project Conference is a focused and streamlined experience over December 7 and 8 offering insight into ideas and tactics, strategies and inspiration to set the groundwork for arts and culture organizations to survive and thrive in the next 18-24 months.

This package includes both of scheduled programming:

  • TWO days of programming content from field experts in social media, email marketing, audience development, fundraising, research, and much more. With panel talks and hands-on workshops, learn the skills you need to be a better marketer. From the latest strategies to new technologies and innovations, this is the one-of-a-kind educational experience you’ve been looking for. 
  • NAMP values community, and you'll experience unique ways to connect with members of the national arts marketing community. Make long-lasting connections with some of the savviest marketers as you network, learn, and have some fun. 
  • Be inspired by an unrivaled roster of expert speakers, relevant content, and a variety of learning formats to imagine a brighter future. You'll leave reinvigorated by the new connections you'll make and inspired to utilize the latest marketing tools in your own arts marketing endeavors  
  • Access to session recordings for six months after the conference. Sessions will be available until June 30, 2022*.


BEFORE YOU REGISTER:

You must have an account with Americans for the Arts to register. If you do not have an account, click the CREATE AN ACCOUNT button. You will then be directed to the Americans for the Arts website to create your account. Once you have created your account, you must return to your cart on ArtsU to complete your registration for the event. Please see the below “How To Register” section for more details on registering. 

Please note: If you are an Americans for the Arts member and are not presented with the member rate, close all Americans for the Arts-related internet browser windows, then click the green LOG IN button to launch a new browsing session. 


Become a professional member of Americans for the Arts before you register and save on registration fees!    Members at the $75 level or higher save on conference rates. Plus, your membership includes a year of connections with 6,000 arts leaders across the country and access to member-exclusive tools and resources, including more digital learning opportunities on ArtsU! 

The Full List of Membership Benefits

ALREADY A MEMBER? How to access your membership discounts: 
1. Log in to AmericansfortheArts.org to confirm your membership status.
2. Head over to ArtsU. Your membership benefits will now be applied to any purchases you make.
3. Finally, pick the registration option of your choice!

WANT TO BECOME A MEMBER? You can become a member online or call us at 202.371.2830. Become a member before you register to take advantage of the discounts!

PROFESSIONAL MEMBER RATES

National Arts Marketing Project Conference Package:   

$149

In order to take advantage of the member rate, you must purchase a membership PRIOR to registering for the event. If membership is purchased after registering for the event, we will not be able to adjust registration rates retroactively.

NONMEMBER RATES

National Arts Marketing Project Conference Package:   

$199

HOW TO REGISTER:

To register for the full on-demand event, please click the red REGISTER button on the upper right-hand side of this page and then press COMPLETE REGISTRATION NOW. From there, you will be directed to your cart. You must have an account with Americans for the Arts to register. If you have an account, click the LOG IN button, enter your username and password, and continue to check out. If you do not have an account, click the CREATE AN ACCOUNT button. You will then be directed to the Americans for the Arts website to create your account. Once you have created your account, you must return to your cart on ArtsU to complete your registration for the event

By registering for this package, you agree to all of the Policies & Procedures and Code of Conduct for the 2021 National Arts Marketing Project Conference.

Please note: If you are an Americans for the Arts member and are not presented with the member rate, close all Americans for the Arts related internet browser windows, then click the LOG IN button to launch a new browsing session.

 
HOW TO ACCESS Live & ON-DEMAND CONTENT:

  • Visit the event agenda page to select your desired session for viewing. 
  • Select your desired session from the agenda list and click the red VIEW SESSION button.
  • Once on the desired session page, locate the box on the right-hand side with the title of the session.
  • Click on the box.
  • Click the red ENTER LIVE EVENT IN PROGRESS or VIEW ARCHIVED RECORDING button - The session will automatically start playing in a new browser window.

Should you need any assistance accessing the recording, please refer to our visual instructions on our "ArtsU Tech Support Page", or send us an email at events@artsusa.org.


DONATE NOW:

Americans for the Arts is committed to providing training and resources to support the arts and culture field, right now and through the long road of recovery ahead. If you are able, please consider making a donation today to sustain that work.

