2020 National Arts Marketing Project Conference

The 2020 National Arts Marketing Project Conference is designed as a focused and streamlined experience over December 7 and 8 offering insight into ideas and tactics, strategies and inspiration to set the groundwork for arts and culture organizations to survive and thrive in the next 18-24 months.

This package includes both days of scheduled programming.

Includes:

  • TWO days of programming and networking opportunities
  • Field experts in Social Media, Email Marketing, Audience Development, Fundraising, Research, and much more 
  • Access to recorded sessions for 6 months after the conference

BEFORE YOU REGISTER:

You must have an account with Americans for the Arts to register. If you do not have an account, click the CREATE AN ACCOUNT button. You will then be directed to the Americans for the Arts website to create your account. Once you have created your account, you must return to your cart on ArtsU to complete your registration for the event. Please see the below “How To Register” section for more details on registering. 

Please note: If you are an Americans for the Arts member and are not presented with the member rate, close all Americans for the Arts related internet browser windows, then click the green LOG IN button to launch a brand new browsing session. 


Become a professional member of Americans for the Arts before you register and save on registration fees!    Members at the $75 level or higher save on conference rates. Plus, your membership includes a year of connections with 7,000 arts leaders across the country and access to member-exclusive tools and resources, including more digital learning opportunities on ArtsU! 

The Full List of Membership Benefits

ALREADY A MEMBER? How to access your membership discounts: 
1. Log in to AmericansfortheArts.org to confirm your membership status.
2. Head over to ArtsU. Your membership benefits will now be applied to any purchases you make.
3. Then, pick the registration option of your choice!

WANT TO BECOME A MEMBER? You can become a member online or call us at 202.371.2830. Become a member before you register to take advantage of the discounts!

PROFESSIONAL MEMBER RATES

National Arts Marketing Project Conference Package:   

$149

In order to take advantage of the member rate, you must purchase a membership PRIOR to registering for the event. If membership is purchased after registering for the event, we will not be able to adjust registration rates retroactively.

NONMEMBER RATES

National Arts Marketing Project Conference Package:   

$199

HOW TO REGISTER:

To register for the full on-demand event, please click the red REGISTER button on the upper right hand side of this page and then press COMPLETE REGISTRATION NOW. From there, you will be directed to your cart. You must have an account with Americans for the Arts to register. If you have an account, click the LOG IN button, enter your username and password, and continue to check out. If you do not have an account, click the CREATE AN ACCOUNT button. You will then be directed to the Americans for the Arts website to create your account. Once you have created your account, you must return to your cart on ArtsU to complete your registration for the event

By registering for this package, you agree to all of the Policies & Procedures and Code of Conduct for the 2020 National Arts Marketing Project Conference.

Please note: If you are an Americans for the Arts member and are not presented with the member rate, close all Americans for the Arts related internet browser windows, then click the LOG IN button to launch a brand new browsing session.

 
HOW TO ACCESS Live & ON-DEMAND CONTENT:

  • Visit the event agenda page to select your desired session for viewing. 
  • Select your desired session from the agenda list and click the red VIEW SESSION button.
  • Once on the desired session page, locate the box on the right hand side with the title of the session.
  • Click on the box.
  • Click the red ENTER LIVE EVENT IN PROGRESS or VIEW ARCHIVED RECORDING button - The session will automatically start playing in a new browser window.

Should you need any assistance accessing the recording, please refer to our visual instructions on our "ArtsU Tech Support Page", or send us an email at events@artsusa.org.


DONATE NOW:

Americans for the Arts is committed to providing training and resources to support the arts and culture field, right now and through the long road of recovery ahead. If you are able, please consider making a donation today to sustain that work.

  • BYO (M)eal, A Networking Session

    Contains 1 Component(s) Includes a Live Web Event on 12/07/2020 at 12:00 PM (EST)

    Kicking off the 2020 #NAMPC, join us for opening remarks and roundtable style breakouts while you casually enjoy your meal.

    Speakers

    Ruby Lopez Harper, Americans for the Arts 
    Robert Lynch, Americans for the Arts


    About this Session

    Kicking off the 2020 #NAMPC, join us for opening remarks and roundtable style breakouts while you casually enjoy your meal. 


    This session is a part of the 2020 National Arts Marketing Project Conference.

