Google Analytics Session 2: What Am I Looking At?
Recorded On: 03/07/2019
About this Lesson
Do you look at your Google Analytics data and not know where to start? You’ll learn about important metrics and custom reporting functions as well as get a step-by-step guide on how to track your data over time.
- Key metrics and what they mean
- Tracking user activity
- Setting up dashboards
This lesson is funded by the Pennsylvania Council on the Arts.
Digital Marketing Manager, FORM
Ceci Dadisman is a multi-faceted arts administration professional with more than 10 years of experience successfully marketing the arts and nonprofits utilizing innovative methods. Currently the Digital Marketing Manager at FORM, she is nationally recognized as a leader in digital marketing and specializes in multichannel communications campaigns.
A frequent public speaker, Ceci’s recent and upcoming engagements feature national conference appearances at NTEN, Museums and the Web, National Arts Marketing Project, Arts Midwest, American Alliance of Museums, OPERA America, Midwest Museums Association, and Chorus America in addition to many other local and regional events. Known for her easy-going and vernacular style, she creates open learning environments with an emphasis on information sharing and useful takeaways.
Ceci is passionate about empowering people through marketing and is a senior contributor to Arts Hacker where she regularly shares timely information and step-by-step tutorials. She also teaches the arts marketing course at West Virginia University’s College of Creative Arts.
She is on the National Arts Marketing Project Advisory Committee, the Museums and the Web (MW20) Conference Planning Committee, and has served on the Arts Midwest Conference Professional Development Committee and the NTEN Conference Session Advisory Committee. She also served for many years as the OPERA America Marketing Network Chair and currently sits on the West Virginia University College of Creative Arts Visiting Committee.
Ceci was born and raised in Pittsburgh, PA and graduated from West Virginia University’s College of Creative Arts with a Bachelor of Music in Vocal Performance. She currently lives in Cleveland, Ohio.