  • NAMP Ignite: The Role of the Marketer as an Advocate and Champion (NAMPC 2021)

    Contains 1 Component(s) Includes a Live Web Event on 12/08/2021 at 5:30 PM (EST)

    We acknowledge that marketers have been under significant stress. And that they continue to experience frustrations unique to the role, such as consistently being expected to ‘work magic’. We want to remind marketers that there is a reason for their endurance. That they believe in something…a cause, a passion, a purpose. That it matters and that they matter. That their talent and skills are indispensable especially today. We hope this encourages you to look up and lift up other arts marketers, to engage and share knowledge with one another, to be fully present today so as to ensure a brighter future.

    Speakers

    Mark Cardwell, Cardwell Communications LLC

    About this Session

    We acknowledge that marketers have been under significant stress.  And that they continue to experience frustrations unique to the role, such as consistently being expected to ‘work magic’. We want to remind marketers that there is a reason for their endurance. That they believe in something…a cause, a passion, a purpose. That it matters and that they matter. That their talent and skills are indispensable especially today. We hope this encourages you to look up and lift up other arts marketers, to engage and share knowledge with one another, to be fully present today so as to ensure a brighter future. 

    This session is a part of the 2021 National Arts Marketing Project Conference.

  • Interactive Break: The Joy of Breath and Movement (NAMPC 2021)

    Contains 1 Component(s) Includes a Live Web Event on 12/07/2021 at 5:00 PM (EST)

    Using yoga breath practices (pranayama) and easy-to-follow movement patterns (kriyas), let’s turn our attention within, nourish our body and mind with the expansion and flow of breath, and explore and play through the joy of movement. This practice can be done seated or standing as needed or desired. Optional props for the practice: a stable chair, a yoga block or any light-weight object like an empty water bottle or a paperback book.

    Speakers

    Frances Kao, Yogi

    About this Session

    Using yoga breath practices (pranayama) and easy-to-follow movement patterns (kriyas), let’s turn our attention within, nourish our body and mind with the expansion and flow of breath, and explore and play through the joy of movement.  
    This practice can be done seated or standing as needed or desired. Optional props for the practice: a stable chair, a yoga block, or any lightweight object like an empty water bottle or a paperback book. 

    This session is a part of the 2021 National Arts Marketing Project Conference.

  • BYO (M)eal + Study Hall (NAMPC 2021)

    Contains 1 Component(s) Includes a Live Web Event on 12/07/2021 at 12:00 PM (EST)

    Eat your breakfast/lunch, listen to chill jams, do some work, keep your cameras on/off, and use the chat or Slack.

    About this Session

    Eat your breakfast/lunch, listen to chill jams, do some work, keep your cameras on/off, and use the chat or Slack.

    This session is a part of the 2021 National Arts Marketing Project Conference.

  • Performance, Flute Traditions: Cuban Charanga and Brazilian Choro (NAMPC 2021)

    Contains 1 Component(s) Includes a Live Web Event on 12/07/2021 at 12:30 PM (EST)

    Flutist Ceylon Mitchell and friends present works honoring the musical heritage of Cuba and Brazil. Brazilian choro is a musical genre with roots in African syncopated rhythms and European dance forms, including the lundú, the polka, and the habanera, creating a very unique style. The improvisatory nature of choro mirrors that of North American jazz and virtuosity is a hallmark of the style. The Cuban flute tradition represents dance music at the heart of Cuban national and cultural identity with flute, piano, strings, and Cuban percussion as the core ensemble. Starting with the danzón and extending to other genres like the cha cha cha, mambo, and salsa, its elements include centuries-old European court dances, rhythmic complexity based on the clave pattern from the African Congo Basin, and a flute ornamentation style similar to the late-Baroque and early-Classical flute traditions.

    Speakers

    Ceylon Mitchell, Flutist 

    About this Session

    Flutist Ceylon Mitchell and friends present works honoring the musical heritage of Cuba and Brazil. Brazilian choro is a musical genre with roots in African syncopated rhythms and European dance forms, including the lundú, the polka, and the habanera, creating a very unique style. The improvisatory nature of choro mirrors that of North American jazz and virtuosity is a hallmark of the style. The Cuban flute tradition represents dance music at the heart of Cuban national and cultural identity with flute, piano, strings, and Cuban percussion as the core ensemble. Starting with the danzón and extending to other genres like the cha cha cha, mambo, and salsa, its elements include centuries-old European court dances, rhythmic complexity based on the clave pattern from the African Congo Basin, and a flute ornamentation style similar to the late-Baroque and early-Classical flute traditions.