    Ruby Lopez Harper

    Senior Director of Local Arts Advancement, Americans for the Arts

    Ruby is the Senior Director of Local Arts Advancement for Americans for the Arts. She is the Co-chair for the National Coalition on Arts Preparedness and Emergency Response, serves as Co-chair on the Support for Individual Artist Steering Committee for Grantmakers in the Arts and serves on the WETA Community Advisory Council. She is also on the board of the Gard Foundation. Prior to joining AFTA, Ruby was the Director of Grants and Services at the Greater Columbus Arts Council in Columbus, OH. At the Greater Columbus Arts Council, Ruby focused on grantmaking, community development, economic development and tourism, and public art. She has a varied background that includes corporate affairs, marketing, and business administration. She served on the Emerging Leaders Council for Americans for the Arts and was the primary contact for the Arts and Economic Impact Study for Central Ohio. She also worked with PhilanthropyOhio on their Member Services Committee.

    Originally from California, where she was a dance instructor in her spare time, Ruby worked with local community theatre companies creating choreography for their musical theatre productions earning numerous local, state and regional recognition for her work both on and offstage. She has and continues to serve on grant panels for the Ohio Arts Council, Kentucky Arts Council, Cuyahoga Arts and Culture, MetroArts Nashville and the National Endowment for the Arts. Ruby has an associate degree from Cerritos College, a certificate in Corporate Community Involvement from Boston College, and is a trained meeting facilitator.

    Robert L. Lynch

    President and CEO

    Robert L. Lynch is president and CEO of Americans for the Arts. With more than 45 years of experience in the arts industry, he remains motivated to empower communities and leaders to advance the arts in society and in the lives of citizens.

    In 1996, Bob managed the merger of the National Assembly of Local Arts Agencies, where he had spent 12 years as executive director, with the American Council for the Arts to form Americans for the Arts. Under his 35 years of leadership, the services and membership of Americans for the Arts have grown to more than 50 times their original size. During his tenure at Americans for the Arts, Mr. Lynch has overseen six mergers including the Arts and Business Council, Inc. and the Business Committee for the Arts into Americans for the Arts. He has also created the Americans for the Arts Action Fund and its connected political action committee to establish arts-friendly public policy through engaging citizens to advocate for the arts and arts education.

    Mr. Lynch is a frequent press commentator in the New York Times, Wall Street Journal, the Chronicle of Philanthropy, National Public Radio, CNN, and social media. He has personally reached audiences in more than 2,000 locations spanning all 50 states and more than a dozen nations, with diverse constituencies ranging from Native American tribal gatherings to the U.S. Armed Forces in Europe to the President of the United States.

    Under his direction, Americans for the Arts has become a leader in documenting and articulating the key community development role played by the nonprofit arts and culture industry, and its audiences, in strengthening our nation’s economy. Bob also has been instrumental in creating a strong portfolio of projects and information about the transformative power of the arts in non-arts areas such as civic dialogue, social problem solving, and arts and military.

    Mr. Lynch currently serves on the board of the American Craft Council and the Commission on the Arts of the American Academy of Arts and Sciences. He has served two terms on the board of the Independent Sector and two terms on the US Travel and Tourism Advisory Board, a position appointed by the U.S. Secretary of Commerce. In 2017, he was the inaugural recipient of the JFK Commonwealth Award from the Massachusetts Cultural Council and the John F. Kennedy Library Foundation. In 2014, he was awarded the Sidney R. Yates Award for Outstanding Advocacy on Behalf of the Performing Arts, and he was selected as one of the 50 most influential executives in the nonprofit sector for five years: 2012, 2013, 2014, 2018, and 2019 as part of the NonProfit Times Power & Influence Top 50.

    Mr. Lynch earned a Bachelor of Arts degree in English from the University of Massachusetts-Amherst, and enjoys playing the piano, mandolin, and guitar. He lives in Washington, DC.

  • Keynote: Closer Captions

    Contains 1 Component(s) Includes a Live Web Event on 12/07/2020 at 1:00 PM (EST)

    Describing her experiences and journey with American Sign Language (ASL) and Closed Captioning, Kim breaks down the nuances and complexities. As the arts and culture field continues to rely on the digital space for new audiences and production spaces, we must ask ourselves what is lacking and how do we create experiences that are for all audiences. With compelling humor and insight, radiating from the personal to a communal and justice-oriented perspective, Kim’s work expresses the depth and dynamism of sound and language in the human experience.

    Speakers 

    Christine Sun Kim, Artist


    About this Session

    Describing her experiences and journey with American Sign Language (ASL) and Closed Captioning, Kim breaks down the nuances and complexities. As the arts and culture field continues to rely on the digital space for new audiences and production spaces, we must ask ourselves what is lacking and how do we create experiences that are for all audiences. With compelling humor and insight, radiating from the personal to a communal and justice-oriented perspective, Kim’s work expresses the depth and dynamism of sound and language in the human experience.


       

    This session is a part of the 2020 National Arts Marketing Project Conference.

