How Your Pandemic-driven Innovations Can Strengthen Your Brand—And Vice Versa
Recorded On: 09/23/2021
About this Webinar
A year and a half ago, arts organizations of all sizes and stripes were forced to reimagine how to connect with their constituencies as the pandemic upended, well… everything. Many of you, to coin the over-used word-of-the-year, “pivoted,” and turned a crisis into an opportunity and innovated—making changes that might otherwise have taken a decade to implement.
But the innovations that worked hardest for organizations were the ones that were both driven by, and reinforced, one’s brand. One-offs delivered less value. So how do you proactively build a strong, resonant brand—a brand that not only fosters awareness, engagement, and support, but helps you innovate in a strategic, thoughtful, true-to-you manner?
In this session, you’ll learn how to build an authentic, compelling brand; configure a brand architecture that ensures innovations will add value in your organization; construct an overarching message; and develop a visual system that will connect all your efforts.
Theory will be connected to practice in this practical, case-study packed session with examples from a range of arts organizations. Attendees will leave with the thinking, tools, and models to move their brands—and innovations—forward.
Join this webinar to learn:
- What brand is, and how to build an authentic, compelling brand that accurately reflects your organization and connect with constituents.
- How to configure a brand architecture that ensures your different innovations and offerings add value to your organization.
- How to construct and deploy a flexible, targetable messaging framework.
- How visual expression and web behavior function as part of your messaging—and how to develop a system of visual expression that delivers value across media, initiatives, and seasons.
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Chief Executive Officer
Sametz Blackstone Associates
Roger Sametz is the founder and CEO of Sametz Blackstone Associates, a brand-focused strategy, content, design, and web consultancy with a deep arts and culture practice. He works with clients to define, articulate, and implement branding and communication strategies to help them better navigate change, connect with and steward their constituencies, bolster both earned and contributed income, build skills and fluency of staff and boards, and advance organizational goals.
Representative cultural clients include: Boston Symphony Orchestra / Tanglewood, Dallas Symphony, New Jersey Symphony, Seattle Symphony, Stamford Symphony, Celebrity Series of Boston, Sun Valley Music Festival, Newport Music Festival, Lyric Opera of Chicago, Emmanuel Music, Provincetown Art Association and Museum, MIT Museum, Fuller Craft Museum, and WGBH.
He serves on a number of boards and publishes and speaks widely on brand-building, marketing, and fundraising for cultural and academic institutions. He received both his BA and MFA from Yale University.