Arts Marketing Resources:

image

The National Arts Marketing Project (NAMP), a program of Americans for the Arts, is dedicated to serving arts professionals and artists who seek to market the arts, engage audiences, and serve their communities. We believe that the arts have the power to transform individuals, organizations, and communities and have seen that power at work across America. When arts professionals and artists are afforded the necessary skills to effectively market the arts and engage audiences, they have greater opportunities to not only strengthen their fiscal health and sustainability, but also create lasting impact in their communities. NAMP serves a broad group of arts professional and individual artists of various skill levels who work to promote the arts as a vital part of both an enriched, health life and a strong community.

To learn more, visit THE NATIONAL ARTS MARKETING PROJECT


Upcoming Live Web Events

  • Arts Marketing Coffee Chat Series

    Grapeseed Media and the National Arts Marketing Project, a program of Americans for the Arts, are excited to bring you a FREE, bi-monthly series of informal discussions about arts marketing. These monthly "Coffee Chats" for Marketing Directors are your opportunity to hear from arts and culture leaders who are marketing the arts in transformative and extraordinary ways to help better inform your practice.

Anytime Learning

  • Arts Marketing Coffee Chat Series

    Grapeseed Media and the National Arts Marketing Project, a program of Americans for the Arts, are excited to bring you a FREE, bi-monthly series of informal discussions about arts marketing. These monthly "Coffee Chats" for Marketing Directors are your opportunity to hear from arts and culture leaders who are marketing the arts in transformative and extraordinary ways to help better inform your practice.

  • Marketing Strategies On A Shoestring Budget During COVID-19

     Recorded On: 12/22/2020

    This webinar is designed to help participants learn key marketing planning strategies that will allow them to better connect, engage and communicate with their patrons during the difficult time of the global pandemic. Participants will learn how to re-evaluate, apply emotional intelligence and re-calibrate their understandings via a series of canvases and maps. Also, as many organizations have had their budgets cut significantly, the webinar will outline key elements needed when a strong marketing budget is unavailable.

  • ArtsU Intensive: Achieving Meaningful Engagement with Diverse Audiences

     Recorded On: 09/30/2020

    ArtsU Intensives are extended deep dive learning sessions of hyper-focused topics. These enriched e-learning sessions are quarterly opportunities for members of the field to interact with, engage and immerse in crucial topics and concepts.

  • AAE: Supporting Individual Artists Webinar Series

    Americans for the Arts is excited to bring you a series of deep dive webinars about supporting individual artists. As part of Americans for the Arts ongoing program, Arts Administrators Essentials: Supporting Individual Artists, these webinars are your opportunity to hear from individuals and organizations in the arts and culture field that support individual artists as part of their everyday work. The first part of this series will take a look at supporting artists of specific disciplines, with the second part focusing on programs you may want to consider developing as you work to support individual artists.