    Christine Sun Kim

    Artist

    Christine Sun Kim (b. California, 1980) explores the conceptual aspect of sound by connecting it to acts of drawing, painting and performance. By combining aspects of musical notation, body language and American Sign Language (ASL) she expands the communicative potential of such information systems and in turn invents a grammatical structure for her own compositions. Kim uses a variety of media to provide critical commentary on translations between ASL and English, to deconstruct preconceived ideas around sound and language and interrogate how linguistic authority influences perception. Selected exhibitions and performances have been held at: MIT List Visual Arts Center, Cambridge (solo); Ghebaly, Los Angeles (solo); White Space, Beijing (solo); Carroll/Fletcher, London (solo); De Appel, Amsterdam (solo); Serralves Museum, Porto; Sound Live Tokyo; Albright-Knox Art Gallery, Buffalo; Walker Art Center, Minneapolis; Berlin and Shanghai Biennials; Hamburger Bahnhof, Berlin; San Francisco Museum of Modern Art; Whitney Museum of American Art, New York; and the Museum of Modern Art and MoMA PS1, New York. She is represented by François Ghebaly Gallery in Los Angeles and White Space Beijing in Beijing. 

  • Interactive Break: Take a Breather

    Contains 1 Component(s) Includes a Live Web Event on 12/07/2020 at 2:00 PM (EST)

    Take a breather with Janina Edwards. Break up your conference day with this short, guided breath meditation. It will leave you refreshed and with a feeling of well-being, able to digest the information you’re consuming and willing to receive what comes next.

    Artist 

    Janina Edwards, Bhakti Yogi

    About this Session

    Take a breather with Janina Edwards. Break up your conference day with this short, guided breath meditation. It will leave you refreshed and with a feeling of well-being, able to digest the information you’re consuming and willing to receive what comes next.

      


    This session is a part of the 2020 National Arts Marketing Project Conference.

    Janina Edwards

    Bhakti Yoga

    Janina Edwards (E-RYT 200, RYT-300, YACEP) is a certified Classical Yoga Teacher, as well as a Level II Restorative Yoga teacher, in Judith Lasater’s Relax & Renew Style. In addition to teaching Restorative in Atlanta, she has assisted Ms. Lasater with Level I training. 

    She has taught meditation and active yoga styles, such as Classical and Kali Natha Yoga, since 2011—including LA Fitness (Northlake, Stone Mountain and Ansley Mall) for 5 years. Her empathy for people living with difficult challenges spurred her to teach yoga for the Partnership Against Domestic Violence women’s shelter, and at the DeKalb County Jail Women’s Section. As a result of her commitment to that work, she received a Yoga Alliance Scholarship in 2015, to complete her 300-hour certification.

    Janina is a Bhakti yogi, and is inspired to bring yoga/union to people via joyful experiences with music/kirtan and nature. She is a Kashi kirtan wallah (singer), and plays harmonium and violin. She also leads meditation walks in nature.

    She is a member of the Black Yoga Teachers Association (BYTA) and Kashi’s Black Yoga Teachers Collective.

  • Leveraging Consumer Insights to Innovate Experiences in a Pandemic

    Contains 1 Component(s) Includes a Live Web Event on 12/07/2020 at 2:15 PM (EST)

    The global spread COVID-19 has changed the way consumers live. From work, to school, to daily lives – regular routines, rituals and relationships have been disrupted. Consumers are forced to change the way they make decisions and how they behave. What are the implications of these changes for the Arts community? Marketers need to rethink events like performances and places like museums to create safe, but memorable experiences. Co-directors of the University of Denver’s Consumer Insights and Business Innovation Center, Melissa Akaka and Ali Besharat, talk about the short-term and long-term implications of these changes and what marketers need to consider to strengthen their brands and maintain their community engagement during these uncertain and rapidly changing times.

    Speakers 

    Melissa Archpru Akaka, PhD,  Daniels College of Business | University of Denver
    Julie Fossitt, City of Kingston
    Ali Besharat, University of Denver


    About this Session

    The global spread COVID-19 has changed the way consumers live. From work, to school, to daily lives – regular routines, rituals and relationships have been disrupted. Consumers are forced to change the way they make decisions and how they behave. What are the implications of these changes for the Arts community? Marketers need to rethink events like performances and places like museums to create safe, but memorable experiences. Co-directors of the University of Denver’s Consumer Insights and Business Innovation Center, Melissa Akaka and Ali Besharat, talk about the short-term and long-term implications of these changes and what marketers need to consider to strengthen their brands and maintain their community engagement during these uncertain and rapidly changing times.    

