About this Webinar

A year and a half ago, arts organizations of all sizes and stripes were forced to reimagine how to connect with their constituencies as the pandemic upended, well… everything. Many of you, to coin the over-used word-of-the-year, “pivoted,” and turned a crisis into an opportunity and innovated—making changes that might otherwise have taken a decade to implement.

But the innovations that worked hardest for organizations were the ones that were both driven by, and reinforced, one’s brand. One-offs delivered less value. So how do you proactively build a strong, resonant brand—a brand that not only fosters awareness, engagement, and support, but helps you innovate in a strategic, thoughtful, true-to-you manner?

In this session, you’ll learn how to build an authentic, compelling brand; configure a brand architecture that ensures innovations will add value in your organization; construct an overarching message; and develop a visual system that will connect all your efforts.

Theory will be connected to practice in this practical, case-study packed session with examples from a range of arts organizations. Attendees will leave with the thinking, tools, and models to move their brands—and innovations—forward.

Join this webinar to learn:

•  What brand is, and how to build an authentic, compelling brand that accurately reflects your organization and connect with constituents.
• How to configure a brand architecture that ensures your different innovations and offerings add value to your organization.
• How to construct and deploy a flexible, targetable messaging framework.
• How visual expression and web behavior function as part of your messaging—and how to develop a system of visual expression that delivers value across media, initiatives, and seasons.

ArtsU Support Program

We are pleased to be able to offer registration support for those with limited resources who wish to attend this activity, [Click Here] to learn more and sign up to receive support!