August Pennsylvania Statewide Training Call

Recorded On: 08/12/2021


August 12, 2021 at 3:00pm ET

Maximize Your Campaigns to A More Grass-Roots Strategy 

As the world continues to live in a fast-paced digital world, most of us seek ways to live simply without compromising brand visibility. Learn how to execute touchpoints without a big budget. It’s about how to tell your story both online and offline effectively. Move past COVID-19 and plan marketing strategies that engage people back to the audience and maximize funding. Shift the marketing strategy to a more grassroots operation. In this informative-filled webinar, we will explore cost-effective ways to optimize your event and be more discoverable. 

Learning Objectives 

  • How to form strategic partnerships to expand your reach 
  • Repurpose and revitalize your content to maximize its value
  • Sharing free tools to optimize your campaigns, not just through social media

About the Pennsylvania Statewide Training Calls

These are monthly calls to gather Pennsylvania-based arts and culture organizations. Participants will receive agenda items and topics at least a week in advance of the scheduled call. For questions, please contact Jerelle Jenkins at

Maritza Diaz

Marketing & Communications Consultant

Maritza Diaz is a proud Bronx-native Spanish-speaking multi-dimensional professional. As a marketing communications strategist and health advocate, she has combined her lifelong passion for communications and improved others' wellbeing and harmony.

She has over ten years of professional experience in directing marketing programs in the Latinx and English markets. She has worked with clients in Washington, D.C., New York, Los Angeles, and Miami. She began her professional career by working as a production crew member in the film and television industry in the U.S. and Caribbean for six years. Such film credits include ALI, New In Town, I Love You Phillip Morris, MTV, Univision, and much more. Her film production career transitioned to being an entertainment publicist for film studios such as Columbia Pictures, Screen Gems, Lions Gate, Warner Brothers, and independent films.

For over 20 years, she has embraced her creative side as an instructor, director, and choreographer for ages 3 - adult. Disciplines included jazz/funk, modern, ballet, Pointe, and creative movement. Her love for movement transformed from dance to yoga which brought her to become certified to teach yoga for children and adults.

The world of marketing communications is a tree that contains multi-layers of sending a brand's message through various channels. With one goal in mind, leaving a lasting impression is one of my main ingredients. Maritza helps with choosing the right branch to brand with confidence and intention.

Maritza is a marketing communications consultant for start-ups, small businesses, non-profit organizations, and creative entrepreneurs. Part of her consulting services is implementing techniques to a healthy, growth mindset. She holds a Bachelor’s Degree in Marketing, Executive Women in Leadership Certification from Cornell University. Currently, she is obtaining a Graduate Degree in Global Strategic Communications.

She offers one-one and group consultation and training.

Driven by purpose, making it happen has always been part of her methodology. El movimiento es vida. Movement is life!

Please contact her at


August Pennsylvania Statewide Training Call
Live event: 08/12/2021 at 3:00 PM (EDT) You must register to access.