Growing Your Marketing Team with Minimal Budget: Maximizing Internship, Volunteer, and Student Work Opportunities

Recorded On: 03/24/2020

Overview
Speaker(s)

About this Webinar

Having your interns and volunteers organize and do simple office work might feel like an effective use of their time, however, there are far more meaningful experiences and responsibilities to be assigned that benefit them and your organization. Explore ways to maximize the potential and the level of work from interns, volunteers, and student employees. Discover the various jobs you can provide your unpaid or low-paid employees with opportunities that give them applicable skills for the future, while increasing the overall reach and effectiveness of your organization's communications through social media, in-person advertising, and other marketing avenues.

Learning Objectives:

Learn how to mobilize your unpaid/student work force to act as extensions of your marketing office
Understand how to set guidelines that are easy to follow and how to inspire the type of work you want done
Develop a takeaway list of simple tasks you can assign with varying levels of responsibility, access, and ability

Jill Jacobs

Marketing Manager, Western Carolina University, Bardo Arts Center

Jill Jacobs serves as the Marketing Manager for the Western Carolina University (WCU) Bardo Arts Center outside of Asheville, North Carolina. Bardo Arts Center features a 1,000 seat performance hall, black box theatre, and the WCU Fine Art Museum - an exhibiting and collecting institution with a 2500+ object collection. Jill is responsible for leading all marketing efforts of the arts center including all strategic planning, branding, design, social media, partnerships, paid advertising, community engagement, and sponsorships. In addition to her role at Bardo Arts Center, which began in July 2016, Jill serves as the Marketing Advisor to the WCU College of Fine and Performing Arts. Outside of full-time commitments, Jill is a budding environmentalist and co-owns a nature education and habitat restoration business with her husband called Spriggly’s Beescaping, where she leads marketing efforts including an informational website, educational videos, social media, and design.

Jill's background is in performance, having earned her BFA in Acting with a Music Minor from Arcadia University in 2009. In 2013, Jill accepted a merit-based scholarship to Villanova University receiving her MA in Theatre and Certification in Non-Profit Management. Her professional career includes positions with fundraising companies, numerous performing arts organizations, and Please Touch Museum (The Children’s Museum of Philadelphia.)

Websites: arts.wcu.edu/marketing | www.sprigglys.com

Instagram: @bardoartscenter | @sprigglys_beescaping | @ginger_going_green

Facebook: @bardoartscenter | @sprigglys_beescaping