July Pennsylvania Statewide Training Call
Recorded On: 07/08/2021
July 8, 2021 at 3:00pm ET
Upgrade Your Digital Advertising Campaign Performance
Looking to level up your digital advertising strategies? Learn more about two of the biggest digital ad platforms – Facebook/Instagram and Google Ads – and how to decide which platforms and strategies can work best for you. We’ll discuss things to consider before getting started, the benefits (and challenges) of different types of advertising, how to convince leadership at your organization to invest in digital marketing campaigns, and more!
- Learn how to measure success for your digital ad campaigns and use that data to advocate for a stronger digital marketing budget.
- Understand what a Google Grant is and how your nonprofit can apply for one if you qualify.
- Get answers to some commonly asked questions about advertising on Facebook and Instagram.
- Gain insights into how to navigate the policies and (frequently!) changing landscape of Facebook advertising.
About the Pennsylvania Statewide Training Calls
These are monthly calls to gather Pennsylvania-based arts and culture organizations. Participants will receive agenda items and topics at least a week in advance of the scheduled call. For questions, please contact Jerelle Jenkins at email@example.com.
Ann Marie Watson
Senior Manager, Digital Communications Strategy
Americans for the Arts
Ann Marie Watson joined Americans for the Arts in June 2016. As Senior Manager, Digital Communications Strategy, she serves as the managing editor of ARTSblog and directs social media strategy and content for @americans4arts accounts, including organic daily posting and paid advertising for events and programming. Previously in her nonprofit arts and culture career, she was Marketing Communications Manager at the Newseum, a museum dedicated to the First Amendment, and worked at Arena Stage at the Mead Center for American Theater in a range of roles from public relations intern to Creative Director for External Affairs. Ann Marie is a graduate of the University of Virginia, an enthusiastic blood donor, and a volunteer in local community theater.
Senior Manager, Sales and Marketing
Americans for the Arts
Nicole Goodman is the Senior Marketing and Sales Manager at Americans for the Arts and passionate arts marketer. In her role at Americans for the Arts, she is responsible for developing marketing strategies to expand the reach of the organization’s programs and increase advertising and product sales. Before joining Americans for the Arts, Nicole worked as a Marketing Specialist at Texas Parks and Wildlife, managing advertising campaigns and communications efforts to promote state parks, outdoor recreation, and conservation.