Giving Tuesday and the Arts

ondemand.jpg About this Webinar


#GivingTuesday, a global day of giving fueled by the power of social media and collaboration, is celebrating its fifth year anniversary.

Celebrated in the U.S after the shopping events of Black Friday and Cyber Monday. #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year giving. As giving days have increased in popularity, 92nd Street Y, the founder of #GivingTuesday, joins Americans for the Arts for a look at the implications for participating arts organizations. Anne Katz, executive director of Arts Wisconsin, talks about her community's experiences in planning and implementing successful giving days.

Learn about the core tenets of #GivingTuesday from its founders and how your organization can successfully become involved in the movement and hear from a peer in the field about how they've made partners in the community, developed messaging and hooks, and promoted their giving days for successful and meaningful results.



Jessica Schneider, Director of Strategy & Collaboration, Center for Innovation & Social Impact, 92nd Street Y


Anne Katz, Executive Director, Arts Wisconsin

Jessica Schneider, Director of Strategy & Collaboration, Center for Innovation & Social Impact Organization: 92nd Street Y

Twitter Handle: @92Y Website:

Jessica Schneider is the Director of Strategy & Collaboration in 92nd Street Y's Belfer Center for Innovation. In this role, Jessica leverages the power of new media and partnerships with outside organizations to strengthen and extend the reach of 92Y's core values. She spearheads several initiatives and programs, including #GivingTuesday, the Women inPower Fellowship, and Social Good Summit. Jessica has also held positions at Rent the Runway, General Assembly and the Palely Center for Media. She earned a B.A. from Georgetown University and a Masters of Public Administration from NYU.


Anne Katz, Executive Director, Arts Wisconsin

Twitter Handle: @artswisconsin Website:

Anne Katz is executive director of Arts Wisconsin, Wisconsin's independent statewide community arts action, service, and development organization, whose mission is to nurture, serve, promote, and speak up for the arts in Wisconsin and all of its communities. She guides Arts Wisconsin's programs and activities, serves Wisconsin's diverse and ever-expanding creative community, and advocates and builds partnerships in the public and private sectors for the arts and creative industries on the local level.

Under her leadership, Arts Wisconsin received the 2004 Governor's Award in Support of the Arts from the Wisconsin Foundation for the Arts. Anne was an Arts Administration Fellow at the National Endowment for the Arts in 1988, and was a member of the 2014-2015 class of National Arts Strategies' Chief Executive Program, a global leadership program focused on community cultural development. She has received the Alene Valkanas Arts Advocacy Award from Americans for the Arts, the “Service to Music" Award from the Association of Wisconsin Symphony Orchestras, and the Wisconsin Visual Art Achievement Award, and has been recognized as one of the 25 most powerful arts leaders in the country, according to “Barry's Blog."

Anne is a nationally sought after speaker and has been a review panelist for numerous local, state, regional and national grant programs. She serves on the board of directors of the Wisconsin Public Radio Association and the Wisconsin Downtown Action Council and is a past chair of the State Arts Action Council, the national network of statewide arts service and advocacy organizations affiliated with Americans for the Arts. She is a graduate of Brandeis University and studied drama at the Royal Academy of Dramatic Art in London, England.


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