    This session is a part of the 2021 National Arts Marketing Project Conference.

  • Interactive Break: Arting On (NAMPC 2021)

    Contains 1 Component(s) Includes a Live Web Event on 12/07/2021 at 2:00 PM (EST)

    Pause for affirming poetry led by performer, producer, advocate, and nonprofit leadership professional, Dabrina Sandifer

    Speakers

    Dabrina Sandifer, Esurient Arts

    About this Session

    Pause for affirming poetry led by performer, producer, advocate, and nonprofit leadership professional, Dabrina Sandifer

    This session is a part of the 2021 National Arts Marketing Project Conference.

  • Keynote (NAMPC 2021)

    Contains 1 Component(s) Includes a Live Web Event on 12/07/2021 at 1:00 PM (EST)

    More Details Coming Soon

    Speakers

    More Details Coming Soon 

    About this Session

    More Details Coming Soon 

    This session is a part of the 2021 National Arts Marketing Project Conference.

  • Whom Will We Gather? (NAMPC 2021)

    Contains 1 Component(s) Includes a Live Web Event on 12/07/2021 at 2:30 PM (EST)

    An important question to keep in mind as pandemic restrictions loosen and we re-engage our communities is “Whom will we gather?” The communal nature of the arts, where audience members interact with one another in the course of collectively experiencing performances and events, holds great potential for bringing communities together and for reaffirming existential meaning after prolonged isolation and polarization. But do large performing arts organizations have a history of equitably serving the diversity of their communities, and what influences help or hinder their efforts to do so? New research from SMU DataArts examines if and how donor priorities, an organization’s location, its subscription base, and its marketing actions all affect the extent to which the organization’s audience represents the diversity of its community. Together we will examine implications of this research as arts marketers, funders, and arts patrons navigate the challenges that lie ahead in post-pandemic reality, and with a social justice lens. Attendees will learn how funder priorities and strategic marketing choices enhance or inhibit opportunities for cultural exchange and understanding among the full spectrum of a community’s diverse populations.

    Speakers

    Dr. Zannie Giraud Voss, SMU DataArts

    About this Session

    An important question to keep in mind as pandemic restrictions loosen and we re-engage our communities is “Whom will we gather?” The communal nature of the arts, where audience members interact with one another in the course of collectively experiencing performances and events, holds great potential for bringing communities together and for reaffirming existential meaning after prolonged isolation and polarization. But do large performing arts organizations have a history of equitably serving the diversity of their communities, and what influences help or hinder their efforts to do so? 

    New research from SMU DataArts examines if and how donor priorities, an organization’s location, its subscription base, and its marketing actions all affect the extent to which the organization’s audience represents the diversity of its community. Together we will examine implications of this research as arts marketers, funders, and arts patrons navigate the challenges that lie ahead in post-pandemic reality, and with a social justice lens. Attendees will learn how funder priorities and strategic marketing choices enhance or inhibit opportunities for cultural exchange and understanding among the full spectrum of a community’s diverse populations.


    During this session, attendees will:
    1. Engage with new research.
    2. Examine trends of income and racial representativeness of audiences.
    3. Consider implications of how their current practices intersect with the diversity of their audiences.

    This session is a part of the 2021 National Arts Marketing Project Conference.

  • Interactive Break: Sound Bath with Devon Ginn (NAMPC 2021)

    Contains 1 Component(s) Includes a Live Web Event on 12/07/2021 at 3:30 PM (EST)

    Join us in this immersive and deep experiential voyage of opulent sound and self-discovery. Ambient, calming vibrations have the power to nurture an intimate, liberating environment. Devon uses crystal/ brass singing bowls, bells, chimes, indigenous instruments, mantras, and poetry are tools used to facilitate this meditative adventure.

    Speakers

    Devon Ginn, Madam Walker Legacy Center

    About this Session

    Join us in this immersive and deep experiential voyage of opulent sound and self-discovery. Ambient, calming vibrations have the power to nurture an intimate, liberating environment. Devon uses crystal/ brass singing bowls, bells, chimes, indigenous instruments, mantras, and poetry are tools used to facilitate this meditative adventure.

    This session is a part of the 2021 National Arts Marketing Project Conference.

