Harrisburg, PA Workshop

Overview
Speaker(s)

Arts Marketing and Audience Engagement in the 21st Century: Building the Capacity of Pennsylvania’s Cultural Sector is a two-year capacity-building initiative, funded by the Pennsylvania Council on the Arts, that supports, strengthens and advances the arts marketing and audience engagement skills of arts and cultural professionals. The Initiative seeks to:

Assist Pennsylvania-based arts and cultural organizations achieve increased and engaged audiences on a consistent basis through skill-building in the areas of arts marketing and audience engagement.
Address long-term systemic issues of declining arts participation and loyal arts audiences in Pennsylvania.
Assist arts and cultural organizations – particularly those within diverse communities – in attracting and retaining expanded audiences.

Arts professional(s) who reside and work in Pennsylvania arts and cultural organizations are invited and encouraged to attend this free, two-hour, in-person workshop to learn what is required to complete a successful application. Program details, selection criteria, and the application process will be covered. A digital informational session will be available for those who cannot attend in person.

WORKSHOP INFORMATION

DATE: Tuesday, March 7, from 2:30 p.m. to 4:30 p.m. ET

LOCATION: Richard’s Hall at the Dixon University Center, 2986 North Second Street, Harrisburg, PA 17110-1201

PUBLIC TRANSPORTATION: Capital Area Transit (CAT), Route 3 – Third Street. Click here for schedule information.

PARKING AND DRIVING DIRECTIONS: Free parking is available. See the campus map for more details. For driving directions, click here.

REGISTRATION: Registration is free, but advanced, online registration is required. Click on the "register" button on the right.

Ruby Lopez Harper

Vice President, Equity and Local Arts Engagement

Americans for the Arts

Mexican, Mother, Wife, Dancer, Photographer, Poet and Social Justice Warrior.

Ruby is the Vice President, Equity and Local Arts Engagement for Americans for the Arts. Her portfolio includes external equity strategies and field education, leadership development, local arts advancement, and cohort building for the local arts agency field, arts and culture administrators, and arts marketers. She is the chief architect of the National Arts Marketing Project Conference. She was selected as a 2019 Arizona State University Practices for Change Fellow. She was recognized as an 2019 Inspirational Woman (Arts Advocate) by “And I Thought” Women in Literature. She is a steering committee member for the National Coalition on Arts Preparedness and Emergency Response, serves as Chair of the Gard Foundation, serves on the board for the Arts and Humanities Council of Montgomery County (Grants Committee/Advocacy Committee) and serves on the WETA Community Advisory Council.

Ruby’s work has focused on equitable access, grantmaking, supporting individual artists, community development, economic development, cultural tourism, marketing and public art. She draws on a varied background that includes corporate affairs, community relations, volunteerism, employee engagement, marketing and communications, and business administration. She served on the Emerging Leaders Council for Americans for the Arts, was the primary contact for the Arts and Economic Impact Study for Central Ohio and recently served as a mentor with Arts Administrators of Color DMV. She is a 2017 National Association of Latino Arts and Cultures Advocacy Leadership Institute Fellow, Class of 2017 American Express Leadership Academy Alum and Class of 2010 Next Generation of Leaders Fellowship program.