April Pennsylvania Statewide Training Call

Recorded On: 04/08/2021


April 8, 2021 at 3:00pm ET

Using Email to Help You Re-Open Your Venue

After more than a year and a few false starts, it’s finally time to re-open your venue. There’s a lot to communicate to your audience about returning to normal operations. How do guests arrive prepared? What changes have occurred during the shutdown? On top of it all, you still need to promote upcoming performances, openings or offerings. You’ve got a big job ahead of you and many organizations have smaller teams than ever. Don’t worry! We’ve got this! Join email marketing expert, Kirk Bentley, to learn how to maximize your effort with email to communicate both your marketing and customer service message. You’ll see examples, get inspired by other arts organizations, talk segmentation and cadence and have time for all your questions. Join us and learn how to make the most of your email marketing efforts to re-open with a bang.

Learning Objectives:

  • Learn how to organize both your customer service and marketing messaging
  • Learn how to properly prioritize your messaging in each email
  • Learn how to use email as your lead channel in your marketing mix during your reopening

About the Pennsylvania Statewide Training Calls

These are monthly calls to gather Pennsylvania-based arts and culture organizations. Participants will receive agenda items and topics at least a week in advance of the scheduled call. For questions, please contact Jerelle Jenkins at jejenkins@artsusa.org

Kirk Bentley

Business Development Director


Kirk Bentley works in the arts and culture marketing industry. For over 15 years, he’s helped hundreds of theatres, museums and music venues around the world create innovative marketing campaigns that power ticket sales, engage audiences and drive membership. Kirk is a certified email geek, artist and father enjoying life in Seattle. When he’s not working on email campaigns, he’s making indie pop music as Missing Image.

WordFly provides easy-to-use tools built for the arts and culture industry. We help you create impactful marketing campaigns that deliver results. Send email and SMS, publish surveys and RSVPs, and design beautifully modern web pages. 


April Pennsylvania Statewide Training Call
Live event: 04/08/2021 at 3:00 PM (EDT) You must register to access.