Before You Close: Strategies for Alternative Pathways Forward

Recorded On: 11/10/2020

imageAbout this Webinar

The estimated total impact of the COVID-19 pandemic on the arts sector stands at $13.1 billion and growing, with layoffs, furloughs, and canceled performances setting the stage for long-term financial impacts. At the same time, the value of the arts has never been greater as we watch creative organizations respond to very real social challenges, raising community conversations and spirits. This webinar speaks to organizations who are facing financial and operational hardships right now and offers specific solutions to consider, instead of closing their doors completely. 

As part of this webinar, participants will:

  • Review the current landscape of the industry and projections for the future, based on research from Americans for the Arts.
  • Project income and expenses for the next year based on best- and worst-case scenarios.
  • Explore pros and cons of alternative pathways, including mergers and shared-service agreements. 

Americans for the Arts is providing the arts and culture field with this and other COVID-19 webinars and resources at no charge to you. Please consider supporting our ability to deliver this important work with a donation by clicking HERE 

We also encourage you to become a member with us for access to even more webinars and other resources, please visit for more information.

Elaine Grogan Luttrull, CPA-PFS, AFC®

Founder, Minerva Financial Arts

Elaine Grogan Luttrull, CPA-PFS, AFC® is the founder of Minerva Financial Arts, a company devoted to building financial literacy and empowerment in creative individuals and organizations. 

She leads workshops around the country for groups as varied as the DeVos Institute of Arts Management, Americans for the Arts, the Arts & Business Councils of New York and Greater Boston, the College Art Association, Playwrights of New York, the Lark Play Development Center, Theatre Communications Group, and Pew Center for Arts & Heritage, and the Whitney Museum for American Art. She also works with colleges and universities to offer guest lectures on financial topics. Hosts of Elaine’s collegiate programs include the Juilliard School, the New England Conservatory of Music, Rhode Island School of Design, the Cleveland Institute of Music, and Millikin University. Elaine also works with state arts councils including the Ohio Arts Council, the Indiana Arts Commission, the Kentucky Arts Council, Delaware Division of the Arts, and the Broward County Cultural Division to offer programming for individual artists in those states. Lastly, Elaine partners with funders including Creative Capital, the Pew Center for Arts & Heritage, and the Tamarack Foundation, and the Joan Mitchell Foundation to provide ongoing support for recipients of these awards.

Elaine teaches at the Columbus College of Art & Design, where she served as the Department Head for Business & Entrepreneurship from 2014-2018. Previously, Elaine served as the Director of Financial Analysis for The Juilliard School and in the Transaction Advisory Services practice of Ernst & Young in New York.

Elaine is the author of Arts & Numbers (Agate, B2 2013), and she contributed regularly to Professional Artist magazine. She is based in Columbus, Ohio where she serves on the boards of the Short North Alliance and Healing Broken Circles. She serves on the Advisory Board of Besa, and she volunteers weekly with the AFCPE to teach a financial literacy course in the Marion Correctional Institute. Previous board service includes Social Ventures and the Financial Therapy Association. 


Back to Package


Before You Close: Strategies for Alternative Pathways Forward
Live event: 11/10/2020 at 3:30 PM (EST) You must register to access.
E-Learning Survey
Thank you for taking the time to complete our survey, your feedback will help us improve our programs! You must register to access.