Between e-mail marketing, direct mail, a plethora of social media platforms, and buzz marketing aka "word-of-mouth," marketing, how do you understand what's working and what's not? First, you need to have a good understanding on the no-nonsense approach to the ROI, or Return on Investment of your marketing techniques.

With this simple and powerful tool, not only will you be able to understand what's working and what's not in your marketing efforts, but you will be able to prove the value of your efforts. In this webinar, we will discuss the latest marketing outlets and how arts organizations are using them successfully. Then, we will introduce the key concepts of marketing ROI, basic calculations and metrics, and help you initiate a marketing measurement plan.

Presented by: Lara Goetsch, Director of Marketing and Communications, TimeLine Theatre Company, Chicago, IL