About this Webinar

This webinar is designed to help participants learn key marketing planning strategies that will allow them to better connect, engage and communicate with their patrons during the difficult time of the global pandemic. Participants will learn how to re-evaluate, apply emotional intelligence and re-calibrate their understandings via a series of canvases and maps. Also, as many organizations have had their budgets cut significantly, the webinar will outline key elements needed when a strong marketing budget is unavailable.

Learning objectives:

• Learn how to re-evaluate the viability of organizational business models due to impacts created by the pandemic
• Learn how to use emotional intelligence to build the empathy needed to understand how audiences are feeling and how their wants, needs and fears may have shifted due to the pandemic
• Learn how to re-calibrate value propositions and create more relevant key messages.
• Learn the key elements needed to create and implement marketing on a COVID-19 impacted (Shoestring) budget.

Americans for the Arts is providing the arts and culture field with this and other COVID-19 webinars and resources at no charge to you. Please consider supporting our ability to deliver this important work with a donation by clicking HERE 

We also encourage you to become a member with us for access to even more webinars and other resources, please visit www.americansforthearts.org/membership for more information