About this Webinar

Email continues to have the highest ROI of any digital marketing channel. Are you maximizing your campaigns to drive open rates and conversions? Learn how to get more engagement and click-throughs, as well as best practices for email design, subject lines, segmenting lists, behavior-based sending, and the basics of email automation. You will walk away with actionable knowledge that you can implement today.

Learning Objectives:

• Participants will learn how to implement design best practices, list segmentation, and behavior-based sending practices in email marketing campaigns.

Presenter:

Ceci Dadisman, President, Cardinal + Company

cecidadisman.com, cecidadisman@gmail.com

Twitter: @cecidadisman

Ceci Dadisman has 15 years of experience successfully marketing the arts and nonprofits utilizing innovative and cutting-edge initiatives. Currently the Digital Marketing Manager at FORM and the President of Cardinal + Company, she is nationally recognized as a leader in her field and specializes in the integration of digital marketing and technology into traditional marketing methods.

A frequent public speaker, Ceci is known for her easy-going and vernacular style and she creates open learning environments with an emphasis on information sharing and useful takeaways. She is also a senior contributor to Arts Hacker where she regularly shares timely information and step-by-step tutorials.

She is on the Arts Midwest Conference Professional Development Committee, the NTEN 2018 Conference Session Advisory Committee, is the Immediate Past Chapter Leader and Chapter Founder of the West Palm Beach Chapter of Girl Develop It, the Immediate Past President of the South Florida Chapter of the American Marketing Association, and served for many years on the National Arts Marketing Project Advisory Committee and as the OPERA America Marketing Network Chair.  She also currently serves on the West Virginia University College of Creative Arts Visiting Committee.