• 2021 Member Briefings

    Contains 4 Product(s)

    Member Briefings are our monthly opportunity to talk to you about what’s happening now! These calls will take place once a quarter, so mark your calendars to stay up-to-date on what’s happening at Americans for the Arts and across the sector. These calls are for you, so let us know if there’s a topic you’d like to know more about by contacting membership at membership@artsusa.org.

  • Arts Marketing Coffee Chat Series

    Contains 6 Product(s)

    Grapeseed Media and the National Arts Marketing Project, a program of Americans for the Arts, are excited to bring you a FREE, bi-monthly series of informal discussions about arts marketing. These monthly "Coffee Chats" for Marketing Directors are your opportunity to hear from arts and culture leaders who are marketing the arts in transformative and extraordinary ways to help better inform your practice.

  • Arts Organizations At A Crossroads: Managing Transitions and Preserving Assets

    Contains 2 Component(s) Includes a Live Web Event on 11/16/2021 at 3:00 PM (EST)

    Free and online, The Arts Organizations at a Crossroads Toolkit: Managing Transitions and Preserving Assets was created to guide arts leaders through three significant transitions you are likely to face during your organization’s life. Each of these ‘crossroads’ is addressed in a self-standing section of the Toolkit: structural shifts, departure of key staff/leadership and the creation of artistic and physical assets which deserve preserving.

  • How Your Pandemic-driven Innovations Can Strengthen Your Brand—And Vice Versa

    Contains 2 Component(s) Recorded On: 09/23/2021

    In this session, you’ll learn how to build an authentic, compelling brand; configure a brand architecture that ensures innovations will add value in your organization; construct an overarching message; and develop a visual system that will connect all your efforts.

  • ArtsU Intensive: Emergency Preparedness for Public Art Collections

    Contains 3 Component(s) Recorded On: 09/14/2021

    Extreme weather conditions are becoming more and more of a norm for communities across the United States. Locations with public art collections need to have a plan in place for when unpredictable weather strikes. In this 3-hour intensive, participants will work with a public art conservator on how to plan for the worst to care for public artworks. This intensive will cover what policies to have in place for emergency response, what information to have on hand to accurately survey damage, and the steps to take to develop a restoration plan for damaged artworks.

  • The Experts' Guide to Marketing the Arts (Summer 2021)

    Contains 6 Product(s)

    The Experts’ Guide to Marketing the Arts is a course equipping small and mid-sized arts organizations with the marketing and audience engagement tools to broaden and deepen their relationships with audiences. This is a six-module online course with the goal of supporting art organizations across the country by exploring topics like audience development, digital marketing, and other current marketing trends.

  • Preparing for Next Season: Re-Engage Audiences and Recover Revenue

    Contains 2 Component(s) Recorded On: 08/24/2021

    With the US open for business and summer in full bloom, we are looking forward to full scale in-person performances resuming the 2021-22 season. As we get closer, what can you do now to prepare your marketing team for a successful next season—one with the excitement of reopening but also the lingering effects of the pandemic?

  • Earmarks Are Back! Understanding How “Member-Directed Spending” Can Serve the Arts

    Contains 2 Component(s) Recorded On: 08/04/2021

    For the first time since 2011, Congress has reinstated member-directed spending, commonly known as congressional earmarks. Because of this change, members of Congress now have the opportunity to direct about $15 billion toward projects in their home districts. Historically, arts and culture organizations have benefitted from member-directed spending, receiving funding for local museums, theaters, arts education programs, community and cultural centers, and public arts spaces. So far this year alone members of Congress have proposed over $200 million in member-directed spending on arts and culture projects. This webinar will explain the member-directed spending process and how local arts leaders can work with their congressional delegation on proposing these arts-related projects.

  • DIALogues | Move Up, Move Up! Navigating the Arts Field as Emerging Leaders

    Contains 2 Component(s) Recorded On: 07/30/2021

    As a pre-career or emerging leader of color, navigating the arts sector can be tricky and confusing. In this panel discussion, we will be speaking with two emerging arts leaders on how their have cemented their pathways in the field. Onyx Montes and Jenee-Daria Strand, will discuss the learning experiences, challenges, and goals they have in their career as emerging leaders. In addition, they will reflect upon how emerging arts administrators of color can continue to uplift and support one another as they move through their career.

  • DIALogues | Professional Development Collection

    Contains 7 Product(s)

    In this 8-part collection curated for pre-career and emerging arts leaders underrepresented in arts leadership, participants will gain new knowledge from arts leaders, peers, and colleagues in a safe and encouraging space to practice their own skills and creative thought.