Google Analytics Session 3: Using Your Data to Make Decisions

Recorded On: 03/26/2019

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 About this Lesson

Ok, so you know how to read your Google Analytics data, but what should you do with it? We’ll delve into how you can use your data to make smarter decisions and turn your website into your most powerful marketing tool. 

Learning Objectives

  1. Tracking digital campaigns
  2. Optimizing landing pages
  3. Creating a data-driven culture


This lesson is funded by the Pennsylvania Council on the Arts.

Pennsylvania Council on the Arts Logo

Ceci Dadisman

Digital Marketing Manager, FORM

Ceci Dadisman is a multi-faceted arts administration professional with more than 10 years of experience successfully marketing the arts and nonprofits utilizing innovative methods. Currently the Digital Marketing Manager at FORM, she is nationally recognized as a leader in digital marketing and specializes in multichannel communications campaigns. 

A frequent public speaker, Ceci’s recent and upcoming engagements feature national conference appearances at NTEN, Museums and the Web, National Arts Marketing Project, Arts Midwest, American Alliance of Museums, OPERA America, Midwest Museums Association, and Chorus America in addition to many other local and regional events. Known for her easy-going and vernacular style, she creates open learning environments with an emphasis on information sharing and useful takeaways. 

Ceci is passionate about empowering people through marketing and is a senior contributor to Arts Hacker where she regularly shares timely information and step-by-step tutorials. She also teaches the arts marketing course at West Virginia University’s College of Creative Arts. 

She is on the National Arts Marketing Project Advisory Committee, the Museums and the Web (MW20) Conference Planning Committee, and has served on the Arts Midwest Conference Professional Development Committee and the NTEN Conference Session Advisory Committee. She also served for many years as the OPERA America Marketing Network Chair and currently sits on the West Virginia University College of Creative Arts Visiting Committee. 

Ceci was born and raised in Pittsburgh, PA and graduated from West Virginia University’s College of Creative Arts with a Bachelor of Music in Vocal Performance.  She currently lives in Cleveland, Ohio.

WEBSITE: https://theformgroup.com/

TWITTER: @CeciDadisman

EMAIL: ceci@theformgroup.com

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