April 8, 2021 at 3:00pm ET

Using Email to Help You Re-Open Your Venue

After more than a year and a few false starts, it’s finally time to re-open your venue. There’s a lot to communicate to your audience about returning to normal operations. How do guests arrive prepared? What changes have occurred during the shutdown? On top of it all, you still need to promote upcoming performances, openings or offerings. You’ve got a big job ahead of you and many organizations have smaller teams than ever. Don’t worry! We’ve got this! Join email marketing expert, Kirk Bentley, to learn how to maximize your effort with email to communicate both your marketing and customer service message. You’ll see examples, get inspired by other arts organizations, talk segmentation and cadence and have time for all your questions. Join us and learn how to make the most of your email marketing efforts to re-open with a bang.

Learning Objectives:

• Learn how to organize both your customer service and marketing messaging
• Learn how to properly prioritize your messaging in each email
• Learn how to use email as your lead channel in your marketing mix during your reopening

About the Pennsylvania Statewide Training Calls

These are monthly calls to gather Pennsylvania-based arts and culture organizations. Participants will receive agenda items and topics at least a week in advance of the scheduled call. For questions, please contact Jerelle Jenkins at jejenkins@artsusa.org.