Module 1: Laying the Foundation, Summer 2021

Recorded On: 06/16/2021

Experts' Guide to Marketing the Arts

Module 1: Laying the Foundation

Open Date: May 28, 2021

Quiz Date: June 15, 2021

Facilitated online discussion: June 16, 2021 at 2:00 PM EST

Module 1 examines basic marketing principles and how the field has evolved over time. You are then asked to do an internal examination of their own practices with the development of a marketing pre-plan.

  • Lesson 1: Shared Terms
  • Lesson 2: Understanding Where We Are
  • Lesson 3: The Marketing Pre-Plan, Part I
  • Lesson 4: The Pre-Marketing Plan, Part II

Viewing Instructions:

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Back to Package


Experts' Guide to Marketing the Arts Course Overview
Module 1: Lesson 1
Module 1: Lesson 2
Module 1: Lesson 3
Module 1: Lesson 4
Continue the Conversation!
Module 1: Laying the Foundation Live Discussion, Summer 2021
Live event: 06/16/2021 at 2:00 PM (EDT) You must register to access.