The National Arts Marketing Project (NAMP), a program of Americans for the Arts, is dedicated to serving arts professionals and artists who seek to market the arts, engage audiences, and serve their communities. We believe that the arts have the power to transform individuals, organizations, and communities and have seen that power at work across America. When arts professionals and artists are afforded the necessary skills to effectively market the arts and engage audiences, they have greater opportunities to not only strengthen their fiscal health and sustainability, but also create lasting impact in their communities. NAMP serves a broad group of arts professional and individual artists of various skill levels who work to promote the arts as a vital part of both an enriched, health life and a strong community.

THE NATIONAL ARTS MARKETING PROJECT

TOOLS AND RESOURCES