    Learning Objectives
    • Describe the changing consumer landscape in the COVID-19 pandemic and potential short- and long-term consequences on consumer behaviors.
    • Identify different research methods for leveraging consumer insights with limited budgets and developing innovative experiences in a rapidly changing world.

       

    This session is a part of the 2020 National Arts Marketing Project Conference.

    Julie Fossitt

    Manager, Cultural Marketing, City of Kingston

    Currently living on the traditional lands of the Haudenosaunee and Anishinaabe Peoples, Julie is a passionate advocate for access to arts, culture and heritage for everyone. She has held marketing positions at the National Arts Centre, the Victoria Symphony and the City of Kingston. In 2015 Julie was awarded the John Hobday Award in Arts Management by the Canada Council for the Arts and in 2016 she earned both her Certificate in Cultural Planning from the University of British Columbia and her Masters Certificate in Marketing Communications Leadership from the Schulich School of Business. In 2019, she completed the Cultural Leadership Program at the Banff Centre for Arts and Creativity. Julie is also a part-time professor of Marketing Research and Analytics at St. Lawrence College. You can find out more about Julie on social media @juliefossitt and at JulieFossitt.ca

     

     

    Ali Besharat

    Associate Professor, Marketing Department, Daniels College of Business at the University of Denver

    Ali Besharat is Associate Professor of Marketing at the Daniels College of Business at the University of Denver. He is a Co-Director of the Consumer Insights and Business Innovation Center. Dr. Besharat has received numerous college-wide and university-wide fellowships, research and teaching awards. He has been featured in popular media outlets, including New York Times, Wall Street Journal, Forbes, CNBC, Time, CNN, Yahoo!, The Week, Business Insider, WalletHub, 9NEWS, iHeartRadio, FOX 31 NEWS, Denver Post, Colorado Public Radio, among others. He has consulted with many companies, including Comcast, Danone North America, Qdoba, Leprino Foods and Hyde Park Jewelers. He teaches courses in consumer behavior, marketing research, introduction to marketing, marketing management and IMC. His areas of research interest within the domain of consumer behavior include: a) behavioral judgment and decision making and b) marketing communications and branding.

    Melissa Archpru Akaka, PhD

    Associate Professor, Department of Marketing|Co-Director, Consumer Insights and Business Innovation Center|Academic Director, Project X-ITE, Elizabeth and Ali Machado Faculty Fellow, Daniels College of Business | University of Denver

    Melissa Archpru Akaka is Associate Professor of Marketing at the Daniels College of Business at the University of Denver. She is a Co-Director of the Consumer Insights and Business Innovation Center and the Faculty Advisor for Entrepreneurship @ DU. She teaches courses that focus on marketing research, qualitative research methods, and leveraging consumer insights to support innovation. Dr. Akaka’s research investigates how consumption experiences, journeys and collectives create value for both firms and consumers and explores the social drivers and consequences of innovation. Her scholarly work has been published in a variety of academic journals, including the Journal of the Academy of Marketing Science and the Journal of Service Research, and has been recognized for being “highly cited” (in the top 1%) by Thompson and Reuters.

  • Interactive Break: Arts Marketers Speed Dating

    Contains 1 Component(s) Includes a Live Web Event on 12/07/2020 at 3:15 PM (EST)

    Join this interactive networking session to get to know each other and connect with colleagues in a fast-paced speed networking format. Please arrive on time to be placed into the rotation. Attendees will pair for 3 minutes until the break is over.

    Speakers 

    Ruby Lopez Harper, Americans for the Arts


    About this Session

    Join this interactive networking session to get to know each other and connect with colleagues in a fast-paced speed networking format. 

    Please arrive on time to be placed into the rotation. Attendees will pair for 3 minutes until the break is over.

       


    This session is a part of the 2020 National Arts Marketing Project Conference.

    Ruby Lopez Harper

    Senior Director of Local Arts Advancement, Americans for the Arts

    Ruby is the Senior Director of Local Arts Advancement for Americans for the Arts. She is the Co-chair for the National Coalition on Arts Preparedness and Emergency Response, serves as Co-chair on the Support for Individual Artist Steering Committee for Grantmakers in the Arts and serves on the WETA Community Advisory Council. She is also on the board of the Gard Foundation. Prior to joining AFTA, Ruby was the Director of Grants and Services at the Greater Columbus Arts Council in Columbus, OH. At the Greater Columbus Arts Council, Ruby focused on grantmaking, community development, economic development and tourism, and public art. She has a varied background that includes corporate affairs, marketing, and business administration. She served on the Emerging Leaders Council for Americans for the Arts and was the primary contact for the Arts and Economic Impact Study for Central Ohio. She also worked with PhilanthropyOhio on their Member Services Committee.

