Digital Marketing for Cultural Organizations
Recorded On: 08/14/2019
About this Webinar
At a time when the amount of online content has become overwhelming, cost-efficient strategies that allow arts and cultural organizations with modest budgets to thrive are increasingly essential. In this webinar, Daniel Gallant, Executive Director of Nuyorican Poets Café, leads a discussion of social media strategies and online marketing initiatives that have helped the Nuyorican Poets Cafe, Arts Japan 2020, and other cultural entities to grow customer loyalty, boost revenues, and raise awareness about programs and services. Organizations of all sizes can learn from the achievements of small cultural entities that have exploited nuances of the online marketing sphere to outperform their larger competitors in key categories.
Daniel Gallant is the Executive Director of the Nuyorican Poets Cafe, the Director of Arts Japan 2020, and a marketing consultant. He is the recipient of an Eisenhower Fellowship and fellowships from National Arts Strategies and the Devos Institute; he was also recently named to the Fulbright Specialist roster. His writing has appeared in the Wall Street Journal, Time Out New York, the New York Post, six anthologies from Applause Books and Vintage Books and elsewhere. He has been featured in the New York Times, the Los Angeles Times, Forbes, Adweek, Crains New York, Inc., New York Magazine, and on MTV, NPR, NY1, PBS, CNN’s United Shades of America and NPR's Planet Money. He has lectured and consulted about arts marketing for organizations including the Kennedy Center, PEN World Voices Festival, Brooklyn Academy of Music, Banff Arts Centre, the 92nd Street Y, Bloomberg Philanthropies, the Lower Manhattan Cultural Council, Opera America, Fourth Arts Block, The Field, the Devos Institute, Columbia University and many more.