Google Analytics Session 1: Getting Started

Recorded On: 02/12/2019

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 About this Lesson

Before looking at any data, it is important to have your Google Analytics account set up properly.  Ceci Dadisman, Digital Marketing Manager at FORM, will be joined by special guest Drew McManus to get you started off on the right foot. You’ll learn all of the little details that will enable you to get the most out of Google Analytics.  

Learning Objectives:

  1. Key settings to know
  2. Finding your GA tracking code
  3. Turning on demographics


This lesson is funded by the Pennsylvania Council on the Arts.

Pennsylvania Council on the Arts Logo

Ceci Dadisman

Digital Marketing Manager, FORM

Ceci is a multi-faceted marketing professional with more than 10 years of experience successfully marketing the arts and nonprofits utilizing innovative and cutting-edge initiatives. Currently the Digital Marketing Manager at FORM, she is nationally recognized as a leader in digital and social media marketing and specializes in the integration of digital marketing and technology into traditional marketing methods. 

A frequent public speaker, Ceci’s recent and upcoming engagements feature national conference appearances at NTEN, National Arts Marketing Project, Arts Midwest, OPERA America, American Alliance of Museums, Museums and the Web, and Chorus America in addition to many other local and regional events. Known for her easy-going and vernacular style, she creates open learning environments with an emphasis on information sharing and useful takeaways. 

Ceci is passionate about empowering people through marketing and is a contributor at ArtsHacker.com where she regularly shares timely information and step-by-step tutorials. She is also an adjunct lecturer at West Virginia University’s College of Creative Arts. 

She is on the Arts Midwest Conference Professional Development Committee, the NTEN Conference Session Advisory Committee, is the Immediate Past President and Chapter Founder of Femfessionals West Palm Beach, the Immediate Past Chapter Leader and Chapter Founder of the West Palm Beach Chapter of Girl Develop It, the Immediate Past President of the South Florida Chapter of the American Marketing Association, and served for many years on the National Arts Marketing Project Advisory Committee and as the OPERA America Marketing Network Chair.  She also serves on the West Virginia University College of Creative Arts Visiting Committee. 

Ceci was born and raised in Pittsburgh, PA and graduated from West Virginia University with a music degree in vocal performance.  She currently lives in Cleveland, Ohio.

WEBSITE: https://theformgroup.com/

TWITTER: @CeciDadisman

EMAIL: ceci@theformgroup.com

Drew McManus

Arts Consultant

Drew McManus may be Venture’s Principal but don’t let that title fool you into thinking he’s just a tech geek. He brings 20 years of global broad-based arts consulting experience to the table and helps clients break the cycle of choosing one-size-fits-none solutions and instead, deliver an option that allows them get ahead of the tech curve instead of trying to catch up by going slower.

With the vision of legacy support strategy and the delights of creative insights, his mission is to deliver a sophisticated next-generation technology designed especially for our business. The first step in that journey began in 2010 when he released The Venture Platform, a purpose-designed managed website development solution designed especially for arts organizations and artists.

His expertise spans across multiple sectors and regularly quoted as an industry expert in media outlets including New York Times, Chicago Tribune, Washington Post, The Chronicle of Philanthropy, Dallas Daily News, The Guardian Unlimited, and the Melbourne Age along with more than 100 additional newspapers, trade journals, and magazine outlets. Broadcast appearances include NPR’s All Things Considered, NPR’s Weekend Edition, MPR’s Morning Edition, WQXR’s Conducting Business, WNYC’s Soundcheck, CBC One’s Definitely Not The Opera, and SoundNotion.TV along with two dozen additional regional market appearances.

As a sought-after speaker and panelist, he has worked with the Nonprofit Technology Enterprise Network, Opera America, Americans for the Ats, National Arts Marketing Project Conference, Southeastern Theatre Conference, National Performing Arts Conference, Chamber Music America, NewMusicBox, The Conductors Guild, the Organization of Canadian Symphony Musicians, and the International Conference of Symphony Orchestra Musicians. He’s been a featured lecturer at University of Wisconsin-Madison’s Bolz Center for Arts Administration, Northwestern University School of Music, Eastman School of Music, and Arizona State University. In 2011, he was featured presenter for Chicago’s TEDx Michigan Ave conference.

For fun, he writes a daily blog about the orchestra business, provides a platform for arts insiders to speak their mind, leads a team of intrepid arts pros to hack the arts, founded a free arts admin jobs board, and loves a good coffee drink.

He currently resides in the Chicago’s Streeterville neighborhood with his wife, Chattanooga Symphony & Opera concertmaster, Holly Mulcahy.

WEBSITE: http://drewmcmanus.net/

WEBSITE: https://ventureindustriesonline.com/

TWITTER: @VentureTweets

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