    Originally from California, where she was a dance instructor in her spare time, Ruby worked with local community theatre companies creating choreography for their musical theatre productions earning numerous local, state and regional recognition for her work both on and offstage. She has and continues to serve on grant panels for the Ohio Arts Council, Kentucky Arts Council, Cuyahoga Arts and Culture, MetroArts Nashville and the National Endowment for the Arts. Ruby has an associate degree from Cerritos College, a certificate in Corporate Community Involvement from Boston College, and is a trained meeting facilitator.

  • The Public Theater - A Case Study on Virtual Accessibility

    Contains 1 Component(s) Includes a Live Web Event on 12/07/2020 at 3:30 PM (EST)

    Without the boundaries of space and time, what does accessibility in our new digital theater look like, and is it worth the time and effort? Join these three thought partners, committed to offering access for all, in a discussion about The Public Theater's production of THE LINE, by Jessica Blank and Erik Jensen. We share our accessibility planning, execution, delivery, and learning for this New York Times Critic's Pick crafted from firsthand interviews with New York City medical first responders during the COVID-19 pandemic.

    Speakers 

    Beth Prevor, Hands on Sign Interpreted Performances
    Richard Denney III, Public Theater
    David Chu, c2


    About this Session

    Without the boundaries of space and time, what does accessibility in our new digital theater look like, and is it worth the time and effort? Join these three thought partners, committed to offering access for all, in a discussion about The Public Theater's production of THE LINE, by Jessica Blank and Erik Jensen. We share our accessibility planning, execution, delivery, and learning for this New York Times Critic's Pick crafted from firsthand interviews with New York City medical first responders during the COVID-19 pandemic.Placeholder Text


    Learning Objectives
    • Through presentation of a case study of the accessibility services offered for the virtual production of The Public Theater's - The Line, participants will learn how the following access services were provided, including:
      o Closed Captioning Access
      o American Sign Language Interpretation Access
      o Audio Description Access
      o Spanish and Mandarin Subtitle Access
      o Marketing and Communications
    • Participants will also learn how working with various community partners, the marketing aspect of these services to various disability communities was a core component to the success of the project.
    • The presentation will also highlight some of the ups and downs associated with the work and how last minute issues were dealt with.

       


    This session is a part of the 2020 National Arts Marketing Project Conference.

    Beth Prevor

    Executive Director, Hands On

    Beth Prevor is a co-founder and Executive Director of Hands On, an arts service organization that advocates for access to the cultural arts for the Deaf community and audiences with disabilities. For the last 30+ years, Hands On has been providing access for the Deaf and hard of hearing communities of NYC through sign language interpreted theater at some of NYC’s most prestigious theaters including The Roundabout Theater Company, The New York Shakespeare Festival/Public Theater and The New Victory Theater.

    As Executive Director, Beth works with arts organizations to ensure inclusion for all by providing marketing, community engagement and audience development strategies. As a disabled advocate, Beth is active as an advisory member to many groups including, The Shubert Accessibility Committee, The New Jersey Theatre Alliance, and the Museum, Arts and Culture Access Consortium (MAC).  She has led workshops on accessibility and the arts for organizations around the country including the Kennedy Center’s LEAD (Leadership Exchange in Arts and Disability) Conference, Americans for the Arts, The National Arts Marketing Project, the Alliance of Resident Theaters/New York (ART/NY) and Theater Communications Group (TCG). She currently works as a Disability Consultant with ART/NY.

    She is the 2015 recipient of the John F. Kennedy Center’s Excellence in Accessibility Leadership Lifetime Achievement award.

    Website: Handson.org

    Twitter: @HandsOnSign  

    Richard Denney III

    Director of Audience Services, Public Theater

    Richard Denney is an experienced arts professional that understands the importance of relationships, communication, and access. His lifelong passion for the arts has developed into a career focused on creating that same passion in others. In his role at The Public Theater, when not focused on patron care and experience, he leads the charge to ensure that everyone has a place in the room regardless of ability.

