Module 1: Laying the Foundation, Spring 2022

Experts' Guide to Marketing the Arts

Module 1: Laying the Foundation

Open Date: March 7

Quiz Date: March 15

Facilitated online discussion: March 16

Module 1 examines basic marketing principles and how the field has evolved over time. You are then asked to do an internal examination of their own practices with the development of a marketing pre-plan.

  • Lesson 1: Shared Terms
  • Lesson 2: Understanding Where We Are
  • Lesson 3: The Marketing Pre-Plan, Part I
  • Lesson 4: The Pre-Marketing Plan, Part II

Viewing Instructions:

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Experts' Guide to Marketing the Arts Course Overview
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Module 1: Lesson 1
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Module 1: Lesson 2
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Module 1: Lesson 3
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Module 1: Lesson 4
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Continue the Conversation!
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Module 1 Quiz
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Module 1: Laying the Foundation Live Discussion, Spring 2022
Live event: 03/16/2022 at 2:00 PM (EDT) You must register to access.