Marketing Strategies On A Shoestring Budget During COVID-19

Recorded On: 12/22/2020

imageAbout this Webinar

This webinar is designed to help participants learn key marketing planning strategies that will allow them to better connect, engage and communicate with their patrons during the difficult time of the global pandemic. Participants will learn how to re-evaluate, apply emotional intelligence and re-calibrate their understandings via a series of canvases and maps. Also, as many organizations have had their budgets cut significantly, the webinar will outline key elements needed when a strong marketing budget is unavailable.

Learning objectives:

  • Learn how to re-evaluate the viability of organizational business models due to impacts created by the pandemic
  • Learn how to use emotional intelligence to build the empathy needed to understand how audiences are feeling and how their wants, needs and fears may have shifted due to the pandemic
  • Learn how to re-calibrate value propositions and create more relevant key messages.
  • Learn the key elements needed to create and implement marketing on a COVID-19 impacted (Shoestring) budget.

Americans for the Arts is providing the arts and culture field with this and other COVID-19 webinars and resources at no charge to you. Please consider supporting our ability to deliver this important work with a donation by clicking HERE 

We also encourage you to become a member with us for access to even more webinars and other resources, please visit for more information

Mark Cardwell

Owner and Principal Consultant

Cardwell Communications LLC

Mark Cardwell is the Owner and Principal Consultant for Cardwell Communications LLC, a full-service marketing consultancy as well as the founder of the Ohio Marketing Association (OMA). OMA is a nonprofit association dedicated to professional development and networking opportunities for Ohio marketing practitioners. A distinctive mission of OMA is to strengthen nonprofit impact through marketing education.Mark is a board member for the Ohio Association of Nonprofit Organizations (OANO) and serves as a member of its council of consultants.

Mark is a member of the Americans for the Arts; National Arts Marketing Project Steering Committee. Mark is currently on faculty with the Americans for the Arts project ARTS U as well as a part of AFTA’s panel of experts.

Mark is also board member for Indiana based nonprofit multi-store retailer Global Gifts.Mark has 30 years of experience in arts marketing, operational leadership, executive level management, media sales and communications.Mark has a long history of board level community service and has been recognized for his work with local and national awards.Mark is also an artist and holds a Bachelor of Fine Arts from the Columbus College of Art and Design.


Marketing Strategies On A Shoestring Budget During COVID-19
Live event: 12/22/2020 at 2:30 PM (EST) You must register to access.