    David Chu

    Founder, c2

    David Chu is a founder of c2, the 501(c)3 company which pioneered and introduced live theatrical captioning for patrons with all degrees of hearing loss. c2's mission is to partner with theatres, large and small, across the country, to develop and facilitate real and authentic live captioning programs, and live theatre subtitling. Captioning history includes performances on Broadway, Off-Broadway, at Broadway touring houses across the country, from Lincoln Center to Kennedy Center to Denver Center. Regional Theatre Tony Award partners include Alliance Theatre, A.C.T, A.R.T, Berkeley Rep, Chicago Shakespeare, Cleveland Play House, Dallas Theatre Center, Denver Center Theatre, Geffen Playhouse, Goodman Theatre, Goodspeed Opera House, Guthrie Theater, Hartford Stage, Huntington Theatre Company, La Jolla Playhouse, Long Wharf, Lookingglass, Mark Taper Forum, McCarter Theatre, The Old Globe, Oregon Shakespeare, Paper Mill Playhouse, Pasadena Playhouse, Playwrights Horizons, Seattle Rep, Shakespeare Theatre Company, Signature Theatre, Signature Theatre Company, Steppenwolf Theatre, Trinity Rep and Yale Rep. c2 provides personal captioning to smart devices, for The Kennedy Center’s on-request access programs; open captioning, for The Public’s Shakespeare in the Park at the Delacorte that houses 1800 seats; and digital captioning in the new virtual era. c2 partners with TDF both for their open captioning sponsorship on Broadway, and for the National OC Initiative, a program which introduces open captioning at new theatres in new markets. In addition to the distinction of being first to caption live theatre, at Paper Mill Playhouse; and then on Broadway, c2 was first to showcase captioning at every public performance, by Wheelock Theatre; to provide captioning in a statewide initiative, for the New Jersey Theatre Alliance; and to caption every performance of a national tour, “Marlee Matlin's Nobody's Perfect” as well as the entire run of NY Theatre Workshop’s “Light Shining in Buckinghamshire” directed by Tony Winner Rachel Chavkin. David is the 2019 recipient of the Kennedy Center LEAD Award for Excellence in Accessibility Leadership. 

  • Interactive Break: Create Break

    Contains 1 Component(s) Includes a Live Web Event on 12/07/2020 at 4:30 PM (EST)

    Join us in making a collaborative art piece with Abi Gomez. The final compilation will be shared on the Create Break Slack Channel.

    Artist 

    Abi Gomez, Artist 


    About this Session

    Join us in making a collaborative art piece with Abi Gomez. The final compilation will be shared on the Create Break Slack Channel.



    This session is a part of the 2020 National Arts Marketing Project Conference.

    Abi Gomez

    Artist

  • The 10 Donor Questions that Raise More Money

    Contains 1 Component(s) Includes a Live Web Event on 12/07/2020 at 4:45 PM (EST)

    When it comes to fundraising strategy, asking the right questions of donors beforehand matters. The Arts often overlook the larger nonprofit world and its powerful use of cause-driven research and messaging to attract devoted donors and increase funding. Review the case studies of a social justice nonprofit and a theater arts program that put a cause-centered research approach into action — leading them to craft a more human and compelling message to fuel their financial success.

    Speakers 

    Surale Philips, Nonprofit Research Consultant Surale Philips
    Jennifer Hudson, ThinkBeyond Public Relations
    Kerry-Ann Royes, YWCA

    About this Session

    When it comes to fundraising strategy, asking the right questions of donors beforehand matters. The Arts often overlook the larger nonprofit world and its powerful use of cause-driven research and messaging to attract devoted donors and increase funding. Review the case studies of a social justice nonprofit and a theater arts program that put a cause-centered research approach into action — leading them to craft a more human and compelling message to fuel their financial success.


    Learning Objectives
    • Understand primary types of survey data and the information they reveal
    • Learn 10 vital questions to reveal donor motivation and adapt them to your mission
    • Discover how research is applied to inform brand and campaign key messaging

       


    This session is a part of the 2020 National Arts Marketing Project Conference.

    Surale Phillips

    Co-Founder, DRMTM

    Surale Phillips has provided research and consulting services to the nonprofit cultural sector for more than 20 years. Her work supports organizational capacity building, resource development, community engagement, and marketing, programming, and strategic planning.

    Her services have been the foundation for research and evaluation projects supported by the National Endowment for the Arts, Wallace Foundation, James Irvine Foundation, Knight Foundation, Paul G. Allen Family Foundation, Surdna Foundation, community foundations, and municipalities.

    Surale’s national client base includes foundations, service organizations, united arts funds, state, regional and local cultural service organizations, cities, counties, and arts and cultural nonprofits of every arts discipline. Her presenting engagements have included Americans for the Arts National Convention, National Arts Marketing Project Conference, Latino Memphis Congreso, Convening Culture Florida, Pennsylvania Governor’s Arts Awards, Southeastern Council of Foundations, Midwest Council on Philanthropy, Kentucky Arts Presenters, San Diego Commission on Cultural Affairs, and the American Folklore Society, among others.

    She has served on the Montana State Arts Council’s Cultural and Aesthetic Grants Committee and as an Adjudicator for the Tennessee Arts Commission Major Institutional Grants, Research Technical Advisor for Dance USA’s Engaging Dance Audiences program, and evaluator for several state and regional arts councils.

