Marketing and Development: Beautiful Together

Recorded On: 02/27/2020

image

About this Webinar

The distinct responsibilities for raising “earned income” (tickets, subscriptions, registrations) and “un-earned income” (contributions, fundraising event tickets, auction bids) is often vague. Who should be responsible for what? Who should have the final say? When “unearned income” the sole responsibility of the Development Department and “earned income” of the Marketing staff, how can they better work together? And how does this unfold when the Marketing and Development departments are managed by the same person?  

This session will explore ways for marketing and development associates, managers and directors to better exist, work, and be successful together through collaboration, common goals, and an understanding each other’s focus and intention.  

Learning Objectives:

  • How to determine when to merge messaging and when not to
  • How to build a culture of fundraising throughout the staff
  • How sharing data can help you identify donor prospects sooner
  • How the marketing department can help develop and promote new fundraising ideas

Amy Fiore

Managing Director

Sobel Bixel: Consulting for Nonprofits

Amy Fiore, Managing Director of Sobel Bixel: Consulting for Nonprofits began consulting after serving as an executive director at an arts and social service agency for children in hospitals and care facilities. Prior to that, Amy was the Managing Director and Director of Development for TADA! Youth Theater for nearly a decade and served in leadership roles at several esteemed Manhattan-based cultural institutions. Amy has been an adjunct professor on nonprofit management at New York University’s School of Continuing and Professional Studies and has been a guest lecturer at NYU, Baruch College, the Association of Fundraising Professionals, and Americans for the Arts, among others. Amy typically serves as a Client Lead and project manager specializing in board and staff training/retreats, strategic planning, fundraising plans and implementation, project management, and interim leadership. She has recruited, trained, and managed staff; devised and managed institutional budgets of $2M+; recruited, onboarded, and trained boards and committees; and conceptualized, wrote copy, and designed countless marketing and donor appeals. Amy also currently serves as the Director of Development for The Story Pirates.

Key:

Complete
Failed
Available
Locked
Marketing and Development: Beautiful Together Recorded
E-Learning Survey
Thank you for taking the time to complete our survey, your feedback will help us improve our programs! You must register to access.