December 2021 Pennsylvania Statewide Training Call
Recorded On: 12/09/2021
December 9, 2021 at 3:00pm ET
Best Practices for Video Strategies: Content Creation and Advertising Tips for 2022
Is your organization creating unique, shareable video content aligned with your mission, values, goals, and style? It's never too late to add or refine this strategy in your overall marketing plan! With 4+ billion daily video views on Facebook and 5+ billion daily on YouTube, engaging video marketing is important now more than ever. For both short-form storytelling and longer-form programming, there is massive potential to segment and retarget audiences with first party data despite the privacy changes in 2021. In this session, we will discuss best practices in video marketing during the pandemic and explore ideas arts marketers can implement today.
Learning Objectives:
- Gather a step-by-step process for creating engaging videos on social media and beyond
- Discover how to distribute your brand videos with organic and paid marketing methods
- Explore a sample of tools for video creation, including live streaming
About the Pennsylvania Statewide Training Calls
These are monthly calls to gather Pennsylvania-based arts and culture organizations. Participants will receive agenda items and topics at least a week in advance of the scheduled call. For questions, please contact Jerelle Jenkins at jejenkins@artsusa.org.
Ceylon Mitchell
Founder & Co-Owner
M3 Mitchell Media & Marketing, LLC
Ceylon Mitchell II is a contemporary classical flutist, educator, and entrepreneur on a mission to celebrate Black and Latinx voices in classical music. Originally from Anchorage, Alaska, he now resides in the Washington D.C. metropolitan area. Ceylon is currently a Doctor of Musical Arts (DMA) student at the University of Maryland in Flute Performance where he also received a Graduate Certificate in Multimedia Journalism. Recent achievements include the Strathmore Artist in Residence Class of 2021, a Prince George’s County Forty UNDER 40 Award in Arts & Humanities, and a 2021 Prince George’s Arts and Humanities Council Artist Fellowship Grant.
Ceylon supports performing artists, arts organizations, and beyond with personalized multimedia production and digital marketing consulting as the founder and co-owner of M3 | Mitchell Media & Marketing, LLC. Tailored services include photography, videography, and digital media marketing. M3 has served dozens of individuals, 10+ arts ensembles, and 20+ organizations of all sizes including local arts agencies, arts advocacies groups, universities, and more. Together with his wife and business partner, Ceylon seeks to equip and empower his fellow performing artists for artistic and marketing success in a 21st-century landscape. He is also an active arts advocate in the D.C. area, serving as a National Flute Association Career and Artistic Development Committee member, a Umoja Flute Institute marketing committee member, a Washington Performing Arts junior board member, a Recording Academy Washington D.C. Chapter Professional Member, and Arts Advocates Network of Maryland (AAMN) member with Maryland Citizens for the Arts. Ceylon currently resides in Prince George’s County, Maryland with his wife and two sons.
Website: http://www.ceylonmitchell.com/
Twitter: @ceylonmitchell
Instagram: @ceylonmitchell
Facebook: https://www.facebook.com/CeylonMitchell
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