Module 1: Laying the Foundation, Summer 2021
Recorded On: 06/16/2021
Experts' Guide to Marketing the Arts
Module 1: Laying the Foundation
Open Date: May 28, 2021
Quiz Date: June 15, 2021
Facilitated online discussion: June 16, 2021 at 2:00 PM EST
Module 1 examines basic marketing principles and how the field has evolved over time. You are then asked to do an internal examination of their own practices with the development of a marketing pre-plan.
- Lesson 1: Shared Terms
- Lesson 2: Understanding Where We Are
- Lesson 3: The Marketing Pre-Plan, Part I
- Lesson 4: The Pre-Marketing Plan, Part II
You may view the video lessons in two ways:
- Select the View Video button to stream the video online.
- Select the Download Video File to download the video to your computer.
- The video will open in a new window, right-click and select "Save As" to complete the download.
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