Marketing and Development: Beautiful Together
February 26, 2020 at 3:00 PM EST
The distinct responsibilities for raising “earned income” (tickets, subscriptions, registrations) and “un-earned income” (contributions, fundraising event tickets, auction bids) is often vague. Who should be responsible for what? Who should have the final say? When “unearned income” the sole responsibility of the Development Department and “earned income” of the Marketing staff, how can they better work together? And how does this unfold when the Marketing and Development departments are managed by the same person?
This session will explore ways for marketing and development associates, managers and directors to better exist, work, and be successful together through collaboration, common goals, and an understanding each other’s focus and intention.
- How to determine when to merge messaging and when not to
- How to build a culture of fundraising throughout the staff
- How sharing data can help you identify donor prospects sooner
- How the marketing department can help develop and promote new fundraising ideas
Vice President, Jeffery Sobel Consulting
Amy Fiore is a Vice President for Jeffrey Sobel Consulting, specializing in board and staff training/retreats, strategic planning, project management, and particularly enjoys helping clients in the arts, youth development, education, and social services sectors with atypical income streams through new programmatic initiatives. Prior to JSC, Amy served as the Executive Director for Only Make Believe, Managing Director and Director of Development for TADA! Youth Theater, the Director of External Affairs for Vineyard Theatre, Associate Director of Marketing and then Interim Director of Marketing for The Public Theater, and as the Ticketing and Marketing Manager for MCC Theater. Currently, Amy is also the Director of Development for the Story Pirates.
As a Development Officer, Amy has acquired new and renewed institutional funding in excess of $1M, she has designed various types and sizes of fundraising events -- from an inaugural dance-a-thon to an established annual gala -- and has also recruited, trained, and managed boards and staff; and conceptualized, wrote copy and designed countless marketing and donor appeals. In addition to her work in non-profit arts administration, Amy was an adjunct professor of Managing the Arts and Marketing the Arts at New York University’s School of Continuing and Professional Studies and has been a guest lecturer at NYU, Baruch College and with the Arts & Business Council of New York, among others. She is the founder and director of Play Theater in Union County NJ and currently teaches classes and directs musicals with children there. Amy resides in Scotch Plains, NJ with her husband and 2 daughters.