Marketing Technology Fads: How to Give your Fluff Substance
Recorded On: 02/13/2012
Technology advances so quickly that arts professionals are presented with seemingly useful marketing tools every month or few weeks. Which tools will work best or having staying power? How can you be strategic in experimenting? From QR codes to location-based check-in services to mobile applications and more, this webinar will examine recent arts marketing trends to reveal ways arts professionals can use these tools strategically.
Presenter: David Dombrosky, Chief Marketing Officer, InstantEncore
Moderators: Laura Kakolewski, Program Coordinator, Arts Marketing and Audience Engagement, Americans for the Arts