Now more than ever, there are effective and manageable means for measuring audience engagement and marketing reach regularly, giving marketers a sounding board for what is and isn't working in programming and outreach. But how do we use the data we collect to inform our decisions? What practical steps can be taken to ensure that we're collecting the data we need and not spreading resources too thin? This webinar will cover the following:

a. The importance of collecting relevant data and measurement.
b. Gathering and measuring outcome data
c. Practical ways to interpret your collected data
d. Applying those lessons to your marketing mix.

Participants will walk away with a thorough understanding of what kinds of data collection would most help their organization's efforts, how to interpret those data sets, and practical advice on how to apply measurement to their marketing work.