    In 2019, together with her two West Palm Beach business partners, Surale launched DRMTM – arts and culture brands reimagined – a collaborative that brings branding research, messaging, and mission-based design together exclusively for the arts sector.

    From 2005 to 2007, Surale served as Executive Director for Classics for Kids Foundation in Bozeman, MT. Before founding Decision Support Partners, Inc. in 2002, Surale was Vice President of Research and Administration for a national arts consulting firm for 13 years.

    Kerry-Ann Royes

    Executive Director, YWCA

    Kerry-Ann Royes is a mom, businesswoman and a 25-year veteran of the social sector, particularly passionate about social issues affecting women and girls. As CEO of YWCA South Florida, a non-profit organization that seeks to eliminate racism, empower women and stand up for justice, Kerry-Ann brings a wealth of expertise in social justice and innovation, strategic alliances, management and leadership to evolve the social dynamic of the region through the mission of YWCA South Florida.

     

    Now in YWCA South Florida’s 100th year, Kerry-Ann remains committed to carrying out the organization’s mission of rooting out social injustices and addressing all discrimination issues that happen at the intersection of race and gender. She has led the rebrand of YWCA to a regional presence serving both Dade and Broward Counties, the expansion of the board include men for the first time in 100 years, and, the successful mobilization of the largest community-wide movement, called the 21-Day Racial Equity and Social Justice Challenge, in South Florida.

     

    Looking forward, she plans to continue expanding the YWCA mission footprint until everyone sees all women, girls, and people of color the way she does: Equal, Powerful and Unstoppable.

     

    Prior to joining YWCA South Florida, Kerry-Ann founded The Arrow Consulting, where she advised industry leaders on business strategy in corporate social citizenship, non-profit leadership and collaborative community development issues, all with a passion for improving the lives of families and children in South Florida. Additionally, she has served on several boards, including Partners In Education, Inc., and Nautilus Oceans Exploration Trust, bringing the voice of people of color to the STEM fields. Her voice is called on for thought leadership conversations with influential groups and publications like Miami Herald’s CEO Roundtable and Florida Influencer Series, South Florida PBS, and WLRN Public Radio and Television, to name a few. Additionally, Kerry-Ann held a 16-year career at YMCA of South Florida, where she led the expansion of programs serving more than 3,000 students daily.

     

    Kerry-Ann earned a bachelor’s degree in psychology/sociology from Florida International University, an Executive MBA from Florida Atlantic University, and an Executive Certificate in Strategic Perspectives in Nonprofit Management from Harvard University. She is also a member of Leadership Florida’s Cornerstone Class 38.

     

    Jennifer Hudson

    President, ThinkBeyond Public Relations

    Jennifer is passionate about helping clients use powerful and effective communications to strengthen their brand and grow in ways they may have never imagined.


    For 25 years, she has developed and implemented strategic communications programs targeting multiple stakeholders; facilitated workshops on strategic communications planning, corporate messaging and core values, vision and mission; launched new businesses; and secured notable media coverage for corporate and nonprofit clients.


    She created her signature 5-week program, Corporate Messaging for Communicators, to show experienced PR and marketing consultants how to add cross-departmental corporate messaging sessions as a premium service they can use to increase revenue. Her dream is to have every public relations professional move beyond the "PR=media" mindset so they can have greater impact with their work.


    Prior to launching ThinkBeyond, Jennifer served as vice president of communications for the southeast USA, Latin America and the Caribbean at British Airways, where she oversaw all external and internal communications in 18 markets. She managed global public relations for Sabre, a travel technology firm and founder of Travelocity, helping the company establish its new brand following an initial public offering and split from American Airlines. Before the move to Sabre, Jennifer worked in American’s Corporate Communications department where she handled public relations for the Sabre division and  served as a Spanish-speaking spokesperson for the airline. She started her career at American in Spanish Reservations Sales, where she also served on the video production team, initial response group for emergency incidents, and communications team for a reorganization initiative. She was recruited into a management training program and eventually oversaw a staff of more than 100.


    Jennifer is a certified mentor and coach with The Venture Mentoring Team, Radical Partners and 1909 Accelerator, which support entrepreneurs and social impact leaders. She is the 2020 president of the Greater Fort Lauderdale chapter of the Public Relations Society of America, and a member of the National Association of Women Business Owners. Jennifer has also been a member, board director, or committee member with various nonprofits and professional associations in South Florida.


    Fluent in Spanish, she has worked throughout Latin America and lived in Spain, England and Mexico. She holds a bachelor’s degree in Spanish from Austin College in Sherman, Texas and a master’s degree in Journalism and Public Relations from the University of North Texas. She is also accredited in public relations (APR).


