Google Analytics Session 3: Using Your Data to Make Decisions
Recorded On: 03/26/2019
About this Lesson
Ok, so you know how to read your Google Analytics data, but what should you do with it? We’ll delve into how you can use your data to make smarter decisions and turn your website into your most powerful marketing tool.
- Tracking digital campaigns
- Optimizing landing pages
- Creating a data-driven culture
This lesson is funded by the Pennsylvania Council on the Arts.
Digital Marketing Manager, FORM
Ceci is a multi-faceted marketing professional with more than 10 years of experience successfully marketing the arts and nonprofits utilizing innovative and cutting-edge initiatives. Currently the Digital Marketing Manager at FORM, she is nationally recognized as a leader in digital and social media marketing and specializes in the integration of digital marketing and technology into traditional marketing methods.
A frequent public speaker, Ceci’s recent and upcoming engagements feature national conference appearances at NTEN, National Arts Marketing Project, Arts Midwest, OPERA America, American Alliance of Museums, Museums and the Web, and Chorus America in addition to many other local and regional events. Known for her easy-going and vernacular style, she creates open learning environments with an emphasis on information sharing and useful takeaways.
Ceci is passionate about empowering people through marketing and is a contributor at ArtsHacker.com where she regularly shares timely information and step-by-step tutorials. She is also an adjunct lecturer at West Virginia University’s College of Creative Arts.
She is on the Arts Midwest Conference Professional Development Committee, the NTEN Conference Session Advisory Committee, is the Immediate Past President and Chapter Founder of Femfessionals West Palm Beach, the Immediate Past Chapter Leader and Chapter Founder of the West Palm Beach Chapter of Girl Develop It, the Immediate Past President of the South Florida Chapter of the American Marketing Association, and served for many years on the National Arts Marketing Project Advisory Committee and as the OPERA America Marketing Network Chair. She also serves on the West Virginia University College of Creative Arts Visiting Committee.
Ceci was born and raised in Pittsburgh, PA and graduated from West Virginia University with a music degree in vocal performance. She currently lives in Cleveland, Ohio.