Scrappy Social Media Strategies That Save Time, Get Eyeballs, and Increase Donations (NAMPC 2021)
Speakers
Gianluca Russo, The Power of Plus
Annie Schiffman, Downstage Media LLC
CorBen Williams, Podcaster 'How to Business in Show Business"
About this Session
So many organizations have had their ad spend dramatically decreased in the past year. Meanwhile getting attention on social media has gotten harder and harder. Your work deserves to be seen—whether or not you spend money on ads.
During this session, you will:
1. Discover little-used features of social media platforms to get your brands noticed.
2. Learn holy-smokes-that-just-saved-me-so-much-time content creation tricks.
3. See examples of tiny brands quadruple and quintupling their engagement on social media—and how that led to more donations.
Annie Schiffmann has spent over eight years using organic social media methods. With her company, Downstage Media, she has helped arts organizations increase revenue, garner media attention, and build their audiences. Because she has worked with so many arts-based businesses, she understands the unique challenges they face—whether it's not enough time, not enough money, or not enough people.
This session will be:
- Hands on
- Fast-paced
- Chock full of actionable tips you can use during the session
Plan to have your phone charged up, your favorite pen and notebook handy, and your social media accounts logged in and ready to go.
Will these methods take a lot of time?
Most of the methods discussed are meant to be implemented by one person who has too much to do. They are perfect for anyone with very little time.
Do I have to be a social media savant to benefit from this session?
You don't have to be a power Facebooker, but you do have to have a solid working knowledge of often-used social media platforms.
Will you be doing anything shady or against a platform's Terms of Service?
Nope. I am a stickler for following rules and I have made many shady marketing mistakes. I don't like going down that road, and I wouldn't want you to do that either.
Will you be showing proof of how these tactics work?
Absolutely. There will be screen shots and/or case studies to accompany each theory.
During this session, attendees will:
1. Discover little-used features of social media platforms that get brands noticed.
2. Learn holy-smokes-that-just-saved-me-so-much-time content creation tricks.
3. See examples of tiny brands quadruple and quintupling their engagement on social media—and how that led to more donations.
This session is a part of the 2021 National Arts Marketing Project Conference.
Gianluca Russo
Fashion Writer and CEO
The Power of Plus
Gianluca Russo is a fashion and culture writer who specializes on the topic of body diversity. His NYLON column "Plus Us" explores the many ways in which larger-bodied individuals are discriminated against in society today. Gianluca's work has also appeared in GQ, Glamour, InStyle, Teen Vogue, and more.
Gianluca is the CEO and co-founder of The Power of Plus, a size-inclusive digital community aimed at promoting love, respect, and style for every BODY. He is currently writing his debut nonfiction book under the same name, which is set for publication in 2022 from Chicago Review Press. For more, visit www.RussoG.com.
Instagram: @g_russo1
Annie Schiffmann
CEO, Founder
Downstage Media LLC
Performing arts organizations are stretched too thin when it comes to digital marketing. Their content isn't effective because they don’t have resources to spend on ads, time to learn what content works, or time to make content.
Annie Schiffmann started Downstage Media in 2017 to give scrappy, effective marketing strategies. Annie provides guidance so her clients can create inspiring content that builds audiences. Using her background in theater (Annie holds a BFA in Drama from NYU and is an award-winning improviser) she talks about marketing in a language those in the arts can understand. By seeing the value in getting their work in front of the right people on a regular basis, Downstage Media's clients have audiences that show up.
This is all part of Annie Schiffmann's secret plan to make the world better. Because she wholeheartedly believes that when people experience the performing arts on a regular basis, they become better people.
Twitter: @annieschiff
CorBen Williams
Podcaster
How to Business in Show Business
Born in Alaska, CorBen has been a working, professional actor based in New York City for seven years and counting. His time in The Big Apple has provided him with first hand knowledge of the industry. To get to where he is now, CorBen has spent 18 years training on both the East and West Coasts, along with completing formal schooling and continued training at Edge Performing Art Center, Millenium Dance Complex, UNCSA Dance (high school), Steps On Broadway, Broadway Dance Center, and New York Film Academy. CorBen was the director/choreographer’s assistant and dance supervisor to Deidre Goodwin on J2Spotlight’s production of ‘No Strings,’ in addition his paid credits include:PaperMill Playhouse’s production of R+H’s Cinderella, GoodSpeed Musical’s Music Man, Westchester Broadway Theater’s Sister Act, Disney Crusie Line’s production of Frozen A Musical Spectacular, and Golden Mickey’s and more!
Continuing his journey as a professional working actor, CorBen looks forward to sharing his knowledge and experiences with performing arts students, up-and-coming professionals and those otherwise interested in a career in “show biz”.
TikTok: @htbisb
Instagram: @htbisb
https://podcasts.apple.com/us/...
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