Creating Your Quick Pitch on The Relevance of Arts Now
Tuesday, June 23, 2020
1:45 p.m. EDT
About this Session
We’re in the middle of a moment where the relevance of the arts is in question even for our staunchest allies. When the whole world is on fire, how do you explain the relevance of the arts? How do you get people who are not on your boat onboard when it comes to the usefulness, value, and impact of arts and culture on communities? In this workshop, learn to match what you have to what they need, use language that they understand, and back it up.
- Learn what framing science is and how it is applicable for the arts--particularly when it comes to the arts and other community issues.
- Explore actual case studies and go step-by-step through why they succeeded or failed.
- Map out your strategies for communicating the value of the arts in your community, particularly right now.
Margy Waller, Topos Partnership
Shannon Daut, City of Santa Monica
This session is a part of the 2020 Annual Convention and Public Art & Civic Design Conference.
Senior Fellow, Topos Partnership
Margy Waller is an advocate for building community through the arts. She is a Senior Fellow at Topos Partnership (a national strategic communications organization), founder and Serendipity Director of Art on the Streets, and was a leader in the transformation of ArtsWave, an arts advocacy and support non-profit. She is an advisor to national organizations like Americans for the Arts, PolicyLink, and LISC, currently serving as field coordinator for four leading creative placemaking organizations, ArtPlace, Kresge Foundation, National Endowment for the Arts, and Arizona State University. Previously she was Visiting Fellow at the Brookings Institution, with a joint appointment in the Economic Studies and Metropolitan Policy programs.
Prior to Brookings, she was Senior Advisor on domestic policy in the Clinton White House. Before joining the Administration, Margy was Senior Fellow for Social Policy and Director of the Working Families Project at the Progressive Policy Institute. She also served as Director of Public Policy at United Way of America, and Director of Policy Development at Public/Private Ventures in Philadelphia, and a congressional fellow in the office of U.S. Representative Eric Fingerhut (D-OH). Margy holds a Bachelor of Science in Communication Studies from Northwestern University and a J.D. from The Ohio State University. She comments on arts, place, and community at @margyartgrrl and her ArtsJournal blog, The Bright Ride.
Manager of Cultural Affairs, City of Santa Monica
Shannon leads the Cultural Affairs Division for the City of Santa Monica, where she works to integrate the arts into all aspects of life in the community. She was previously the Executive Director of the Alaska State Council on the Arts. While there, she re-imagined and re-invigorated the leadership role of the agency in state policy, from tourism and economic development to education and Alaska Native cultural advancement. Prior to moving to Alaska, Daut was Deputy Director of the Western States Arts Federation (WESTAF), where she oversaw the organization's work in the areas of cultural policy and technology. Daut has served on the boards of the National Performance Network/Visual Arts Network, the Association of Performing Arts Presenters and WESTAF. Daut received her bachelor's degree in Communication Arts/Film from the University of Wisconsin-Madison and her graduate degree in Communication/Rhetoric from the University of Colorado-Denver.