Module 2: Taking Action, Summer 2021

Recorded On: 06/30/2021

Experts' Guide to Marketing the Arts

Module 2: Taking Action

Open Date: June 14. 2021

Quiz Date: June 29, 2021

Facilitated online discussion: June 30, 2021 at 2:00 PM EST

Module 2 will explore how to apply the data produced from your analyses to begin compiling tangible resources such as content strategies.

  • Lesson 1: Setting Marketing Goals and Defining Target Markets
  • Lesson 2: Content Marketing
  • Lesson 3: Distribution and Planning
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