    Jennifer is currently adjusting to life as the mother of a college freshman. She adores spending time with her family, delicious food (usually healthy and organic), exercise, and all things Spain.

  • NAMParaoke Broadway Sing Along

    Contains 1 Component(s) Includes a Live Web Event on 12/07/2020 at 7:30 PM (EST)

    You Didn't Think Just Because We're Virtual That We Wouldn't Host NAMParaoke Did You?!

    Artist 

    Najah Ali, Artist

    About this Session

    You Didn't Think Just Because We're Virtual That We Wouldn't Host NAMParaoke Did You?! Well we've got a fun event for you planned. Join Najah, our host, for a fun filled and fast paced Broadway sing-a-long. The Broadway Sing-Along Slack Channel will share some trivia and prompts to get us excited for an evening of fun!


      


    This session is a part of the 2020 National Arts Marketing Project Conference.

    Najah Ali

    Artist

  • Research Into Action: Using Findings to Shape Strategy and Move Forward

    Contains 1 Component(s) Includes a Live Web Event on 12/08/2020 at 11:00 AM (EST)

    There are lots of rich  studies underway in the arts and culture field to help us understand perceptions toward reopening, attitudes about the role of our organizations, and the very definition of what qualifies as an arts and culture experience. Now, how will we turn that research data into action? In this session, hear from a panel of marketing leaders on how their organizations are using existing field data and/or commissioned studies to answer central audience questions and how the findings have shaped their approach to the future.

    Speakers 

    Tom O'Connor, Tom O'Connor Consulting Group
    Christopher Anderson, Jazz at Lincoln Center
    Lisa Grow, New York Philharmonic 
    Joanna Sheehan Bell, TheatreSquared


    About this Session

    There are lots of rich  studies underway in the arts and culture field to help us understand perceptions toward reopening, attitudes about the role of our organizations, and the very definition of what qualifies as an arts and culture experience. Now, how will we turn that research data into action? In this session, hear from a panel of marketing leaders on how their organizations are using existing field data and/or commissioned studies to answer central audience questions and how the findings have shaped their approach to the future.


    Learning Objectives
    • Build arts marketers’ capabilities to interpret quantitative and qualitative research to be utilized in the development of strategy.
    • Build awareness of and share insights on available industry studies, and when/how original research may need to be commissioned.
    • Help participants to properly contextualize different types of data (intent, behavior, etc.) when envisioning future efforts and initiatives.

       


    This session is a part of the 2020 National Arts Marketing Project Conference.

    Christopher Anderson

    Assistant Director, Marketing, Jazz at Lincoln Center

    Christopher Anderson attended the University of Virginia (Class of '09). Originally from Topeka, KS, he moved to New York in the summer of 2009. He is currently the Assistant Marketing Director in New York City at the non-profit performing arts institution Jazz at Lincoln Center. Prior to that, Christopher spent over three years with RCA Records / Sony Music as a Marketing Manager & Marketing/Brand Strategy Director managing traditional & digital advertising campaigns across the RCA Inspiration roster of Gospel & Christian Contemporary artists. Before his time with RCA Inspiration, Christopher worked as a marketing assistant at Jive Records & the Apollo Theater Foundation as well as a membership coordinator for the National Jazz Museum in Harlem. Beyond his career, Christopher has been married to Chelsea Duncan (Class of ’09 UVa) for three years and lives in Bed-Stuy, Brooklyn.

     

    Lisa Grow

    VP, Marketing and Brand, New York Philharmonic

    Lisa Grow is the Vice President of Marketing and Brand at the New York Philharmonic, where she oversees all aspects of marketing including brand and design, loyalty strategies, advertising, partnerships, and customer research. She has been with the Philharmonic for three years and recently helmed the campaign to introduce the Philharmonic’s 26th music director, Jaap van Zweden. In addition to advancing revenue growth through her leadership, she aims to make classical music more accessible to the widest possible audience. Prior to the Phil, she was the Director of Marketing and Audience Development at Lincoln Center for the Performing Arts, where she built new efforts of audience outreach and increased revenue across multi-genre programs and oversaw the national marketing campaign for Live From Lincoln Center. She has a background in digital advertising and content strategy, thanks to her years at the digital marketing agency Situation Interactive, where she focused on new business and award-winning campaigns for Tony Award-wining Broadway shows, Cirque du Soleil, and more. She is also a trained opera singer and board member of the Dessoff Choirs. 

    LinkedIn: https://www.linkedin.com/in/lisagrow/ 

    Twitter: @kre8ivmona  

     

    Joanna Sheehan Bell

    Director of Marketing & Communications, TheatreSquared