Comprehensive Marketing Planning Workshop

Recorded On: 09/06/2018

image About this Webinar

September 5, 2018 at 3:00PM (ET)

The Comprehensive Marketing Planning Workshop centers on 10 steps marketers can use to produce comprehensive marketing plans. Plans all too often today are made ‘on the fly’ and under the duress. Well intentioned marketing activities often yield poor results when deep and thorough planning did not occur prior to implementation. By following these tried and true 10 steps, marketers will increase their potential for success.

The 10-steps covered include:

  • Business Situation Analysis
  • Target Market Effectiveness
  • Communication Goals
  • Tactical Marketing Mix Tools
  • Marketing Budgets Execution and Evaluation

Learning Objectives:

  • Participants will learn the significance of the 10 steps presented and how to execute each one well.
  • Participants will learn how to analyze a business situation and then prepare and propose marketing tactics and strategies.
  • Participants will also learn how to measure and evaluate effectiveness. 

Mark Cardwell

Owner and Principal Consultant

Cardwell Communications LLC

Mark Cardwell is the Owner and Principal Consultant for Cardwell Communications LLC, a full-service marketing consultancy as well as the founder of the Ohio Marketing Association (OMA). OMA is a nonprofit association dedicated to professional development and networking opportunities for Ohio marketing practitioners. A distinctive mission of OMA is to strengthen nonprofit impact through marketing education.Mark is a board member for the Ohio Association of Nonprofit Organizations (OANO) and serves as a member of its council of consultants.

Mark is a member of the Americans for the Arts; National Arts Marketing Project Steering Committee. Mark is currently on faculty with the Americans for the Arts project ARTS U as well as a part of AFTA’s panel of experts.

Mark is also board member for Indiana based nonprofit multi-store retailer Global Gifts.Mark has 30 years of experience in arts marketing, operational leadership, executive level management, media sales and communications.Mark has a long history of board level community service and has been recognized for his work with local and national awards.Mark is also an artist and holds a Bachelor of Fine Arts from the Columbus College of Art and Design.



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