  • Tracking the Progress of Racial Equity and Systemic Change in the Arts: Learnings Black Opera Alliance and TRG Arts (NAMPC 2021)

    Contains 1 Component(s) Includes a Live Web Event on 12/07/2021 at 4:00 PM (EST)

    The Black Opera Alliance (BOA) has a mission to expose racial inequity and under-representation of the African diaspora in all facets of the opera sector and to promote reform. To achieve this, BOA and arts management consultancy TRG Arts have partnered to track the progress that opera companies are making towards BOA’s “Pledge for Racial Equity and Systemic Change in Opera.” The Black Opera Alliance is committed to providing industry-wide accountability and shining a spotlight on where the sector is, and is not, making gains toward equity, inclusion, and racial justice. Black Opera Alliance has partnered with TRG Arts to create a framework to collect and share the data that provides this accountability. Join Leadership Council members of the Black Opera Alliance, Pamela Jones and Garrett McQueen, and TRG Arts Client Engagement Officer Eric Nelson, to discuss how the framework is structured, the latest insights, and progress. The data set includes over 106 U.S. opera companies. The details of The Pledge can be found here: www.blackoperaalliance.org/pledge Attendees of this session will learn ways they can work towards creating greater equity at their own organizations.

    Speakers

    Pamela Jones, Black Opera Alliance
    Garrett McQueen, TRILLOQUY
    Eric Nelson, TRG Arts

    About this Session

    The Black Opera Alliance (BOA) has a mission to expose racial inequity and under-representation of the African diaspora in all facets of the opera sector and to promote reform. To achieve this, BOA and arts management consultancy TRG Arts have partnered to track the progress that opera companies are making towards BOA’s “Pledge for Racial Equity and Systemic Change in Opera.”

    The Black Opera Alliance is committed to providing industry-wide accountability and shining a spotlight on where the sector is, and is not, making gains toward equity, inclusion, and racial justice. Black Opera Alliance has partnered with TRG Arts to create a framework to collect and share the data that provides this accountability. Join Leadership Council members of the Black Opera Alliance, Pamela Jones and Garrett McQueen, and TRG Arts Client Engagement Officer Eric Nelson, to discuss how the framework is structured, the latest insights, and progress. The data set includes over 106 U.S. opera companies.
    The details of The Pledge can be found here: www.blackoperaalliance.org/ple...

    Attendees of this session will learn ways they can work towards creating greater equity at their own organizations.


    During this session, attendees will:
    1. Learn the origins and goals of Black Opera Alliance and their "Pledge for Racial Equity and Systemic Change in Opera.”
    2. Hear how Black Opera Alliance and TRG Arts are using data to understand and report to the performing arts sector the progress opera companies are making towards fulfilling the points of needed changes mapped out in The Pledge
    3. For attendees to understand how they can make changes to achieve more equity at their own organizations.

    This session is a part of the 2021 National Arts Marketing Project Conference.

  • NAMPC Ignite: The Pleasure and Pain of "Community" (NAMPC 2021)

    Contains 1 Component(s) Includes a Live Web Event on 12/07/2021 at 5:30 PM (EST)

    We (societally) tend to think of community as a desired state pleasurable—a fixed thing that folks want to be a part of…something we seek. BUT in the arts, nonprofit, resource-seeking community we are often 'proving' our value and worth and the word 'community' is thorny... can be a pain point—internally, adjacently, externally, and (maybe most importantly) conceptually when we superimpose a mismatched, undefined, and loaded word/concept to our work. In this short talk we will explore some facets of ‘community’ from a first-person perspective and sketch a path to deeper understanding as we shift meaning from noun to verb.

    Speakers

    Madison Cario, Regional Arts & Culture Council

    About this Session

    We (societally) tend to think of community as a desired state pleasurable—a fixed thing that folks want to be a part of… something we seek. BUT in the arts, nonprofit, resource-seeking community we are often 'proving' our value and worth and the word 'community' is thorny... can be a pain point—internally, adjacently, externally, and (maybe most importantly) conceptually when we superimpose a mismatched, undefined, and loaded word/concept to our work. In this short talk we will explore some facets of ‘community’ from a first-person perspective and sketch a path to deeper understanding as we shift meaning from noun to verb.  

    This session is a part of the 2021 National Arts Marketing Project Conference.