The Experts’ Guide to Marketing the Arts is a course equipping small and mid-sized arts organizations with the marketing and audience engagement tools to broaden and deepen their relationships with audiences. This is a six-module online course with the goal of supporting art organizations across the country by exploring topics like audience development, digital marketing, and other current marketing trends.

With the US open for business and summer in full bloom, we are looking forward to full scale in-person performances resuming the 2021-22 season. As we get closer, what can you do now to prepare your marketing team for a successful next season—one with the excitement of reopening but also the lingering effects of the pandemic?

Grapeseed Media and the National Arts Marketing Project, a program of Americans for the Arts, are excited to bring you a FREE, bi-monthly series of informal discussions about arts marketing. These monthly "Coffee Chats" for Marketing Directors are your opportunity to hear from arts and culture leaders who are marketing the arts in transformative and extraordinary ways to help better inform your practice.

Grapeseed Media and the National Arts Marketing Project, a program of Americans for the Arts, are excited to bring you a FREE, bi-monthly series of informal discussions about arts marketing. These monthly "Coffee Chats" for Marketing Directors are your opportunity to hear from arts and culture leaders who are marketing the arts in transformative and extraordinary ways to help better inform your practice.

The Experts’ Guide to Marketing the Arts is a course equipping small and mid-sized arts organizations with the marketing and audience engagement tools to broaden and deepen their relationships with audiences. This is a six-module online course with the goal of supporting art organizations across the country by exploring topics like audience development, digital marketing, and other current marketing trends.

Organizations of all genres and sizes have recently innovated to bring their work to the digital space, but how will these new offerings factor into your marketing strategies as you plan for re-opening? In this session, we’ll explore case studies of digital programming marketing successes from the last year, the impact they can have on audiences now and in the future, and how some organizations are thinking about the role of digital programming in a new, hybrid world.

This webinar is designed to help participants learn key marketing planning strategies that will allow them to better connect, engage and communicate with their patrons during the difficult time of the global pandemic. Participants will learn how to re-evaluate, apply emotional intelligence and re-calibrate their understandings via a series of canvases and maps. Also, as many organizations have had their budgets cut significantly, the webinar will outline key elements needed when a strong marketing budget is unavailable.