How Crisis Management Changed our Internal and External operations for the Better
Recorded On: 05/28/2020
About this Webinar
The current COVID-19 pandemic has forced arts organizations across the globe to rethink and reshape the way they operate and present their programs. When analyzed, a vast majority of these changes are not temporary, but permanent organizational changes we need to make regardless of the ability to present in-person events. The ultimate goal during this time is to maintain engagement as a team and with the public in any way possible, while at the same time figuring out a strategy to build revenue and donations during and after the crisis. The silver lining is that this situation offers arts organizations an opportunity to spend time growing and evolving into the ever-changing digital landscape, increasing overall reach and audience engagement.
Learning Objectives
- Learn a variety of ways to transition fine and performing arts events into virtual experiences using the resources you have on hand both in terms of technology and content.
- Discover a selection of digital tools that increase internal and external engagement with stakeholders and audiences
- Network with fellow webinar participants, creating an ever-growing list of ideas, opportunities, experiences, and resources to aid arts organizations during this crisis.
For organizations or individuals who are currently facing financial hardship and wish to participate, please use this discount code for a reduced registration fee of $25: ArtsUCOVID
Jill Jacobs
Marketing Manager, Western Carolina University, Bardo Arts Center
Jill Jacobs serves as the Marketing Manager for the Western Carolina University (WCU) Bardo Arts Center outside of Asheville, North Carolina. Bardo Arts Center features a 1,000 seat performance hall, black box theatre, and the WCU Fine Art Museum - an exhibiting and collecting institution with a 2500+ object collection. Jill is responsible for leading all marketing efforts of the arts center including all strategic planning, branding, design, social media, partnerships, paid advertising, community engagement, and sponsorships. In addition to her role at Bardo Arts Center, which began in July 2016, Jill serves as the Marketing Advisor to the WCU College of Fine and Performing Arts. Outside of full-time commitments, Jill is a budding environmentalist and co-owns a nature education and habitat restoration business with her husband called Spriggly’s Beescaping, where she leads marketing efforts including an informational website, educational videos, social media, and design.
Jill's background is in performance, having earned her BFA in Acting with a Music Minor from Arcadia University in 2009. In 2013, Jill accepted a merit-based scholarship to Villanova University receiving her MA in Theatre and Certification in Non-Profit Management. Her professional career includes positions with fundraising companies, numerous performing arts organizations, and Please Touch Museum (The Children’s Museum of Philadelphia.)
Websites: arts.wcu.edu/marketing | www.sprigglys.com
Instagram: @bardoartscenter | @sprigglys_beescaping | @ginger_going_green
Facebook: @bardoartscenter | @sprigglys_beescaping
Denise Drury Homewood
Executive Director, Western Carolina University, Bardo Arts Center
Denise Drury Homewood is Executive Director of the Western Carolina University (WCU) Bardo Arts Center which is home to the WCU Fine Art Museum and Bardo Arts Center Performance Hall. She has held senior leadership positions in arts organizations for over ten years and served the field for fifteen years. During that time she has presented on topics related to arts engagement, inclusivity, and arts in academia at various annual convenings including American Alliance of Museums, Southeastern Museums Council, North Carolina Museum’s Council, and various regional organizations. She currently teaches courses in arts administration and arts entrepreneurship at WCU.
Over the years she has served as an arts administration consultant for state and regional arts councils, as well as a grant panel reviewer for state, foundation, and local arts councils. She previously held positions as Arts Section Chair for the North Carolina Museums Council and as the Southeastern Representative for AAM’s Curators Committee (CurCom). She holds an M.A. in Arts Administration from Florida State University.
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