2019 Arts Marketing and Audience Engagement Info Session (Scranton, PA)

Arts Marketing and Audience Engagement in the 21st Century: Building the Capacity of Pennsylvania’s Cultural Sector

About the Initiative 

This two-year capacity-building initiative, funded by the Pennsylvania Council on the Arts, aims to support, strengthen and advance the arts marketing and audience engagement skills of the commonwealth’s arts and cultural professionals.

The Initiative seeks to:

  1. Assist Pennsylvania-based arts and cultural organizations achieve increased and engaged audiences on a consistent basis through skill-building in the areas of arts marketing and audience engagement.
  2. Address long-term systemic issues of declining arts participation and loyal arts audiences in Pennsylvania
  3. Assist arts and cultural organizations–particularly those within diverse communities–in attracting and retaining expanded audiences.

2019 Information Sessions

2019 marks the third, two-year training cycle for this initiative, which will begin in early summer of this year. Arts professionals who reside in Central or Northern Pennsylvania and work at arts and cultural organizations in this region are invited and encouraged to attend a free, two-hour, in-person information session to learn what is required to complete a successful application. Program details, selection criteria and the application process will be covered. A digital informational session will be available for those who cannot attend in person.

Please confirm attendance by clicking the "register" button in the top right.


Everhart Museum
1901 Mulberry Street
Scranton, PA | 18510

Date and Time: Monday, January 14th at 2:00PM

This initiative is funded by the Pennsylvania Council on the Arts.

Pennsylvania Council on the Arts Logo


2019 Arts Marketing and Audience Engagement Info Session